Managing everything SEO, with a secondary focus on conversion rate optimization.

Mentoring Hudson Valley based startups on everything from strategy, fundraising, hiring, product, marketing, and big decisions.

Ideated and built ViaHero, a marketplace where locals plan your trip. Reinventing the travel agent. - Built ViaHero from scratch, taking it from idea to 30,000+ paying customers- Gained over 5% of market share in Cuba, our first market, after 2 years in operation. - Developed an SEO strategy that resulted in over 8 million website visitors from organic search in the last 5 years.- Developed a training program for our locals that has resulted in an NPS score of 82 to date. - Utilized product management and conversion rate optimization skills to 4x conversion rates in 2022 alone. - Developed growth marketing skills to build an SEO/SEM + ad & email retargeting marketing automation. - Investors include the CEO of Expedia, former CFO of Airbnb, founders of Duolingo, Head of Luxury at Airbnb

Shoefitr developed 3D technology to help match online shoppers with shoes that will fit them better. Acquired by Amazon in 2015. Employee #3, responsible for operationalizing every aspect of the business. Grew the shoe measuring operations from 300 SKUs to 3,000,000 SKUs, and the operations team from 1-person to 40 people across the globe.- Created scalable organizational and team structure- Worked with CEO on operations plan and budget- Built out training programs for Operations Department- Coordinated development support for operational product and automation needs- Managed workflow for operations department, including full-time managers, independent contractors (both remote and in-house), interns and temp employees- Worked with vendors and online retailers to gather more granular product data- Developed employee tracking and data quality standards- Managed operationalizing customer integrations

Managed production, course development, operations, and budgeting for large-scale cycling events.

Grew YellowJacket Racing from 8 managed events to 100 events (managed and serviced) within a span of 3 years. Managed hiring, equipment, scheduling, and production of all events alongside the founder.