I spearhead the brand and marketing strategy practice at Revel, where we focus on delivering growth-centric solutions to companies across various stages—from startups to established public entities. My portfolio encompasses comprehensive marketing strategies, operational blueprints, channel-specific plans for both paid and owned media, organizational scaling, customer lifecycle marketing, brand development, and launch plans for new products and business lines.Key Achievements:• Interim CMO Engagements: Stepped in as the interim Chief Marketing Officer for diverse companies such as eBay, Cerebral, and Elysium among others. Executed projects for brands like P&G, QVC, and Urban Outfitters.• Happy Returns: Boosted marketing's contribution to sales from 0% to 15% within a year through effective channel optimization and expansion.• The Men's Wearhouse: Enhanced marketing's revenue impact by 25% while slashing customer acquisition costs by 40%.• Urban Outfitters' Nuuly Launch: Was instrumental in introducing Urban Outfitters' Nuuly brand, projected to yield over $100M in sales within its first three years.

In my role at Thumbtack, I introduced a new era of consumer-focused performance marketing, effectively leveraging both traditional avenues like paid search and affiliates, as well as emerging channels such as paid social. I refined service professional recruitment through analytics-driven strategies and diversified channels, including Facebook and offline direct mail. Additionally, I updated our email marketing approach by selecting a cutting-edge service provider and launching customer lifecycle-focused triggered email campaigns.Key Achievements:• Brand Architecture & Customer Segmentation: Overhauled the brand framework and carried out extensive customer segmentation to precisely identify our core consumer target audience.• Performance Metrics Optimization: Enhanced marketing's sales contribution by 25% by fine-tuning customer behavior analysis, attribution models, and key metrics like CLV, ROAS, and CAC, all while venturing into new marketing channels.• Team Growth & Output: Doubled the marketing team from 10 to 25, enabling a substantial uptick in performance, brand, and SEO-centric content marketing initiatives.• National Brand Campaign: Successfully launched a brand campaign through performance-focused TV and Radio, initially testing in spot markets before a nationwide rollout in late 2015.

At One Kings Lane, I crafted and executed a brand architecture while leading ROI-positive marketing initiatives across a multitude of channels, including broadcast, print, and digital. Notably, I consistently outperformed key performance indicators, such as customer acquisition, activation, and overall traffic, and enhanced our "return on advertising spend."Key Achievements:• Exponential Revenue Growth: Played a pivotal role in the leadership team that grew revenue from $24M in 2010 to over $250M in 2014. I was responsible for driving an average of +70% of revenue through both organic and paid channels, such as email, SEO, search, and social media.• Email Infrastructure: Collaborated with our email service provider to develop a custom email infrastructure that enabled us to dispatch millions of personalized emails within a 10-minute time frame, twice daily.• Business Intelligence: Headed the analytics team for most of 2010 and 2011, leading the creation of a robust business intelligence infrastructure and A/B test platform.• Business Model Innovation: Co-led the establishment of two distinct business models and brands—Vintage & Market Finds and Hunter's Alley.• Team & Budget Expansion: Grew the marketing team from 2 to 30, escalating the marketing budget from $100K to over $40M. Despite the budget growth, maintained a healthy marketing spend to sales ratio below 20%.• Strategic Partnerships: Established collaborations with high-profile brands and personalities, including Scripps, Starwood, Martha Stewart, and Gwyneth Paltrow, achieving ROI-positive outcomes aligned with our key business goals.

During my tenure at eBay, I had comprehensive oversight of all North American marketing activities, encompassing brand management, loyalty programs, email campaigns, and performance marketing. I also had the responsibility of scaling our global marketing technology infrastructure. Besides this, I guided eBay's global citizenship initiatives, such as eBay Giving Works and World of Good, and led the global market research team while managing the Net Promoter Score (NPS) function.Key Achievements:• Brand Awareness: Secured a 15% improvement in brand consideration metrics, enhancing eBay's market position.• Team Leadership: Provided effective guidance to a team of 120 professionals, maintaining a standard of operational and service excellence across the board.• Budget Management: Successfully administered a $400M marketing budget, achieved through strategic planning and meticulous forecasting.

Minute Maid Division, Houston, TX (1998-2000) Brand Manager, Minute Maid Premium Orange Juice - Key driver of the launch of the Simply Orange brand (Minute Maid’s non-concentrated offering, designed to better compete with Tropicana). - Directed development, launch and management of new nutritionally fortified juice and juice drink products. Responsibilities include management of R&D, P&L, and pricing decisions, and development of consumer positioning, advertising, and public relation’s strategy.- Member of core team responsible for management of worldwide strategic brand positioning for the Minute Maid Brand (brand architecture, consumer positioning, advertising and packaging strategy). Coca-Cola USA, Atlanta, GA (1994-1996) Marketing Associate, Worldwide Sports Marketing Department - Served as member of project team charged with the development and execution of marketing plan to maximize the company’s sponsorship of 1996 Olympic Games. - Assisted in creation and execution of nationwide consumer promotions (drove 8% supermarket volume channel growth for Coca-Cola Classic in Feb/March 1996).- Coordinated Olympic marketing program for education channel, with the POWERaDE brand group that targeted 70,000 schools in the United States (drove 200% increase in POWERaDE vending machine placements in schools).