Greg Davidson Email & Phone Number

• Marketing and Sales / Consumer Experience Executive with international, high involvement iconic retail brand• Transformational Leader responsible for the development of a world class sales organisation providing a class leading consumer experience • Driving operational and cultural fitness • Development and implementation of integrated marketing and sales campaigns, from insight creation and strategy development, to launch channel engagement and industry leading consumer experience • Capabilities in short term tactical/retail and longer cycle strategic environments in both Business to Business and Business to Consumer markets • Experienced in national and international, multi layered and multi channel sales management and dealer/retailer engagement • Strong analytical and business case development skills matched with an ability to articulate strategies and implement effective solutions to complex business problems• Extensive customer journey mapping, market research, market segmentation, brand positioning and campaign post analysis experience• Development of product and pricing strategies for new and mature products spanning multiple customer segments• Public speaking and negotiation experience • External agency and stakeholder management experience (advertising/BTL/activation/PR agency, retail / franchisees, sponsorships) • Financial modelling, budgeting and management • Preparation and presentation of business proposals• Volume forecasting and projection models

Listed skills include Marketing Strategy, Marketing Communications, Product Marketing, Strategy, and 11 others.

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  University Of Melbourne

  Finance, Economics, Marketing, Management