Greg Fyffe

Greg Fyffe Email and Phone Number

Head of Sales Energy Solutions @ Shell Energy Australia
Sydney, NSW, AU
Greg Fyffe's Location
Greater Sydney Area, Australia
Greg Fyffe's Contact Details

Greg Fyffe personal email

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About Greg Fyffe

Seasoned, strategic, and innovative executive with 25 years of experience in business development, strategic planning, and operational management with a proven track record driving revenue growth, global market expansion, and operational excellence spanning Renewables, Oil & Gas and Tech.Career Achievements:✔ Key executive in growing a technology start-up into a global contracting category leader with US$100 million revenue and servicing sectors including Oil & Gas, and Renewables. Culminating in a trade sale to Acteon (KKR-backed) in 2019.✔ Operations executive overseeing expansion of solar tech scale-up into the Americas and utility scale markets, including the establishment of critical strategic partnerships. ✔ Devised and deployed a global go-to-market strategy for a high growth oil & gas tech company, which catalysed an expansion into three continents and the closure of hundreds of millions in revenue.✔ Catalyst for exponential revenue inflection, achieving 6x growth within two years as the COO of an emergent AI SAAS tech start-up; including overseeing instrumental new SAAS product launch.✔ Led sales and commercial team to triple revenue from US$16 million to US$48 million over an 18 month period, including return to profitability, driven by successful market diversification. ✔ Built operational teams and best practice processes for multiple companies, which underpinned the market entry and profitable delivery of projects across 6 continents.✔10+ years delivery leadership overseeing successful execution of projects across Oil & Gas, Solar and Offshore Wind, characterised by complex commercial negotiations, procurement, logistics and stakeholder management. ✔ Headed multiple operational efficiency improvement initiatives, delivering per annum savings of $1.5-3.0 million.✔ Built operational teams and best practice processes for multiple companies, which underpinned the market entry and profitable delivery of projects across 6 continents.✔ Orchestrated and closed a Series A capital raise with Airtree Ventures for an AI SAAS start-up.✔ Engineered a major financial turnaround for an unprofitable energy technology company in rapid decline to a record US$5 million EBITDA within 12 months, further solidifying to US$13 million EBITDA within the subsequent two years.

