Greg Carbone Email & Phone Number

Chicago, IL, US

Battle Creek, Michigan, US

Slough, Berkshire, GB

• The French's Food Company Leader of the East, Central and Club channel business team with full P/L responsibility and ownership for key customer relationships at Ahold, Delhaize, HEB, SuperValu, Costco/BJ’s. Leads a.
• Secured over $3MM of Costco rotations and knocked key competitor from club channel for Holiday rotation.
• In the first quarter in the role, achieved exclusivity for French’s Mustard at BJ’s which will result in revenue consistency and isolation from competition.
• Implemented monthly forecasting and P/L review to drive accountability, while also linking forecasting to supply chain to ensure customer service levels are consistently met.
• Re-engineered retail goals for brokered accounts by developing account specific priorities and review process.
• Business developed Boxed.com as new e-commerce customer which will result in full portfolio distribution and an incremental channel of business.

Wilton, CT, US

• Senior Sales cross-functional leadership role in entrepreneurial business model responsible for identifying and evaluating strategic opportunities and unlocking growth potential for this $380MM Toys, Arts, and Crafts.
• Challenged with doubling sales growth in 5 years, pioneered first-ever strategic plan focusing on Channel Development, E-commerce, and International expansion, resulting in alignment of the strategic plan for the.
• Analyzed white space opportunity for preschool wooden toys at Walmart. Integral role in the development of a customized line and launch plan that resulted in an additional 20 linear feet of aisle space and $16MM in.
• Led Club initiative to secure opportunities for distribution in Costco, Sam’s and BJ’s. Developed 5 unique items and presented for Holiday 2017 with resulting revenue worth $6MM.
• Created a bottoms-up planning process and formalized SN&OP process, initiating monthly performance reviews to assess opportunities and risks in business. Resulted in greater linkage between Supply Chain, Finance and MFG.

Chicago, IL, US

• The leader of the Ahold/C&S teams with full ownership for these key customer relationships. Lead a team of 16 sales professionals with responsibility for the execution across the entire Kraft Heinz portfolio with an.
• Became only Kraft Heinz team in the country to deliver the “Meat Case of the Future” shelving, organizing the case by consumer shopping occasions, with a 4 ft. protein snacking section and +15% increase in Oscar Mayer.
• Delivered Kraft Heinz #1 initiative on Macaroni & Cheese shelving with 360-degree marketing plan activation resulting in 700 incremental distribution points and products segment blocking.
• Integrated the Heinz portfolio (Frozen and Grocery) into the Kraft Foods business and was able to achieve 2.5% net revenue growth for 2015 during intense integration timeframe.
• Developed and implemented the first joint business plan with Ahold for the Kraft Cheese business resulting in 800 incremental distribution points and revenue growth of +15%. Reconfigured the case to align with consumer.
• Turned around declining Kraft Foods portfolio focusing on core distribution and new item innovation, resulting in consumption growth of 1%, distribution growth of 2.3%, and share growth of 0.3 pts.

Chicago, IL, US

• Directed trade planning, category management, and customer marketing team of 14 people to deliver actionable category and shopper insights to support business unit strategies across the East Area. Served as liaison.
• Reversed a 9 point share decline on Kraft Shredded Cheese, achieving equal share to regional leader, by bold recommendation to incrementally spend $1.5MM to compete on shreds, improve brand blocking and core.
• Led new go to market trade program that focused on performance based trade to all East Area customers.
• Led the team that delivered Kraft scale programs at key customers, shopper marketing campaigns and e-commerce strategy for Kraft Foods with East area customers.

Chicago, IL, US

• Led the A&P customer team ($240M in Warehouse and DSD sales) to strategically deliver sales and business unit goals. Elevated business relationships across Kraft/Nabisco portfolio. A staff of 6 Sales professionals.
• Inherited and solved a $2MM trade overspend caused by diverting via a fundamental change from shipment based trade to a consumption-based trade program. Change in strategy freed up 20% more working trade for.
• Delivered upon customer team revenue goals despite the restructuring of trade program.

Chicago, IL, US

• Cross-functional Sales lead responsible for trade spending ($500MM) and revenue planning ($2B) for the Powdered Soft Drinks (Kool-Aid, Crystal Light, Country Time) and Ready-to-Drink categories (Capri Sun, Kool Aid.
• Led significant trade redesign strategy, which included $70MM trade reduction on Capri Sun and Powdered Drinks. Results included increased profitability while maintaining frequency on Capri Sun and removing.
• Led sales development and planning for the $100MM launch of Kraft Mio liquid water enhancer; created custom launch plans across major retailers including Walmart, Kroger and Safeway. The strategy included no trade.
• Key Account Retention - Developed fair and equitable requirements for Grocery customers to sell Capri Sun club pack which avoided Costco from discontinuing Capri Sun ($100MM loss avoidance).

Chicago, IL, US

Chicago, IL, US

Chicago, IL, US

Chicago, IL, US

Chicago, IL, US

Responsible for category management analysis and implementation for ShopRite team.

New York, NY, US

Held multiple progressively responsible positions, including Associate Client Director and Senior Analyst.