Lead the marketing, public relations and partnership programs supporting Oklahoma City Zoo and Botanical Garden's mission to be the region's premiere destination for connecting people with the world's vanishing wildlife and wild places. Celebrating its 117th year, the Zoo is the state's most popular family destination.

Provide consulting and project management for clients and agencies, specializing in brand development, product launches, consumer promotions and partnerships.

Led team of seven in strategic efforts driving TV ratings, online traffic, cable subscriptions and purchase of consumer products for the kids and family cable network, a joint venture between Discovery Communications and Hasbro• Hub Network (now Discovery Family Channel) was the fastest growing kids cable network, available in over 73 million U.S. HH (+20% since ’10) becoming #1 kids network in co-viewing among kids 2-11 and women 18-49. • Led network’s multi-platform media planning and engagement strategy helping to consistently reach gross revenue targets of more than $100 million annually. • Produced quarterly sales presentations, videos, e-mails and regional events for advertisers, yielding 78 new advertisers and +$30 million in revenue in first year• Maximized media campaigns, partnerships and social media to deliver ratings and digital KPIs, as well as purchase of toys, games and licensed products • Spearheaded cross-functional teams including creative, PR, programming and digital/social to support priority brands My Little Pony: Friendship is Magic, Littlest Pet Shop, Transformers Prime and R.L. Stine’s The Haunting Hour • Managed all external agencies to produce break-through campaigns, sponsor integrations, national tours, consumer sweepstakes, trade shows and fan events

• Drove company’s efforts to grow viewership and extend engagement on all platforms• Directed efforts for network’s long-form original programs including When Weather Changed History and Storm Stories, generating network ratings records• Partnered with programming, digital, PR and licensing teams to execute events generating record ratings, engagement and revenues. • Collaborated with sales, research and PR teams to refine the brand’s unique value proposition and consumer segmentation, to be reflected in ad sales strategy and materials

Relaunched the cable network resulting in record high ratings, subscribers and ad revenues • From June ‘05 to July ‘07, BBC AMERICA’s subscriber base increased from 42 million to 54 million U.S. homes, prime-time delivery among 25-54 year-old audience grew 20% in Q2 ’07 vs. Q2 ‘06, and average prime time viewer age decreased from 56 to 52• Worked closely with internal departments and external media and creative agencies to develop and implement compelling on-air/off-channel campaigns reflecting network’s new positioning and branding elements• Launched original series and franchises including Footballers Wives, The State Within, BBC WORLD NEWS and Robin Hood. The series premiere of Robin Hood in March ‘07 set new network ratings and delivery records in all key demos• Developed sales presentations and co-branded promotions including the network’s first affiliate promotion, first VOD sweepstakes and first national tour, a 15-market music event generating network awareness and subscriptions

Responsible for marketing efforts supporting brand, viewership and purchase of Cartoon Network’s kid, tween, teen and adult-targeted programs• Managed consumer team of four and budgets to build awareness and viewing loyalty • Launched Adult Swim in Sept ‘01, which became the #1 rated late-night block among P12-24, P18-24, M18-34 in all ad-supported cable TV. In ’05 reached 51% brand awareness in target demo P18-34, surpassing revenue goals four years in a row • Established the Adult Swim College Rep program, a team of 60 students on 30 of the largest campuses in the U.S., trained to promote the brand and programs with original and creative grass-roots events and marketing promotions• Managed marketing efforts for Toonami, network’s block of action animation, at the time the #1 cable destination for Teens 12-17, beating MTV for the same time period• Managed online e-commerce strategy for CartoonNetwork.com, one of the top kids websites in the world at the time, increasing sales, visitors & profitability

• Managed 125 products generating $20M gross annual sales in 1999 (+30% over ’98) with Chupa Chups, Melody Pops, Fantasy Ball brands for U.S. subsidiary of world’s largest producer of lollipops• Developed licensed product to increase base sales of core product line. Properties like Pink Panther, Spice Girls and Buffy the Vampire Slayer, resulted in more than $9M in sales• Led Chupa Chups brand’s repositioning in U.S. from unknown commodity to premium confection requiring new package redesign, distribution, price structure, and advertising.• Awarded guerrilla marketer of the year by BRANDWEEK• Pioneered new sales channels for Pop Rocks, Chupa Chups, Crazy Dips and SMINT brands, including gourmet/gift markets, toy, national retail accounts and dental suppliers