Greg Breen Email & Phone Number

Nevada, United States

Las Vegas, Nevada, United States

Las Vegas, Nevada Area

Managed sales priorities and a team of 8 across CA, NV, AZ, TX, and LA for Brooklyn Brewery, 21st Amendment and Funkwerks breweries. Focus on driving depletions, new market expansion, pricing, forecasting, distributor relations, developmental leadership and profit growth.• Executed all aspects of the new market expansion including distributor appointment, pricing, forecasting.• Led distributor changes and brand launches in AZ and NV resulting in achievement of target goals.• Leveraged contacts and market knowledge to restructure the Southwest region creating distributor network alignment for all 3 breweries at Southern Glaziers Wine & Spirits, Ben E. Keith, Crescent Crown, and Hensley.• Managed and developed 8 field employees across 5 states.• Formulated and instituted distributor pricing and program strategies to deliver annual plan target of 10% growth. • Managed separate distributor inventories from all 3 Brewery partners. • Utilized iDig and sales CRM data to craft market strategies and assess progress against goals and KPIs. • Delivered quarterly sales presentations and annual market plans to distributor partners.

Greater Los Angeles Area

Provided leadership to multiple distributor teams to ensure attainment of depletion goals, increased distribution and profit growth across all channels. • Responsible for outstanding distributor growth trends averaging +5% in Southern California. • Priority focus on developing volume driving programs for casinos and high profile national accounts.• Held monthly/quarterly business reviews with distributor management team to assess progress on objectives and execution of key brand initiatives. • Created and tracked distributor incentive programs and developed custom presentations. • Managed and developed 3 field sales employees. • Formulated and instituted distributor pricing and program strategies to deliver annual plan objectives. • Carefully managed wholesaler inventory and QA.

Sacramento, California Area

Led multiple distributor teams to exceed projected growth by creating, implementing, and executing strategic sales, marketing, and incentive programs across all channels of business.• Successfully managed distributor transition due to sale and consolidation in Northern California. • Successfully reversed declining sales trends by 25% in Reno market. • Established annual shipment, depletion and distribution goals for NBB portfolio. • Maintained effective pricing strategies and budgets. • Developed and managed 3 field employees. • Formulated market plans by channel, identified and allocated resources to key retailers in the market.

Las Vegas, Nevada Area

As the first NBB employee in Nevada, provided direction to wholesaler staff and managed top accounts. • Lead Southern Wine & Spirits to +7.8% annual average growth in a mature and competitive marketplace. Established solid and long term relationships with key buyers and distributor. • Utilized monthly review meetings to increase wholesaler accountability. • Responsible for pricing strategy adjustments. • Identified market opportunities and competitive activity, adjusted objectives accordingly. • Conducted comprehensive distributor, wait staff and consumer education programs.

Las Vegas, Nevada Area

Managed the Nevada market to achieve outstanding depletion growth and brand awareness.• Responsible for depletion growth of 40% in Las Vegas market. • Key liaison between Pyramid, Southern Wine & Spirits, and retailers. • Provided leadership and planning for distributor teams and conducted quarterly business reviews. • Sought out and facilitated casino programming as well as co-marketing event opportunities resulting in increased depletions, distribution and brand awareness. • Forecasted marketplace needs, developed sales, marketing, POS, and incentive strategies based on current market trends. • Effectively managed territory budgets, consistently exceeded sales goals.

Hotel Food & Beverage Management

Situational Leadership