Greg Jorgensen

Greg Jorgensen Email and Phone Number

Business Advisor and Technology Brand Strategist for early-to-later stage startup companies @ TONE
Portland, OR, US
Greg Jorgensen's Location
Portland, Oregon Metropolitan Area, United States, United States
Greg Jorgensen's Contact Details
About Greg Jorgensen

Global executive with a reputation for building, revitalizing and transforming a wide variety of international and domestic brands, Greg has applied his extensive knowledge of strategic and product marketing, sales enablement, demand generation, business development, operations and customer analytics for global companies including MOTEX/Interfocus Technologies, Verisign, Macrovision, McAfee, IBM, Oracle, Cisco and various technology startups.Key achievements for multinational corporations include: brand creation and transformation; reposition product strategy pre/post divestiture/acquisition; expand visibility of products/solutions/services; accelerate sales into new enterprise, SMB or consumer markets, channels, verticals, international venues; restructure marketing operations, customer analytics and budgets; revitalize company direction and marketing organization on a worldwide scope.

Greg Jorgensen's Current Company Details
TONE

Tone

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Business Advisor and Technology Brand Strategist for early-to-later stage startup companies
Portland, OR, US
Greg Jorgensen Work Experience Details
  • Tone
    Business Advisor And Technology Brand Strategist For Early-To-Later Stage Startup Companies
    Tone
    Portland, Or, Us
  • Tone
    Cmo/Technology Brand Strategist/Business Advisor For Early-To-Later Stage Startup Companies
    Tone Jan 2009 - Present
    Las Vegas, Nv, Us
    * TONE (www.thetoneknows.com) patented Audio-Activated QR technology that connects consumer preferences with products/promotions by utilizing inaudible tones that deliver personalized content across multiple marketing channels, mobile devices and platforms—anytime, anywhere within the customer’s branded app.(2013 - present)* New Wave Workspace (www.newwaveworkspace.com) Advanced productivity applications for room and hot desk management; enhanced visitor registration systems to secure office buildings; eLearning to develop employment skills (2018 - 2023)* WorkSimple—Social Performance Management SaaS Platform for businesses, teams and individuals (2009 - 2013)* AnchorFree—Encrypted VPN for consumers and businesses using public WiFi networks (2010 - 2012)
  • Technology Association Of Oregon
    Executive In Residence
    Technology Association Of Oregon May 2019 - Sep 2023
    Portland, Oregon, Us
    Distinguished group of core executives who are advisors/mentors to 500+ member companies and individuals.• Focused initiatives include communities built around leadership development; smart cities; cybersecurity; sales/marketing; tech startups; diversity/inclusion; advocacy; digital health; talent and culture.
  • Stanford University, School Of Engineering, Technology Entrepreneurship Program And Venture Lab
    Mentor And Advisor
    Stanford University, School Of Engineering, Technology Entrepreneurship Program And Venture Lab Jan 2012 - Sep 2023
    Stanford, Ca, Us
    • Team mentor for undergraduates who create a business from scratch—idea, research, business plan; operations model; sales strategy; development of product/service; in-market testing; monetization framework; customer connection; user experience. • Venture Lab/NovoED takes this concept to a global level online with over 45,000+ participants developing international technology startups. Advise early stage teams with a primary product focus on consumer facing applications and web technologies.• Product categories have included consumer mobile applications; cloud computing/storage/encryption; data analytics; Internet of Things (IoT) crowdsourcing exchange; online trade/barter marketplace; social networking/talent acquisition platform; online/offline P2P education community; 3-D printing technology for schools; health/wellness app for wearables.
  • Interfocus
    President
    Interfocus Jan 2016 - Mar 2017
    Costa Mesa, Ca, Us
    Endpoint Management and Insider Threat Security Software Solutions for SMB to Enterprises. U.S. subsidiary of MOTEX in Japan, part of Kyocera/KCCS Global Group of companies.• Led customer acquisition, partner development and strategic direction throughout the Americas.• Oversaw company operations including sales and delivery of Interfocus’ products plus Advanced Threat Prevention solutions, as well as drove profitable growth within new and existing client accounts.• Interfocus Technologies provides comprehensive solutions designed to meet the IT security and endpoint management needs of mid-size businesses struggling with increasing responsibility and limited resources. • Our three core focal areas converge to formulate Secure Productivity Management—Visibility, Control and Compliance—each gives you the ability and benefit to improve employee performance, simplify audit trails, efficiently allocate assets and stop threats from the inside.
  • Brand Culture Company, Llc
    Managing Director, Silicon Valley
    Brand Culture Company, Llc Jun 2013 - Jan 2016
    Los Angeles, California, Us
    Partnered with BrandCulture to offer a CMO in Residence program.
  • Jorgensen Brand Group
    Principal
    Jorgensen Brand Group Jun 2011 - Jan 2016
    Restarted JBG Strategic Marketing Consultancy after completing Verisign’s business transition to east coast. • Clients include private equity/investment firms and later stage technology startups. • Projects have involved exploring new market opportunities in Internet infrastructure, cloud computing/storage/encryption and security management; competitive landscape analysis; transforming a B2C company business model into B2B enterprise; diversification of digital/mobile platforms and social media marketing applications into different vertical industries.
  • Verisign
    Senior Vice President, Marketing
    Verisign Jun 2009 - Jun 2011
