Greg Fyffe Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Leadership responsibility for go-to-market, sales and commercialisation of C&I battery storage and solar within Shell Energy’s Energy Solutions business. Battery deal size up to 10MW. ✔ Grew BESS sales pipeline by 100% in first 9 months and increased average deal size by 20%, which underpinned rapid growth inflection for battery storage business.✔ Led sales team in increasing battery storage bookings by 5x year-on-year.✔ Revamped sales process and transformed sales KPI reporting, resulting in 40% increase in sales velocity.

Sydney, New South Wales, Australia

P&L responsibility for Asia-Pacific region, 5B’s largest region by revenue. Tasked with growing core mining market segment and expanding regional footprint from Australia into wider Asian region. ✔ Transformed sales process, introducing efficiency measures that slashed proposal issuance costs by 75% and expedited lead-time by 60%, driving the region’s agility and responsiveness to market demands.

Sydney, New South Wales, Australia

Role change due to restructure. Executive responsible for international project execution, technical sales, operation and maintenance and strategic partnerships.✔ Oversaw operational expansion into North and South America. Established critical strategic partnerships, which were instrumental in securing 5B’s maiden utility scale project. ✔ Implemented best practice Project Management systems, de-risking rapid volume growth and underpinning margin expansion. ✔ Developed operation & maintenance business plan and oversaw market entry of this critical future revenue growth vector.✔ Led 5B’s pursuit of 20GW Sun Cable project, including account management, feasibility project engineering oversight, commercial leadership and project execution planning.

Sydney, New South Wales, Australia

Executive team member responsible for ensuring seamless global manufacturing, project delivery and also expanding 5B’s operational capacity.✔ Spearheaded strategic expansion of 5B's partner ecosystem, fostering collaborations with global manufacturing and construction leaders, which augmented 5B's operational capacity and strengthened market position.✔ Oversaw successful delivery of 5B’s first project in Chile, representing a critical proof point for further market expansion.

Sydney, New South Wales, Australia

Leveraging its unique expertise across Artificial Intelligence and Robotics, Abyss Solutions is automating critical infrastructure condition management via its SAAS and field robotics products, dramatically reducing cost and risk.Key executive appointment to lead the business commercialization, scale up and pivot towards oil and gas industry. P&L responsibility.✔ Capital Raising: Managed Series A capital raise, culminating in a successful close led by Airtree Ventures.✔ Revenue Growth: Under executive leadership, delivered 6x revenue growth over a span of two years, a testament to the strategic initiatives and market penetration strategies employed during the tenure.✔ Global Expansion & Scaling: Oversaw international expansion and rapid scale up from 20 to 90 staff, including setting up business processes and establishing an offshore engineering office in Pakistan.

Sydney, New South Wales, Australia

Pivotal role in steering Benthic's strategic diversification and enhancing its global market presence. Culminated in a successful trade sale to Acteon Ltd (KKR backed) in June 2019.✔ Architected a strategy to diversify into adjacent laboratory business line. This move not only expanded Benthic's service offerings but also fortified its market position.✔ Served as executive sponsor for the Brazil business. Formulated a strategy which culminated in securing US$50 million of new business.

Houston, Texas

Reassigned to lead Benthic’s global business development and commercial team due to a challenging business environment. Led sales turnaround from FY2017 loss on US$16 million revenue back to double-digit profitability in FY2018 on US$48 million revenue.

Houston, Texas Area

With P&L responsibility, the VP Operations was instrumental in scaling the business, optimizing operational efficiency, and driving record revenues. ✔ built a multi-disciplinary operations function and Project Management systems, which enabled the business to double in scale to US$55 million revenue over a 2 year period.✔ headed multiple cost-reduction initiatives that resulted in $1.5 – 3.0 million annual savings, driving margin expansion.

Sydney, Australia

The Acting CEO role was crucial in navigating the company through a transitional phase, ensuring stability and growth. Delivered a then record EBITDA of US$4.8 million, further solidifying to US$13 million EBITDA within the subsequent two years.

Sydney, Australia

Developed and implemented a global go-to-market strategy and built an international sales and commercial team. Led expansion into 3 continents, which resulted in a tripling of revenue to $30 million over a 3 year period, underpinned by the closing of multiple deals with blue chip accounts.

Sydney, Australia

Reporting to the co-COO/CFO, provided analytical and management support to facilitate short and long term corporate planning and decision making. ✔ M&A team commercial lead for successful US$260 million acquisition of Chinese oil company, which included developing DCF valuation model. ✔ Lead role in securing US$250 million structured debt facility.✔ Established long-term oil price hedging strategy.

Libya

Venezuela

Mba, Strategy, Finance

2003 Master, Business Administration

Bachelor Of Engineering; Hons, Petroleum

Petroleum Engineering