Senior Partner
CurrentVermeer is WPP Brand Strategy consultancy Advise clients on financial analyses for brand and marketing activities, with a particular expertise in brand financial valuation as applied to sponsorship ROI, customer experience, segmentation, marketing mix optimization, market entry and brand value management. Support leading companies including Visa, Red Bull, Pepsi, Frito-Lay, Nextel, Verisign, Henkel and First Data. Industry experience spans various sectors, including telecommunications, retail, CPG as well as financial and professional services.