    Reston, Virginia (Va), Us
    Spent first nine months in consultative role as Chief Marketing Officer in Residence to drive change toward creating a holistic view of marketing worldwide---strategy; brand; process; people; budget analysis; business unit product integration with corporate; company positioning, digital/social messaging and communication. Managed global marketing team and consultants of 130+ with budgets ranging from $20M to $57M.
  • Jorgensen Brand Group
    Principal
    Jorgensen Brand Group Jul 2007 - May 2010
    Chief Marketing Officer and Brand Strategist in Residence; strategic development; competitive analysis to determine market opportunities; product marketing; direct marketing—advertising, web, digital, lead generation, social, sales promotion; organizational design and implementation; expansion of brand visibility; product launches into new channels; solution sales training.
  • Embarcadero Technologies
    Vice President, Marketing
    Embarcadero Technologies Jun 2008 - Dec 2008
    Austin, Texas, Us
    Recruited to head up worldwide marketing integration of CodeGear acquisition from Borland, working closely with private equity firm Thoma Cressey Bravo throughout transition. Relaunched joint product portfolio of 20+ database/coding tools; developed new marketing strategy/GTM initiatives that elevated demand generation/leads for ecommerce sales/inside sales teams; strengthened sales enablement programs across all products.
  • Macrovision Corporation
    Executive Vice President And Chief Marketing Officer
    Macrovision Corporation Nov 2005 - Jun 2007
    Led all worldwide product/solutions marketing, demand generation, brand strategy/positioning, market intelligence, industry analyst relations, data analytics, web design/deployment/ecommerce, sales enablement, channel, partners/alliances, geo/field marketing and corporate communications. Team of 50+ and approximate $15M budget.
  • Mcafee, Inc. (Formerly Network Associates)
    Senior Vice President, Worldwide Marketing
    Mcafee, Inc. (Formerly Network Associates) Sep 2002 - Sep 2004
    San Jose, California, Us
    Managed worldwide team of 160+ in five major geographic regions (NA; EMEA; LTAM; APAC; Japan) including product marketing; geo/field marketing; global marketing services (market intelligence/competitive analysis, worldwide web strategy and deployment, global creative/branding, analytics); corporate communications (analyst relations/public relations); channel marketing; partner/alliance marketing; consumer marketing (retail and online subscriber sales/promotions); services (Prime Support, McAfee Research, McAfee Expert Services/Consulting). Global budget approximately $150M.
  • Ibm Software Group/Crossworlds Software
    Vice President, Worldwide Marketing
    Ibm Software Group/Crossworlds Software Dec 2000 - Jul 2002
    Armonk, New York, Ny, Us
    Business Integration Software Company acquired by IBM in January 2002. Managed global team of 25+ and budget of $2.5M responsible for worldwide rebranding and relaunch of CrossWorlds Software -- included product marketing (pricing; product strategy/positioning/messaging; exchange—information repository for partners and customers); direct marketing (lead gen./lead maturation, events, trade shows, seminars, webinars, web site); partners/alliances; corporate communications (advertising, public relations, industry analyst relations, investor relations, internal); telesales/sales development (inside sales team 12+).
  • Oracle Corporation
    Vice President, Worldwide Brand Marketing
    Oracle Corporation Apr 1999 - Dec 2000
    Austin, Texas, Us
    Spearheaded new strategic direction and global positioning for the company worldwide. Managed group of 55+ leading global advertising, creative, interactive design and animation, lead generation and lead management, direct marketing, and e-marketing initiatives across more than 36 countries, 15 languages and 21 vertical markets including corporate brand and product communications. Annual budget approximately $100M.
  • 10+ Agencies Over A 19-Year Span From 1980-1999
    Marketing And Advertising Experience
    10+ Agencies Over A 19-Year Span From 1980-1999 Sep 1980 - Apr 1999
    Leadership positions at global marketing and advertising agencies in New York, Los Angeles and San Francisco. From Associate Director of Market Research to Vice President, Director of Account Management with primary focus on three areas of expertise across B2B and B2C clients:Account Management/Services/Operations:Managed global billings from $10M to over $400M+ and directed teams from 5 to 60+ worldwide• Responsible for agency operations---development, implementation and guidance of all daily processes/procedures/finances and how those affected the overall deliverables to each client.Market Research/Customer Insights:Designed and launched market research for new product development; customer satisfaction; creative testing; promotional ideation; user simulations; competitive analysis; usage and buying patterns.• Team leader responsible for the U.S. introduction of cellular mobile phone technology in Chicago, Atlanta and Los Angeles.Corporate Development/New Business:Acquired new accounts and expanded revenue from existing clients, specifically: software/hardware; quick service restaurants; luxury goods; airlines; financial institutions/ banks; mailing/dictation systems; hotels/casinos; public transportation/mass transit; tourist attractions; energy/utilities.• Instrumental in doubling a worldwide construction and mining equipment manufacturer business with joint venture partners and M&A activity.Account categories included consumer package goods; telecommunications; technology (storage products; semiconductors; network infrastructure; software); chemicals and plastics; heavy equipment/construction/mining; hotels/casinos; tourism; airlines; mass transit/transportation; consumer luxury goods; beverages; office products; aerospace; commercial leasing; automotive/aftermarket; restaurants; financial services/banks; public utilities/energy.

