Leading the charge to plant the brand flag for The HUB in Texas!

• Create and oversees all aspects of marketing for the organization including establishing first organizational marketing strategy for brand launch and ongoing growth• Design and program marketing templates for email, social media and print programs• Plan and implement go-to-market strategy for CPG spirits brands• Launched community engagement/PR program to grow internal marketing lists/channels• Implement and oversee on-site tour programs

• Oversees digital and traditional marketing, social media and customer retention/loyalty for all nine Flix Brewhouse locations nationwide• Leads internal marketing team of four individuals in creation of all brand assets including custom video production, photography, graphic design and social media• Implemented customer segmentation and targeting programs to more closely match consumer preferences to niche films to drive higher conversion revenue• Leads the strategy and design of the company's first loyalty program and all associated marketing initiatives• Builds and executes plans for new theater openings across the nation to drive new customer trial through awareness and affinity campaigns• Leads media buying with agency partners including: budgeting, strategies and analytics on traditional and digital platforms• Reviews SEO, SEM and Google Analytics to better optimize online ad spend, build better sales funnels for web traffic, reduce cart abandonment, and increase conversions• Oversees all gift card programs and promotions

• Lead marketing team of four in all marketing projects: online, in-store and experiential• Created and maintained marketing schedule and creative calendar• Managed internal marketing campaigns, approval of all design and promotional work• Created and maintained all social media campaigns• Created brand guidelines and educated team regarding brand positioning and messaging• Served as liaison in $200,000 new eCommerce website development and CRM integration project

Manage special projects for marketing & business development team including:• Developing new product lines• Coordinating multimedia productions (for web use and full broadcast quality)• Creation and implementation of marketing programs, messaging and offers based on market trends• Assist as consultant in website planning, project management, and staff training for large web projects.

• Up-sell, cross-sell and resell clients based upon their needs• Effectively manage multiple projects across a growing account base• Consult clients on good website management practices• Perform basic front-line technical support and accounting operations• Identify client issues, complaints or possible points of contention, and educate the client as needed • Move accounts through web production process, from initial development to go live.• Trained and managed staff of 10 Client Relations Managers on sales and product offerings.