Partnering with POV brand clients on maximizing sponsorship investments and creating effective sales strategies.

Partnership review and sports strategy development for brand clients • Evaluation and analysis of existing client partnerships and new opportunities • Development of sports strategy for brand partnerships

ACCOUNT: Bridgestone Americas, Olympic Games (IOC and USOC); (January 2015 – August 2017)Integration team responsible for onboarding of Bridgestone’s Olympic Movement in preparation for initial Gamestime activation. Presided over Bridgestone Americas athlete strategy for Rio and PyeongChang. • Negotiated Team Bridgestone athlete deals, executed contracts, and managed athlete partnerships • Collaborated with internal client departments and external agencies on social, digital, retail, OOH and traditional media for activation of Bridgestone’s Olympic partnerships ACCOUNT: DEAN & DELUCA; (February 2017 – August 2017) Account leader for a product launch in NYC, summer of 2017. Developed an integrated marketing plan, leveraging existing corporate sponsorships and unique NYC activations. ACCOUNT: Bridgestone Americas, Inc., National Football League; (March 2015 – December 2016)Integrated strategy into club partnerships. Executed an RFP with 20+ clubs, maximizing club spend and asset mix. • Negotiated and executed club contracts and managed club assets, activations and talent partnerships• Navigated NFL, NFLPI and club landscape for Bridgestone Americas HQ and customer teams

ACCOUNT: Pepsi Beverages Company; (November 2013 – July 2014) Sports agency lead for food service team. Supported RFP response for Pepsi’s largest Food Service win, Buffalo Wild Wings. Created strategy in support of sports team acquisitions, renewals and divestments.• Developed action plan to address activation dollars and team activation for all sports properties • Negotiated professional team partnerships• Liaison between Pepsi field and headquarters, assisting field alignment with national initiatives• Provided strategic insights and leadership for food service sports programming ACCOUNT: T-Mobile (TMO); (April 2012 – November 2013)Implemented TMO’s Major League Baseball (MLB) and Major League Baseball Advanced Media (MLBAM) activation plans to elevate brand consideration. • Negotiated TMO’s MLB and MLBAM contracts • Negotiated Major League Baseball Team partnerships• Led technology integration, partnering with TMO engineering team and MLB IT • Managed local activation ACCOUNT: Verizon Wireless; (April 2010 – March 2012)Demand Team lead (all agencies) in strategy, planning and activation of Verizon’s NFL partnership. • Managed Verizon’s NFL activation and partner agency teams (2010 & 2011 NFL Seasons)• Created market strategy and solutions in support of NFL Mobile downloads and NFL programming • Developed a three-pronged approach for leveraging talent promoting NFL Mobile• Managed over 300 annual talent deals• Hosted Verizon executive and customer VIP hospitality programs at Super Bowl and other marquee events

ACCOUNT: Pepsi-Cola North America; (January 2006 – April 2010)• Implemented the strategy for activating Pepsi sports assets• Managed NFL, MLB and NHL partnerships; 200+ annual account programs• Hosted and managed 300+ executives and customers at Super Bowl hospitality events

ACCOUNT: Pepsi-Cola North America; (September 2002 – December 2006)• Assisted in developing Pepsi-Cola’s strategy to acquire the NFL from Coca-Cola • Created the Pepsi NFL Rookie of the Year Platform

ACCOUNT: Pepsi-Cola North America; (May 2000-September 2002)• Managed college football platform (BCS and ESPN College GameDay) and NCAA partnership• Oversaw Mountain Dew’s March Madness national and local retail promotions and activation