Greg Grady Email & Phone Number

Cincinnati, OH, US

- Work with key Marketing and product management members on complex business problems that require in-depth analysis and recommendations around the product life cycle.-

Cincinnati, Ohio, US

• Contracted by Procter and Gamble through CBTS to perform data analytics on their consumer database. Primary focus is the Close Loop Tracking (CLT) of the Email sends (opens/clicks/opt-outs) and reporting issues and/or.
• Work with email vendors to ensure that campaigns are being extracted and deployed correctly. Troubleshoot and correct any issues that arise. In particular, verify that the ETL of the data is properly coded and matches.
• Work on the monthly cost report of the email sends and properly bill and track the departments YTD usage
• Perform ad-hoc queries as part of the “Ad-hoc” team from stakeholders across the globe. This gave me extensive experience in properly defining what the requestor’s needs are.
• Duties include writing SQL queries to extract data as requested by the stakeholders. Once the data is extracted, analytics are performed. Projects vary from simple counts and tables to customer scoring and general data.
• Customer database is truly global - 42 countries/legal entities, 290 marketing programs and hundreds of millions of customers. Each month nearly 100 million emails are sent. Attention to detail and efficiency is.

Cincinnati, Ohio, US

New York City, NY, US

• Use data mining techniques (SQL queries) and analysis (SAS) to determine target audiences for marketing campaigns
• Coordinate efforts with other members of the team to synchronize mailings (electronic and/or direct). Created a database to track when campaigns were deployed as well as track what customers were contacted by a certain.
• Took the lead role in a new company acquisition to set up their campaigns, perform the targeting, and create the lists for the marketing sends
• Received an award (and bonus) from my division leaders for taking on projects that were left open due to attrition and reorganization. Self-taught and managed the projects. Worked with new department heads to keep the.

Cincinnati, OH, US

• Perform, implement, and report statistical analysis from various surveys and focus groups. The results have been used to either support or change policies for the University.
• Model and forecast enrollment patterns. Prospect Scoring of New Freshman – Rates prospective students (First-time FT Freshman) on likelihood of enrolling. This was presented by me to the Admissions office of Xavier.
• Developed breakthrough techniques and presented in a national and local conferences - Zip distance – able to compute distances from one zip code to another. Presented in Columbus, OH and Atlanta, GA
• Extract student enrollment patterns and maintain databases for analysis
• Be a resource for the faculty on any statistical analysis that is needed. Assisted at least 10 graduate students and faculty working towards their PhD with statistical analysis for their dissertation.
• Work on a team to construct an ODS (Operational Data Store)

• Report to internal and external agencies on the multiple characteristics of enrollment, faculty, and type of college
• Model and forecast enrollment patterns as well as alumni trends
• Extract and maintain databases for analysis. Typically SQL reports were written by me to get the information
• Be a resource for the faculty on any statistical analysis that is needed
• Perform other ad-hoc queries about the effectiveness of policies and accreditation efforts
• Provide EXCEL, SPSS, and SQL training to faculty and staff

Ms, Apllied Mathematics And Statistics

Ba, Mathematics