Greg Jorgensen Skills

Product Marketing Strategy Start Ups Lead Generation Marketing Strategy Product Management Direct Marketing Strategic Partnerships Enterprise Software Integrated Marketing Demand Generation E Commerce Competitive Analysis Advertising Multi Channel Marketing Marketing Saas Go To Market Strategy Business Strategy Analytics Marketing Communications Strategic Planning Leadership B2b Cloud Computing Brand Management Corporate Communications Corporate Branding Market Research Product Launch Online Marketing Sales Enablement Brand Development Executive Management Solution Selling Business Planning Marketing Management Social Media Messaging Digital Media Positioning Market Intelligence Operations Management Corporate Development Budgets Customer Analysis Start Up Ventures Budgeting Event Planning B2c

Greg Jorgensen Education Details

  • Usc Annenberg School For Communication And Journalism
    Usc Annenberg School For Communication And Journalism
    Communication Management And Telecommunications
  • University Of Southern California
    University Of Southern California
    Psychology

Frequently Asked Questions about Greg Jorgensen

What company does Greg Jorgensen work for?

Greg Jorgensen works for Tone

What is Greg Jorgensen's role at the current company?

Greg Jorgensen's current role is Business Advisor and Technology Brand Strategist for early-to-later stage startup companies.

What is Greg Jorgensen's email address?

Greg Jorgensen's email address is ga****@****att.net

What is Greg Jorgensen's direct phone number?

Greg Jorgensen's direct phone number is +140850*****

What schools did Greg Jorgensen attend?

Greg Jorgensen attended Usc Annenberg School For Communication And Journalism, University Of Southern California.

What skills is Greg Jorgensen known for?

Greg Jorgensen has skills like Product Marketing, Strategy, Start Ups, Lead Generation, Marketing Strategy, Product Management, Direct Marketing, Strategic Partnerships, Enterprise Software, Integrated Marketing, Demand Generation, E Commerce.

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