• Develops marketing strategy across paid search, product listing ads, video, and mobile app campaigns in line with company objectives.• Manages day to day performance of paid search, product listing ads, video marketing, and mobile app campaigns• Manages Paid Search Specialists and Paid Social Marketing Specialists on account management across Finish Line and JD Sports search accounts• Product Listing Ads campaign management includes overseeing Finish Line marketing efforts on Google, Bing and other vendors including feed providers• Video programs include Finish Line paid video marketing across Youtube as well as assisting with publication video buys.• Accountable for seasonal strategy development, hitting performance goals, optimizing campaigns and managing channel budgets• Overall responsibility for brand management and corporate identity across search, shopping, video and app campaigns• Utilize data and customer insights to expand market share and pursue aggressive revenue and ROAS targets• Maintain daily and weekly reports, understand the key drivers of performance across all channels, and proactively adjust bids and campaign settings to hit goals• Build strong professional relationships with our vendor partners and research potential partnerships in the digital marketing industry• Identify industry trends and insights, and optimize spend and performance based on the insights• Plan, execute and measure experiments and conversion tests in paid search, display and product listing ads• Express strong analytical skills and data driven thinking• Expertly leverage third-party marketing platforms and partnerships including Branch.io, DoubleClick Search, Google and others to profitably drive new and high-value customers

• Collaborate with colleagues across channels to execute marketing campaigns, often targeting specific customer segments and merchandise divisions as well as driving strategic brand campaigns such as brand video support on YouTube• Manages day to day performance of paid search, product listing ads, display programs• Manages direct report Paid Search Specialist on Paid Search account management• Product Listing Ads campaign management includes overseeing Finish Line marketing efforts on Google, Bing and other vendors including feed providers• Display programs include Finish Line retargeting and acquisition efforts as well as potential display media buys• Accountable for hitting performance goals, optimizing campaigns and managing channel budgets• Maintain daily and weekly reports, understand the key drivers of performance across all channels, and proactively adjust bids and campaign settings to hit goals• Build strong professional relationships with our vendor partners and research potential partnerships in the digital marketing industry• Identify industry trends and insights, and optimize spend and performance based on the insights• Plan, execute and measure experiments and conversion tests in paid search, display and product listing ads• Express strong analytical skills and data driven thinking• Expertly leverage third-party marketing platforms and partnerships including Criteo, DoubleClick Search, Google and others to profitably drive new and high-value customers• Help project manage internal developer teams and marketing vendors on efforts that require a high level of technical implementation• Present key learnings from marketing efforts with larger organization• Develop support plans with cross-functional teams on upcoming projects, new product launches and key initiatives related to eCommerce Marketing• Additional duties and projects as required

• Manages day to day performance of product listing ads and display programs• Product Listing Ads campaign management includes overseeing Finish Line marketing efforts on Google, Bing and other vendors including feed providers• Display programs include Finish Line retargeting efforts and display media buys with online publishers• Accountable for hitting performance goals, optimizing campaigns and managing channel budgets• Maintain daily and weekly reports, understand the key drivers of performance, and proactively adjust bids and campaign settings to hit goals• Build strong professional relationships with our vendor partners and online media publishers• Identify industry trends and insights, and optimize spend and performance based on the insights• Plan, execute and measure experiments and conversion tests in display retargeting and product listing ads• Express strong analytical skills and data driven thinking• Expertly leverage third-party marketing platforms and partnerships including Channel Intelligence, Criteo, DoubleClick Search, Google and others to profitably drive new and high-value customers• Research possible new partnerships with innovative vendors in the product listing ads and digital display industry• Collaborate with colleagues from merchandising, brand marketing and creative teams to execute marketing campaigns, often targeting specific customer segments and merchandise divisions• Help project manage internal developer teams and marketing vendors on marketing effort that require a high level of technical implementation• Present key learnings from marketing efforts with larger organization• Develop support plans with cross-functional teams on upcoming projects, new product launches and key initiatives related to eCommerce Marketing

-Aided in overarching strategy and tactics of Paid Media channel, including Paid Search, Retargeting, Acquisition, and Programmatic Display, Product Listing Ads, and Shopping Comparison.-Trained new hire on Paid Search tactics, business objectives, processes, and internal teams.-Managed Coop campaigns with brand teams to purchase media across premium publishers, support product in paid channels, and report back to brands on campaign results. Worked with design and merchandising teams to execute campaigns within budgets of $75k-$300k.-Maintained relationships with vendors, including Google, Bing, Yahoo, Criteo, DoubleClick Search and various media publishers; as well as vetting and testing new vendors to find growth opportunities in accordance with business objectives.-Aided in Affiliate Marketing tactics when necessary.

-Managed PPC campaigns across multiple verticals while meeting or exceeding strict ROAS goals with budgets of $10MM+-Responsible for Paid Search tactics across multiple engine accounts including Google, Bing, and Yahoo-Reported daily to determine effectiveness of bid strategies and updated bids and keywords accordingly-Worked with brand team to find new opportunities and initiatives. Performed keyword research and wrote ad copy to support these initiatives. Generated new campaigns and ad groups when necessary to support business objectives.

-Managed PPC campaigns using Google Adwords to effectively double conversions while reducing total spend-Coordinated LinkedIn promotion campaign across entire company to gain sales leads and conversions at no cost-Regularly monitored multiple websites with Google Analytics and communicated SEO improvements to product teams. Worked with Web team to implement these changes, improving rankings and traffic to sites-Implemented Python code to gain access to top ranking keywords. Used previously unkown keywords in paid search campaigns to increase conversions and traffic to site.-Used web crawler service to search landing pages for coding errors. Communicated errors to product teams and improved current processes and best practices for designing landing pages-Performed keyword research that guided content creation and SEO practices-Wrote ad copy and used A/B tests to find call-to-action with highest conversion rates

-Place all Conversion and MAC orders for nation-wide customers accurately and timely, in order to meet goals set by department manager-Work closely with all internal departments to ensure correct service and billing for the companies many customers-Communicate with phone companies and customers to solve billing and service issues-Requires strong organizational skills, excellent oral and written communication skills, and excellent attention to detail

-Successfully grew customer prospect database from 10,000 to 70,000-Increased Social Media presence and engagement using marketing automation software-Supported email marketing campaigns using marketing automation software-Developed, implemented, and reported results of marketing research surveys-Coordinated tradeshow opportunities and logistics, including payment, deliverables, lodgings, and email marketing to attendees.-Worked closely with Marketing Communications Manager and CMO to develop targeted campaigns that converted leads to customers-Supported all aspects of complete marketing campaigns across multiple product lines