V.P. North America - Marketing
CurrentFeb-07 to Jan-11: Manager Business Planning & DevelopmentFeb-11 to Jan-13: Director Business Planning & DevelopmentFeb-13 to Jan-14: V.P. Business Planning & DevelopmentManage and develop all Sales and Marketing activities in North and South America that are structured in response to customer needs. Gather marketing intelligence within the Americas region and analyze industry and macroeconomic trends as well as customer and competitive information to support regional goals and objectives. Summarize regional market developments to senior management to assist in Corporate long-term strategic planning.Coordinate with other regional VP’s to optimize utilization of equipment in the Americas. Manage inventory levels by identifying poor demand locations and offer incentives to increase activity toward higher demand locations that are of mutual benefit to Company goals and our customer needs.Lead all regional Sales and Marketing activities to drive top-line revenue growth through new customer acquisitions and product offerings to new and existing account base that support expansion of our footprint within the Americas region.Control regional expenses by analyzing break-even point and net proceeds from repairing equipment for potential lease vs. selling equipment as is. Maintain a pro-active approach to keep equipment on lease and reduce storage cost by monitoring production schedules, open bookings and renegotiate expiring leases as necessary with customers.
