Hulse & Durrell is a design-led creative agency specializing in making brands memorable, valuable, and built to last. The firm has helped transform some of the biggest and most complex brands in sport, transportation, and retail. Clients include International Olympic Committee, Square, Team Canada, Metrolinx, and Mountain Equipment Company.

Directed a documentary-film, Design Canada, which looks at how in the 1960s, a group of European-immigrant designers, reshaped the identity of Canada. Design Canada debuted at #1 on iTunes Canada and has been aired by the CBC on national television. The film also toured around the world, with sold-out shows across Canada and international screenings in New York City, Washington DC, Chicago, Zurich and Moscow.

2010–2014 Worked on corporate identities for the Canadian Olympic Team, Thunderbird Films, Marcon Metalfab, Curling Canada, Swimming Canada, Equestrian Canada and more.2000-2007 Worked primarily in the digital UI/UX space for American Apparel (Los Angeles), Blast Radius (Toronto), Kurt Noble (San Francisco), Organic Interactive (San Francisco) and EMI Records (Toronto) to name a few.

Worked on the design team (of 6) which was responsible for all design deliverables for the 2010 Olympic and Paralympic Games. Our team was responsible for the overall brand identity and major key projects such as the medals, podium, mascots, torch, all printed publications, advertising campaigns (online and print), video and photography.

Working as the in-house designer at War Child Canada. Responsibilities include designing all things print-related, from the annual report to advertisements/PSAs, newsletters, letterheads, identities for sub-brands, brochures, donor forms, etc.