YOUTUBE & VIDEO MARKETING STRATEGY & TACTICS:I understand why YouTube should be a key part of your corporate social media strategy & video should be one of your top content marketing tactics.I can take you through all the steps to define & implement successful content strategies on YouTube. This includes how to create successful videos, devise an overall channel strategy, promote your videos through both paid & non-paid avenues on YouTube, and how to measure your results & adjust your strategy accordingly.STRATEGY: Before making corporate videos, create a content plan to ensure that your content both meets your brand’s goals & engages your intended audience.CONTENT: Compelling videos can bring in new viewers, introduce them to the rest of your content, & build a loyal fan base.PROGRAMMING: Map out your overall channel strategy.OPTIMIZATION: A successful optimization strategy will help you take full benefit of the platform’s functionalities & avoid execution mistakes.ADVERTISING: The key to success on YouTube is not only to produce relevant videos, but also to make sure your target audience sees them.SOCIAL: People are drawn to online video & web series since they can interact with the creators in ways that they can’t on television.MEASUREMENT: Metrics are key, both for defining success & optimizing towards it.President & co-founder of SEO-PR, an award-winning content marketing agency, author of YouTube and Video Marketing: An Hour a Day, Contributor to The Art of SEO, Strategic Digital Marketing, Enchantment, and Complete B2B Online Marketing, Executive Education Instructor at Rutgers Business School, Content Marketing Faculty at Market Motive, Editor of The Knowledge Transfer Blog, Contributor to ReelSEO, ClickZ & The SEM Post, Senior Fellow at The Society for New Communications Research & Frequent Conference Speaker, One of 25 successful online marketing gurus in M. Miller's Online Marketing Heroes. CONTACT: Consultation@SEO-PR.COM