Greg Fyffe's Current Company Details
Shell Energy Australia

Shell Energy Australia

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Head of Sales Energy Solutions
Sydney, NSW, AU
Website:
shellenergy.com.au
Employees:
599
Greg Fyffe Work Experience Details
  • Shell Energy Australia
    Head Of Sales Energy Solutions
    Shell Energy Australia
    Sydney, Nsw, Au
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  • Shell Energy Australia
    Team Leader, Storage And Infrastructure
    Shell Energy Australia Feb 2024 - Present
    Sydney, New South Wales, Australia
    Leadership responsibility for go-to-market, sales and commercialisation of C&I battery storage and solar within Shell Energy’s Energy Solutions business. Battery deal size up to 10MW. ✔ Grew BESS sales pipeline by 100% in first 9 months and increased average deal size by 20%, which underpinned rapid growth inflection for battery storage business.✔ Led sales team in increasing battery storage bookings by 5x year-on-year.✔ Revamped sales process and transformed sales KPI reporting, resulting in 40% increase in sales velocity.
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  • 5B
    General Manager Apac
    5B Jul 2023 - Oct 2023
    Sydney, New South Wales, Australia
    P&L responsibility for Asia-Pacific region, 5B’s largest region by revenue. Tasked with growing core mining market segment and expanding regional footprint from Australia into wider Asian region. ✔ Transformed sales process, introducing efficiency measures that slashed proposal issuance costs by 75% and expedited lead-time by 60%, driving the region’s agility and responsiveness to market demands.
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  • 5B
    Global Head Of Delivery
    5B Jun 2022 - Jul 2023
    Sydney, New South Wales, Australia
    Role change due to restructure. Executive responsible for international project execution, technical sales, operation and maintenance and strategic partnerships.✔ Oversaw operational expansion into North and South America. Established critical strategic partnerships, which were instrumental in securing 5B’s maiden utility scale project. ✔ Implemented best practice Project Management systems, de-risking rapid volume growth and underpinning margin expansion. ✔ Developed operation & maintenance business plan and oversaw market entry of this critical future revenue growth vector.✔ Led 5B’s pursuit of 20GW Sun Cable project, including account management, feasibility project engineering oversight, commercial leadership and project execution planning.
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  • 5B
    Chief Ecosystem Officer
    5B Oct 2021 - May 2022
    Sydney, New South Wales, Australia
    Executive team member responsible for ensuring seamless global manufacturing, project delivery and also expanding 5B’s operational capacity.✔ Spearheaded strategic expansion of 5B's partner ecosystem, fostering collaborations with global manufacturing and construction leaders, which augmented 5B's operational capacity and strengthened market position.✔ Oversaw successful delivery of 5B’s first project in Chile, representing a critical proof point for further market expansion.
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  • Abyss Solutions Pty Ltd
    Coo
    Abyss Solutions Pty Ltd Jul 2019 - Sep 2021
    Sydney, New South Wales, Australia
    Leveraging its unique expertise across Artificial Intelligence and Robotics, Abyss Solutions is automating critical infrastructure condition management via its SAAS and field robotics products, dramatically reducing cost and risk.Key executive appointment to lead the business commercialization, scale up and pivot towards oil and gas industry. P&L responsibility.✔ Capital Raising: Managed Series A capital raise, culminating in a successful close led by Airtree Ventures.✔ Revenue Growth: Under executive leadership, delivered 6x revenue growth over a span of two years, a testament to the strategic initiatives and market penetration strategies employed during the tenure.✔ Global Expansion & Scaling: Oversaw international expansion and rapid scale up from 20 to 90 staff, including setting up business processes and establishing an offshore engineering office in Pakistan.
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  • Benthic
    Vp Strategy
    Benthic Mar 2018 - Dec 2019
    Sydney, New South Wales, Australia
    Pivotal role in steering Benthic's strategic diversification and enhancing its global market presence. Culminated in a successful trade sale to Acteon Ltd (KKR backed) in June 2019.✔ Architected a strategy to diversify into adjacent laboratory business line. This move not only expanded Benthic's service offerings but also fortified its market position.✔ Served as executive sponsor for the Brazil business. Formulated a strategy which culminated in securing US$50 million of new business.
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  • Benthic
    Vp Commercial & Business Development
    Benthic Apr 2017 - Mar 2018
    Houston, Texas
    Reassigned to lead Benthic’s global business development and commercial team due to a challenging business environment. Led sales turnaround from FY2017 loss on US$16 million revenue back to double-digit profitability in FY2018 on US$48 million revenue.
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  • Benthic
    Vp Operations
    Benthic Aug 2012 - Apr 2017
    Houston, Texas Area
    With P&L responsibility, the VP Operations was instrumental in scaling the business, optimizing operational efficiency, and driving record revenues. ✔ built a multi-disciplinary operations function and Project Management systems, which enabled the business to double in scale to US$55 million revenue over a 2 year period.✔ headed multiple cost-reduction initiatives that resulted in $1.5 – 3.0 million annual savings, driving margin expansion.
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  • Benthic Geotech Pty. Ltd.
    Acting Ceo
    Benthic Geotech Pty. Ltd. Dec 2011 - Aug 2012
    Sydney, Australia
    The Acting CEO role was crucial in navigating the company through a transitional phase, ensuring stability and growth. Delivered a then record EBITDA of US$4.8 million, further solidifying to US$13 million EBITDA within the subsequent two years.
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  • Benthic
    Global Business Development Manager
    Benthic Apr 2007 - Jan 2012
    Sydney, Australia
    Developed and implemented a global go-to-market strategy and built an international sales and commercial team. Led expansion into 3 continents, which resulted in a tripling of revenue to $30 million over a 3 year period, underpinned by the closing of multiple deals with blue chip accounts.
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  • Roc Oil
    Corporate Planning Analyst
    Roc Oil Oct 2004 - Apr 2007
    Sydney, Australia
    Reporting to the co-COO/CFO, provided analytical and management support to facilitate short and long term corporate planning and decision making. ✔ M&A team commercial lead for successful US$260 million acquisition of Chinese oil company, which included developing DCF valuation model. ✔ Lead role in securing US$250 million structured debt facility.✔ Established long-term oil price hedging strategy.
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  • Caltex Australia
    Supply Planning Analyst
    Caltex Australia Nov 2003 - Oct 2004
  • Schlumberger
    Base Manager
    Schlumberger Feb 2001 - Oct 2001
    Libya
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  • Schlumberger
    Field Engineer/Senior Field Engineer
    Schlumberger Feb 1998 - Feb 2001
    Venezuela
    View

Greg Fyffe Skills

Petroleum Contract Negotiation Management Oil And Gas Project Management Contract Management Gas Energy Strategy Strategic Planning Engineering Oil/gas Project Finance Financial Modeling Valuation Budgets Change Management Risk Management

Greg Fyffe Education Details

Frequently Asked Questions about Greg Fyffe

What company does Greg Fyffe work for?

Greg Fyffe works for Shell Energy Australia

What is Greg Fyffe's role at the current company?

Greg Fyffe's current role is Head of Sales Energy Solutions.

What is Greg Fyffe's email address?

Greg Fyffe's email address is gr****@****.com.au

What schools did Greg Fyffe attend?

Greg Fyffe attended Australian Graduate School Of Management, Australian Graduate School Of Management, University Of New South Wales.

What skills is Greg Fyffe known for?

Greg Fyffe has skills like Petroleum, Contract Negotiation, Management, Oil And Gas, Project Management, Contract Management, Gas, Energy, Strategy, Strategic Planning, Engineering, Oil/gas.

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