Greg Gendron Email & Phone Number

Waltham, MA, US

Waltham, MA, US

Our CEO articulated a vision that Thermo Fisher Scientific will be the world leader in Digital Science by 2030. I'm part of a team leading the digital transformation, executing a long term plan built around 3 pillars: Data Science, Omni-Channel Marketing, and Personalization & Automation. We drive value and delight our customers through personalized.

Plano, Texas, US

• My team aligned corporate strategy with product development, marketing, sales and operations to develop and execute a multi-year strategic marketing plan. We made quarterly improvements in marketing qualified lead.
• evaluated market opportunities and developed strategies to go after them
• worked closely with sales leadership on revenue-generating programs
• conducted primary research to develop buyer personas and buying process maps
• created content that engages prospects earlier in the sales cycle
• executed measurable, predictable digital marketing campaigns

Plano, Texas, US

• I was part of a new team formed to develop, communicate and execute the new CEOs strategy. The strategy revolved around transitioning from a decentralized branch model to an integrated national service delivery.
• collaborated with the CEO, CFO, and Sr. VPs to develop corporate strategy.
• conducted primary research and engaged industry analysts and consultants to incorporate qualitative and quantitative research studies into our planning process.
• developed a 2 year plan to centralize existing marketing resources, build a marketing organization, centralize our customer data, and build targeted marketing programs around customer and prospect segments.
• communicated the strategy and plan to team members, board members and shareholders.
• managed internal and external communications, PR, and media relations.

Plano, Texas, US

• I developed a team, reseller program and pricing strategy to increase sales and business opportunities in North Asia Pacific markets, including Greater China and South Korea. In Asia Pacific, we:
• developed and executed the plan to differentiate Black Box in a crowded technology marketplace.
• developed partnerships for product sales and support with major VARs, including Hyosung in South Korea, Hwacom in Taiwan and FDS in Hong Kong.
• designed and implemented a multi-tiered pricing strategy that optimized revenue and margins in markets with widely varying competition.
• hired, trained and managed a sales team in Taiwan and South Korea to support our market development efforts.
• managed multi-national legal, banking, HR, real estate, import and export issues to establish Black Box in new Asia Pacific markets.

Plano, Texas, US

• I won the Team Member of the Year Award in 2009. The team won Multichannel Merchant awards in 2007, 2008, 2009, 2010 and 2011. I implemented training and hiring programs to transition the team from traditional print.
• launched a major redesign of the company's Website, overseeing branding, site design, e-commerce and personalization, leading to a 14% increase in online sales.
• implemented the Eloqua marketing automation system to significantly increase lead capture, nurture and lead qualification results.
• launched Salesforce.com and integrated it with Eloqua to improve marketing's ability to cross-sell our customers and to improve sales team visibility into marketing engagement.

I built a consulting practice around the promise of Internet marketing, building marketing strategies for my clients which leveraged the power of the Internet to deliver marketing campaigns with measurable ROI. I built a book of clients for whom I developed and implemented their marketing plans.

• Unicentric provides a cloud-based Electronic Medical Records System. At Unicentric, revenue increased by 60% in my first year. We:
• launched and positioned the company to focus on the behavioral health and non-profit service provider niche.
• developed and implemented programs and services to address product positioning, competitive selling strategies, pricing, advertising, packaging, and new product introductions.
• marketed the company to investors for additional funding, leading to seed and angel investment.
• sold to major clients while also developing a sales organization, including development of sales processes and tools, hiring and training.

US

• I was one of the original team members at Tacoda prior to its purchase by AOL for ~$275M. I worked with partners, customers, product management and operations to package and sell one of the first behavioral targeting.
• sold the Audience Management System to large media companies including Gannett, Tribune Company, The Weather Channel, and Scripps.
• advised top media executives and industry analysts on best practices for leveraging behavioral targeting and large scale CRM software to monetize media audiences.
• sold and delivered consulting services to leverage aggregate audience data, create unified audience profiles, analyze audience data, and package it in ways that increase audience value.

New York, NY, US

• When I joined Real Media in 1996 there were 6 employees and $0 revenue. By the time I left the company in 2001 we had over 400 employees and we were generating over $60M in annual revenue. We were pioneers in the.
• built an advertising network and software sales organization that spanned 9 Latin American countries.
• hired, trained and managed 60 people in the US, Brazil and Mexico who were responsible for marketing, operations, business development, software sales, technical support and advertising sales.
• opened offices in Miami, Sao Paulo and Mexico City
• designed and sold advertising campaigns to some of the world's largest advertisers (Bank of America, Toyota, Microsoft) and agencies (Ogilvy & Mather, J. Walter Thompson, Saatchi & Saatchi).As VP, Marketing and.
• helped build the Internet advertising industry and position Real Media as a leader in that industry.

• At the Tribune Review I was responsible for developing and executing our "new media" business plan. I developed the plan and hired the team that:
• launched one of the first daily newspapers on the Web while pioneering Internet advertising sales and marketing models.
• launched the Pittsburgh Steelers first online store, driving traffic to the store by packaging it with the Trib's Steelers news coverage.
• worked to develop one of the first Web-based content management systems for commercial sale.
• launched the Trib's classified ads on the Internet, leading to over $200,000 in additional advertising revenue in the first year.