Greg Brancaleone Email & Phone Number

New York, Ny, Us

Hackensack Nj

Develop and manage in-store marketing materials for various retailers and brands. Includes development from strategy, concepts, design, production and implementation. Create new and innovative designs for point of purchase materials.• Develop inbound and outbound in-store marketing strategies from inception to execution.

Lead agency accounts, present capabilities, and creative solutions to clients while allocating and managing the appropriate staff before and during the project. Played an integral role in the strategy and execution of the UX / UI projects, branding and marketing and campaigns and product launches.My accomplishments include:• Oversee internal and external resources throughout the creative process and create pitches, proposals, and briefs for various new business and projects. • Successfully executed creative and production on retail packaging and in store POP for national client throughout several retail locations and engineered product videos for global internet security products.• Distinguished Clients: Vera Wang, Total Defense, Ricoh Business Services, and ADP.

Lead and manage the accounts at Moburst, a global mobile marketing agency based in New York, San Francisco, and Tel Aviv. I help maximize business potential with custom solutions that drive conversions through mobile marketing funnels.• Develop strategies for App store optimization for iOS and Android and help architect keywords and titles and descriptions.• Create, execute, manage and optimize media channels for mobile marketing efforts to support brand rankings, user acquisition and retention campaigns. Included managing A/B testing for results orientated tests to maximize conversions/roi.• Exceeded KPIs on several accounts by developing strategies from product to implementation for conversion rates. • Manage and develop creative for UX/UI of product, screenshots and marketing assets including banners and video.

Customized unique brand strategies for current print / direct mail accounts of Ballantine and deployed innovative brand and brand messaging campaigns for startups, Plymouth Rock, ADP, and Meyer & Associates. Spearheaded a new brand and identity along with positioning and offerings for the organization.My accomplishments include:• Directed new business development and key decisions for Agency along with day to day operations.• Enhanced margins and profitability for Agency’s existing clients by evaluating workflow, staffing, and implementing new process and workflow tools.• Deployed new marketing automation program for National Insurance Company with 40% margins.• Charged with presenting agency proficiencies, led pitches, and developed MSA’s and scope for new account opportunities.• Oversaw process to ensure financial goals were met, built revenue, delivered profits, controlled spend, and met / exceeded new business targets.• Negotiated contracts and was tasked with integrating contract requirements with business operations.• Distinguished Clients: Fresh Direct, ADP, BMW, Royal Caribbean, Plymouth Rock Insurance, Meyer & Associates Insurance, Monsanto, and Christopher Reeves Foundation.

Greater New York City Area

Served as a key contributor for the acquisition / merger of previous Agency (Hero Media Group) and transitioned high value clients and staff from NJ location to new NYC offices. Implemented new brand along with positioning and sales enablement materials for agency to increase revenue.My accomplishments include:• Created new brand and identity for Tiger Direct business model after it was sold to PCM (formerly PC Mall).• Restructured Total Defense brand, packaging, and POP to be a more humanized brand with stronger store presence in stores like Staples, HHGreggs, Staples, and Conns.• Directed new business efforts that generated $2 million / yr. in incremental revenue; growth included several tech-based companies acquired from relationships and lead gen programs.• Restructured Total Defense brand, packaging, and POP to be launched in major national retail chains.• Oversaw and managed account, creative, and production teams to ensure SLA’s were met by each department.• Deployed and managed social media program for Invisible Glass (#1 auto glass retailer).• Distinguished Clients: CA Technologies, ADP, Disney, Nickelodeon, FJC Securities, Prudential, Total Defense, Inc., Tiger Direct, Samsung Electronics, Invisible Glass, Hutzler, Untangle, and PC Pitstop.

Hero Media Group

Built up an agency from eight staff members to 35; team included creative, account, print production, video / film, and digital marketing resources. I developed 10 new business accounts with cumulative revenue of $25M and played a key role in creating award winning work across various tactics and channels including branding, social, and digital. My accomplishments include:• Developed branding and strategy for various clients such as Total Defense, 16 Handles, GreenROKS, Invisible Glass, and Hutzler product launches.• Engineered and managed new offerings in agency such as social media, Drupal platforms, SEO, and email marketing; collaborated with new agency partners to offer best solutions for client demands.• Developed branding, strategy and retail execution for various clients such as Total Defense, 16 Handles, GreenROKS, Invisible Glass, Clip Strip Corp, Lola Products and Hutzler product launches.• Awarded yearly scope for social media for Sharp USA, along with several other incremental digital marketing revenue opportunities to launch products and support sales and service. • Launched new mattress brand into Kohls stores, including in-store point of sale materials and displays.• Successfully created exclusively owned office in Manila for global clientele and back office digital marketing services.• Distinguished Clients: CA Technologies, Becton Dickinson, Total Defense, Inc, Sharp Electronics, Samsung Electronics, Hunter Douglas, Hackensack UMC and 16 Handles.

Lead clients and agency resources on top fortune 500 accounts, creating integrating marketing programs and leading agency in progressive direction with new offerings and processes. Lead a new team to launch new agency offering “direct to client” and expanded abilities from print to digital mediums.My accomplishments include:• Increased email marketing open rates from 5% to 20% for B2B lead gen program and played a key role in new business pitches and developments for CA, Gevalia, HP, and Roche.• Managed accounts profitability margins between 25-35% and developed workflows and rate cards for agency and clients.• Cultivated offering from five to 45 people with resources ranging from creative, studio, production, and management.• Designed and executed digital banner strategy for Actemra and Micardis; included scrolling feature for lengthy prescribing information. • Created flash product selector and logic for Roche brand to be used at tradeshow kiosk. Penetrated a well-established market, which resulted in making newly introduced CA Internet Security Suite 2007, the second best selling product in its class while doubling market share.• Distinguished Clients: Merck, Actemra, Roche, Micardis, CA (Computer Associates), Bank of America, AARP, Kraft, Citi, Hampton Inn, HP (Hewlett-Packard), Mark. (Division of Avon), Verizon, American Express, and AVIS.

Bachelor’S Degree, Graphic Design/Marketing

Education record