Greg C. Email & Phone Number

East Aurora, New York, United States

• Created the Marketing Operations Department at FP – responsible for standardizing systems and processes across 10 internal marketing and cross-functional groups. Saving thousands of man hours
• Lead a team of 5 associates and project managers across both Marketing & Packaging operations
• Lead the global PMR (Product Management Review) Process for all of Fisher-Price, analyzing and improving item level efficiency globally based on variation of 80/20 approach
• Developed and launched new Anaplan financial system serving as global lead for marketing across all Mattel campuses, moving the company out of Excel based financials into a tool that can be used for immediate rollups
• Represent Global marketing on Anaplan governance council, work with IT leads to translate business challenges into solutions
• Partner with IT to standardize item level data attributes across multiple data sets

Buffalo/Niagara, New York Area

• Managed customs product team leading to growth of 12.5% against a 3% target
• Enhanced alignment across the entire FP organization to integrate the Custom process across East Aurora and NYC campuses
• Integrated the Thomas brand into our process
• Partnered with Sales growing channel sales across Clubs, Dollar and Emerging channels retailers
• Responsible for marketing and direct product development, functionally worked as Development Program Manager

East Aurora, NY

• Worked directly with sales team and the Toys R’ Us buyer to develop and launch the EZ Play Railway line
• Fostered positive relationship between the Imaginext Brand and Warner Brothers
• Launched and led development on first Augmented Reality Toy in Fisher-Price
• Analyze data for Shipments, POS, inventory via Cognos reporting
• Managed and developed customs product process creating revenue of $105MM in 2015
• Trained FP Marketing staff, and represented marketing on the Product Lifecycle Management (PLM) Team through the launch of our new software (AGILE)

East Aurora, NY

• Coordinated product development process from original idea through design, engineering and production
• Analyzed competitive products to ensure sustained market share going forward
• Presented new products to senior management and sales each quarter reviews and semi-annually to retail partners at shows
• Managed P&L to accurately represent our financial position.

• Managed shipment forecast for several hundred products; Analyzed POS information to forecast total year shipments
• Worked with Demand planning to ensure accurate demand flows to support sales including monthly sales patterns, Item productivity, and seasonality curve based forecasting
• Performed ad hoc financial and profitability analysis as necessary

Alfiero

Assisted undergraduate students with course planning and registration.

Master Of Business Administration (Mba), Finance And Consulting

I completed both of my Degrees concurrently through a 3/2 program.

Bachelor Of Science (Bs), Business Administration And Management, General