Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development.• Self-started event production company that organizes music festivals netting $2m+ in revenue annually• Implemented digital, partner, & print marketing strategies that have resulted in an average 56% increase in sales YOY since 2017.• Recruited, hired & managed 25 employees responsible for all branding & marketing functions. •… Show more Responsible for business strategy, marketing operations, identifying new market opportunities, market research, branding, and business development.• Self-started event production company that organizes music festivals netting $2m+ in revenue annually• Implemented digital, partner, & print marketing strategies that have resulted in an average 56% increase in sales YOY since 2017.• Recruited, hired & managed 25 employees responsible for all branding & marketing functions. • Developed team goals and position-specific KPI’s to drive process improvement.• Built & scaled volunteer-based event staff program with 375+ college students. Achieved average return rate of 60% due to customer-first culture and focus on relationship building• Designed logistical systems & processes for events attended by 10k+ patrons including box office, security, merchandise, parking, transportation management, staff entrance, etc Show less

• Conducted comprehensive assessments of clients' existing summer camp programs to identify strengths, weaknesses, and areas for improvement.• Developed customized program strategies and curricula that aligned with industry best practices and client goals.• Collaborated closely with camp directors, educators, and staff members to implement innovative activity plans and experiential learning initiatives.• Delivered interactive workshops and training sessions for camp staff, focusing… Show more • Conducted comprehensive assessments of clients' existing summer camp programs to identify strengths, weaknesses, and areas for improvement.• Developed customized program strategies and curricula that aligned with industry best practices and client goals.• Collaborated closely with camp directors, educators, and staff members to implement innovative activity plans and experiential learning initiatives.• Delivered interactive workshops and training sessions for camp staff, focusing on leadership development, team dynamics, and safety protocols.• Analyzed participant feedback and program outcomes to refine strategies, ensuring consistently high participant satisfaction.• Assisted clients in marketing efforts, offering insights into creating compelling promotional materials and effective online presence.• Provided ongoing support to clients throughout the camp season, addressing operational challenges and adapting strategies as needed. Show less

Responsible for high-level operations, logistics, finance, administration, and leading the development, refinement, and implementation of structures, systems and routines to allow for growth.• Developed a 5-year strategic plan, focused on growth and sustainability via financial planning, fundraising, and system implementation.• Masterminded & implemented COVID-19 policies adhering to CDPH recommendations that allowed our school to be one of the 1st in-person educational institutions… Show more Responsible for high-level operations, logistics, finance, administration, and leading the development, refinement, and implementation of structures, systems and routines to allow for growth.• Developed a 5-year strategic plan, focused on growth and sustainability via financial planning, fundraising, and system implementation.• Masterminded & implemented COVID-19 policies adhering to CDPH recommendations that allowed our school to be one of the 1st in-person educational institutions in Santa Barbara during the pandemic.• Increased enrollment numbers 16% via referral marketing program and targeted community outreach. Show less

Responsible for sales & marketing strategy from August to May & supervision of staff and campers during the summer.• Revamped inbound marketing strategy within Hubspot. Generated content for email workflows complete with A/B testing, audience segmentation & content-based triggers• Designed new company website & sitemap following analysis of web traffic lead ratio & heat maps• Executed event strategy and optimized lead generation at fairs, in-house events, webinars and tours… Show more Responsible for sales & marketing strategy from August to May & supervision of staff and campers during the summer.• Revamped inbound marketing strategy within Hubspot. Generated content for email workflows complete with A/B testing, audience segmentation & content-based triggers• Designed new company website & sitemap following analysis of web traffic lead ratio & heat maps• Executed event strategy and optimized lead generation at fairs, in-house events, webinars and tours viadata collection & automation• Refined sales process by setting up lead revisit notifications for sales team• Supervised team of 125 counselors directly responsible for 1500 children over 10 weeks during summer Show less

• Managed communication platforms and was primary contact for all 1st time boy’s parents during the summer• Mentored & trained leadership team of 30 members in how to communicate & lead effectively• Planned & executed special events on a nightly basis

• Conducted customer research to identify optimal price and target market.• Refined set of customer interview questions resulting in more valuable data.• Developed Flume’s go to market strategy by consulting contractors

• Member of 25+ person leadership team responsible for organizing and executing day to day activities while overseeing and assisting over 75 counselors and over 475 campers • Directly responsible for planning and supervising 5 to 6 cabins consisting of 10 to 12 counselors and over 75 campers with ages ranging from 9-12• Also served as a counselor for 2 years previously, responsible for supervising a cabin of 10-12 campers and running sports and waterfront activities.

• Delivered smooth running of 2 major state-wide events• Assisted in the development and execution of digital campaign communications• Served as the primary sales contact for all schools in New South Wales