With over decades of experience in the retail media industry, I am a passionate and driven Director at Media Planet, one of Australia's largest retail media sales organisations. My core competencies include marketing communications, new business development, and online marketing, which I use to create effective and innovative strategies and solutions for our clients and partners. I am motivated by the challenge of delivering real bottom line results in a dynamic and competitive market, and I value the collaboration and diversity of our team and culture.As a director at Media Planet, I oversee and manage a national media network that consists of multiple touchpoints, such as retail, transit, airports, and bespoke media opportunities. I leverage my extensive knowledge and expertise in the retail media space and the commercial realities that face advertisers and their agencies to design and execute campaigns that engage and influence consumers. I also work with our experiential channel to create immersive and interactive brand experiences that connect with our audience. Some of the skills that I have developed and applied in this role are media planning and buying, digital marketing, data analysis, and client relationship management.