Greg C. Email & Phone Number

East Aurora, New York, United States

• Created the Marketing Operations Department at FP – responsible for standardizing systems and processes across 10 internal marketing and cross-functional groups. Saving thousands of man hours• Lead a team of 5 associates and project managers across both Marketing & Packaging operations• Lead the global PMR (Product Management Review) Process for all of Fisher-Price, analyzing and improving item level efficiency globally based on variation of 80/20 approach • Developed and launched new Anaplan financial system serving as global lead for marketing across all Mattel campuses, moving the company out of Excel based financials into a tool that can be used for immediate rollups• Represent Global marketing on Anaplan governance council, work with IT leads to translate business challenges into solutions• Partner with IT to standardize item level data attributes across multiple data sets • Led Mattel wide adoption of ThoughtSpot AI powered analytics platform as the business lead • Standardize and publish data and insights for Shipments, POS, inventory via Cognos, ThoughtSpot and Tableau• Align and maintain system knowledge and training materials for all Global marketing teams across four campuses • Managed all Fisher-Price localized products (300+ items annually and $200M in business) improving localization efficiency from $175K/item to nearly $300K/item• Managed Packaging Operations team ensuring 400+ packages and ecommerce assets are completed annually via Workfront

Buffalo/Niagara, New York Area

• Managed customs product team leading to growth of 12.5% against a 3% target• Enhanced alignment across the entire FP organization to integrate the Custom process across East Aurora and NYC campuses• Integrated the Thomas brand into our process • Partnered with Sales growing channel sales across Clubs, Dollar and Emerging channels retailers• Responsible for marketing and direct product development, functionally worked as Development Program Manager

East Aurora, Ny

• Worked directly with sales team and the Toys R’ Us buyer to develop and launch the EZ Play Railway line • Fostered positive relationship between the Imaginext Brand and Warner Brothers• Launched and led development on first Augmented Reality Toy in Fisher-Price• Analyze data for Shipments, POS, inventory via Cognos reporting• Managed and developed customs product process creating revenue of $105MM in 2015• Trained FP Marketing staff, and represented marketing on the Product Lifecycle Management (PLM) Team through the launch of our new software (AGILE)

East Aurora, Ny

• Coordinated product development process from original idea through design, engineering and production• Analyzed competitive products to ensure sustained market share going forward• Presented new products to senior management and sales each quarter reviews and semi-annually to retail partners at shows• Managed P&L to accurately represent our financial position.

• Managed shipment forecast for several hundred products; Analyzed POS information to forecast total year shipments• Worked with Demand planning to ensure accurate demand flows to support sales including monthly sales patterns, Item productivity, and seasonality curve based forecasting• Performed ad hoc financial and profitability analysis as necessary

Alfiero

Assisted undergraduate students with course planning and registration.

Master Of Business Administration (Mba), Finance And Consulting

I completed both of my Degrees concurrently through a 3/2 program.

Bachelor Of Science (Bs), Business Administration And Management, General