Greg Fry

Greg Fry Email and Phone Number

EVP, Engagement and Digital Strategy Lead @ Fingerpaint
Philadelphia, PA, US
Greg Fry's Location
Philadelphia, Pennsylvania, United States, United States
Greg Fry's Contact Details
About Greg Fry

Marketing Executive with expertise in the healthcare and technology industries. Held leadership positions on both the client and agency side with responsibilities in digital and media strategy, analytics and measurement, brand development and messaging, demand generation campaign planning and execution, content development, conference event management, and sales analysis. Consistently ranked as a top contributor with accolades for presentation skills, motivating teams, client relationships and ensuring initiatives reach successful completion. Adaptable and willing to embrace change in a fast paced environment. Global job responsibilities have included regular teaming with colleagues remotely in countries around the world. Graduated from the highly selective IBM Leadership and Development Program, working on a special salesforce enablement initiative. Specialties: Digital measurement and optimization, end to end marketing, campaign planning and execution, digital marketing, messaging and content strategy.

Greg Fry's Current Company Details
Fingerpaint

Fingerpaint

View
EVP, Engagement and Digital Strategy Lead
Philadelphia, PA, US
Website:
fingerpaint.com
Employees:
653
Greg Fry Work Experience Details
  • Fingerpaint
    Evp, Engagement And Digital Strategy Lead
    Fingerpaint
    Philadelphia, Pa, Us
    View
  • Fingerpaint
    Evp, Engagement & Digital Strategy Lead
    Fingerpaint Aug 2021 - Present
    Cedar Knolls, New Jersey, Us
    View
  • Zs
    Strategy Insights & Planning
    Zs Jan 2018 - Aug 2021
    Evanston, Il, Us
    Expertise in Patient and Consumer Health (P&CH) marketing strategy, analytics and measurement. Help clients conduct primary research and benchmarking to inform the design of marketing programs, plan go to market strategy and tactics and quantify the impact on patient outcomes. P&CH lead for DTC measurement, leveraging a framework that focuses on the patient journey and the impact marketing and service interventions are having at each stage. Support clients along their marketing measurement journey, with a focus on driving strategic media and tactical decisions based on data.Broad marketing experience including rare disease, patient insights, patient services, promotional planning, patient advocacy engagement and real world data analytics.
    View
  • Digitas Health
    Vice President / Director, Strategy & Analytics
    Digitas Health Sep 2014 - Jan 2018
    Philadelphia, Pa, Us
    Leverage data to improve marketing decisions across multiple pharmaceutical clients. Establish digital and media strategy and the approach to measure success, using analytics to inform campaign optimizations. Deploy quantitative & qualitative frameworks to assess the business impact of marketing investments, from advertising exposure through to script lift. Create ROI scenarios leveraging attribution modeling to provide deeper insights into the true influence of multi-channel marketing.
    View
  • Ibm
    Big Data & Analytics On Power Systems Marketing Manager
    Ibm Jul 2013 - Sep 2014
    Armonk, New York, Ny, Us
    Worldwide Market Segment Manager for Big Data & Analytics on IBM Power Systems. Focus areas include business analytics, IBM Watson and cognitive computing, Linux on Power, and next generation big data and analytics applications optimized on Power Systems. Key responsibilities include content strategy and asset creation, client presentations, messaging development, event planning, and regular interlocks with local Power Systems Marketing Managers in geographies throughout the world.
    View
  • Ibm
    Worldwide Systems & Technology Group Marketing Manager
    Ibm Jul 2011 - Jul 2013
    Armonk, New York, Ny, Us
    Digital content editorial lead and messaging manager during the development of the web presence and social media channels for a top IBM initiative, Smarter Computing. Planned and led workshops internationally to accelerate digital marketing integration in Europe. Responsible for content strategy and creating new assets for use in demand generation campaigns, digital programs and events. Key contributor to messaging development.
    View
  • Ibm
    Demand Programs Professional
    Ibm Jan 2010 - Oct 2011
    Armonk, New York, Ny, Us
    Responsible for developing a program strategy and 360-degree plan. Drive end to end marketing campaign planning through execution and accountable for delivering demand generation and pipeline to the business.
    View
  • Ibm
    Marketing Business Analyst
    Ibm Jul 2007 - Dec 2009
    Armonk, New York, Ny, Us
    Pipeline and revenue reporting specialist. Analyze market strengths, weaknesses, strategy, and recommend changes to meet overall business performance goals. Deep dive into the marketing contribution and impact to the overall total business.
    View
  • Ibm
    Marketing Intern
    Ibm Jun 2006 - Aug 2006
    Armonk, New York, Ny, Us
    Performed extensive research on SEO and generated recommendations for IBM's search marketing strategy. Designed methodology to better measure customer web experience.
    View

Greg Fry Skills

Digital Marketing Business Analysis Integration Digital Strategy Marketing Management Message Development Social Media Marketing Online Marketing Content Strategy Content Development Content Management Demand Generation Campaign Execution Project Management B2b Marketing Marketing Social Media Marketing Strategy Analytics Crm Strategy Multi Channel Marketing Sales Enablement Management Web Analytics

Greg Fry Education Details

  • Bucknell University
    Bucknell University
    Legal Studies
  • Neshaminy High School
    Neshaminy High School

Frequently Asked Questions about Greg Fry

What company does Greg Fry work for?

Greg Fry works for Fingerpaint

What is Greg Fry's role at the current company?

Greg Fry's current role is EVP, Engagement and Digital Strategy Lead.

What is Greg Fry's email address?

Greg Fry's email address is gr****@****ail.com

What is Greg Fry's direct phone number?

Greg Fry's direct phone number is +121598*****

What schools did Greg Fry attend?

Greg Fry attended Bucknell University, Neshaminy High School.

What are some of Greg Fry's interests?

Greg Fry has interest in Brand Equity, Social Media, Listening To And Playing Music, Web Marketing, Sports.

What skills is Greg Fry known for?

Greg Fry has skills like Digital Marketing, Business Analysis, Integration, Digital Strategy, Marketing Management, Message Development, Social Media Marketing, Online Marketing, Content Strategy, Content Development, Content Management, Demand Generation.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.