Reporting to the National Director of Sales, responsible for delivering superior business results on an annual Area Operating Plan and effectively managing a Regional Cost Center. Leading and coaching three front line Sales Representatives and a Customer Service Representative. Managed National Distributors and Regional Key Accounts, developing accurate forecasts for all produced and non-produced SKU’s. Maintained ongoing dialogue with Armour Transport regarding the efficacy of their service. Regularly formulated winning sales strategies for all channels of the business.

Reporting to the National Vice-President, responsible for establishing a Foodservice Distribution Network in Atlantic Canada within a ten-week time window. Conducted in-person meetings with all seven Retail District Zone Leaders and their Sales Teams, effectively explaining the deleterious and contentious changes affecting their business. Met with all 24 Direct Ship Vending Operators and several Regional Key Accounts, outlining the loss of service, cuts to programming and increase in invoice pricing that would occur due to third party distribution. Held monthly meetings with Armour Transport to review service levels and identify areas of improvement. Interacted directly with the Kentville manufacturing facility to establish weekly, monthly and quarterly forecasts for all listings.

Reporting directly to the Regional Sales Manager for the Atlantic Region. First position of its kind in Canada. Responsible for achieving sales and revenue targets for all major Foodservice Distributors in Atlantic Canada and for developing specific marketing and promotional plans for each account. Worked closely with Field Reps to target National and Regional key accounts and Buying Groups to ensure listings of all relevant products. Also responsible for the Industrial segment selling bulk products into Regional and National manufacturers.

Reporting directly into the Regional Sales Manager, Atlantic Region. Responsible for all street level Foodservice sales in New Brunswick and Prince Edward Island.