Marketing Director
CurrentI am responsible for all marketing tasks at InnoBenefits, national practice leader for Transamerica on their limited medical insurance product lines. I manage all front-end marketing tasks, from the creation of proposals and comparison models to help win business to the final printed marketing material that convinces the employee to elect coverage. I have worked with over 2,000 diverse clients to put quality insurance products in place for their employees, including many Fortune 500… Show more I am responsible for all marketing tasks at InnoBenefits, national practice leader for Transamerica on their limited medical insurance product lines. I manage all front-end marketing tasks, from the creation of proposals and comparison models to help win business to the final printed marketing material that convinces the employee to elect coverage. I have worked with over 2,000 diverse clients to put quality insurance products in place for their employees, including many Fortune 500 service industry leaders. Most of these products are voluntary and being marketed solely by print material and call center. It is my job to make sure the employee is interested enough to pick up the phone.Since I took over marketing of these products, we have dramatically increased our client base and transformed into powerful small business with multi-million dollar revenues. We are no longer dependent upon the insurance carrier's marketing copy that is often difficult to read and understand. We produce vibrant powerful pieces that drive enrollment and revenue.I support and manage a Marketing Assistant Show less