Greg Kearns Email & Phone Number

Irving, Tx, Us

• Leading Agile teams in innovation battles for Baby and Child Care innovation projects to build a more robust pipeline in diapers and wipes• Building Agile capabilities within the corporate strategy team and the broader organization through regular team training, facilitator trainings, consultation sessions and maintenance of the Agile Academy Hub• Working with the International Personal Care team to align and collaborate across sectors on the implementation of the new Kimberly-Clark structure and ways of working• Collaborated with members of the Executive Leadership team and their staff on setting aligned objectives to meet Kimberly-Clark strategic goals in the near and long-term• Worked with a cross functional global team to develop and implement programs and initiatives to build the current and future culture of Kimberly-Clark including training, rewards and employee communications• Partnered with team members and data scientists to develop models for potential options to enhance brand teams’ view of the impact our innovation releases have on market share• Certified in Prosci Change Management, Scrum Registered Product Owner and Registered Scrum Master

Irving, Tx, Us

• Delivered global strategic direction and partner evaluation across markets for Buy Now media, pushing for increased market adoption and enhanced data output linking ads closer to sales• Developed Caregiver ecosystem for the Depend brand, taking the digital product from ideation to execution and creating first-of-a-kind experiences for consumers utilizing progressive web apps and voice assistants• Core team member in the development of multiple digital innovation projects utilizing the design thinking process and agile ways of working within a product team structure• Work with global and local market teams on strategic planning and program development to facilitate more seamless and successful scaling of successful digital products and utilities including Pollen Pal and Kira• Worked with DTS and Global creative teams to map out global content storage and search needs• Building capabilities in local market in ecommerce and direct to consumer opportunities, working with partners to identify pilot opportunities to increase competency in these areas• In partnership with DTS, developed global best practices around first party data sign-ups and data privacy• Completed Design Thinking Masters Training• Facilitator for Kimberly-Clark Inclusion and Diversity training sessions

Irving, Tx, Us

Responsible for strategic planning and execution for Shopper Marketing programs across all brands for Walgreens, CVS and Rite Aid Work directly with the sales force and team leaders to determine how to best use shopper marketing to enable my teams to meet the larger objectives of the Customer Development organization Lead cross-functional team developing measurement standards across the Shopper Marketing organization to maximize the efficiency and effectiveness of tactics to directly drive sales Collaborate with customers to close gaps in current ecommerce execution and develop strategies to enable them to continue competing in the shifting retail environment Executed a joint program with Huggies and the National Diaper Bank Network to donate over 2 million diapers to families in need while achieving 1.7 points of share growth, a 42% lift over regular promoted sales and over $500,000 in incremental support from the customer Developed a targeted program supporting Viva Towels at Walgreens which took the base business from a 19% decline to achieving 40% growth, while growing share within the category Participating in cross-functional working team to develop channel strategies for small format to ensure these customers are considered further upstream in the brand teams' long-term planning

New York, Ny, Us

• Lead a team overseeing all aspects of Shopper Marketing strategy, execution and measurement for the Kimberly-Clark account covering CVS, BJs, Babies R’ Us and Rite Aid• Develop strategic programs in the Adult Care, Paper and Baby and Child Care categories positioning Kimberly-Clark as a thought leader among retailers, leading to unique merchandising opportunities• Work with client partners across disciplines including Sales, Channel Management, Shopper Insights, ecommerce and brand marketing • Manage budget and strategy across all projects including agency staffing plans for large scale programs which fall outside of the agency’s agreed scope of work• Collaborate with CVS digital, ecommerce, merchandising and ExtraCare teams on development of a new digital experience creating an engaging interactive site which positions CVS as the go to place for incontinence information• Developed comprehensive communication plan with varying offers to increase purchase frequency across shoppers of differing levels of loyalty utilizing the CVS ExtraCare CRM portal• Coordinate with partners on scale programs within the Kimberly Clark portfolio as well as with other manufacturers such as Johnson and Johnson, Abbott, Reckitt-Benckiser and Mondelez • Participated in client and agency joint team to give better insight to the use of shopper marketing dollars for retailer specific programs and how the process and use of those funds can be streamlined• Received 2013 Kimberly-Clark Shopper Marketing Innovator award and 2014 Trailblazer award

New York, Ny, Us

Boston, Ma, Us

• Directed clients in the process of identifying and selecting agencies to fulfill their marketing and advertising needs in traditional advertising, digital advertising, direct response, website development, media, PR, branding, experiential, youth marketing and business to business advertising• Developed detailed selection criteria to serve as a basis for the review process by coordinating with clients to determine their goals and needs for a new agency• Conducted reviews for clients including Capital One, Weight Watchers, Genworth Financial, Staples, Lahey Clinic, TJX Companies, Food Lion, Ninety-nine Restaurants, and Bertucci’s• Contacted potential agencies and vetted them against the client’s selection criteria to determine if agencies meet the necessary criteria and are interested in pursuing the business opportunity• Monitored the most recent news and market trends in the advertising and marketing industry as well as keeping in constant contact with agencies to stay current on their work• Developed schedules for each review taking into account the necessary steps of the review, client’s availability and desired completion date

Boston, Massachusetts, Us

• Worked with clients including Dell, John Hancock, US Trust, Bank of America and Merrill Lynch• Managed integrated advertising campaign for John Hancock including print, trade advertising, television, banner ads, microsite and mobile• Developed a comprehensive direct mail and email communications strategy for the Merrill Lynch Financial Advisory Center covering acquisition and retention needs• Collaborated with partner agencies to ensure seamless integration of multiple agencies’ work for the Merrill Lynch “help2retire” campaign across digital marketing, PR, POS, experiential and media• Analyzed competitive messaging for Bank of America Merrill Lynch, tracking advertising communications from financial institutions throughout the financial crisis • Completed social media competitive audit for Bank of America and presented insights to key clients• Tracked financial solutions market trends, specifically for the retirement space, gleaning insights which were sent out in a weekly report to clients and agency partners• Oversaw development of ads for the Forbes Intelligent Investing iPad app, downloaded over 500,000 times• Supervised work and managed the workflow of the team interns and co-op students• Coordinated all of the client billing for the John Hancock account• Assisted in positioning and strategy work for the merger of Bank of America and Merrill Lynch, the Merrill Lynch “help2retire” campaign, the Merrill Edge brand launch and John Hancock Funds launch

Boston, Massachusetts, Us

• Acted as the point person for multiple efforts with responsibilities including writing creative briefs, kick-off meetings and providing strategic direction and feedback on creative executions• Managed metrics tracking and optimization for Dell Public direct mail campaign• Coordinated client billings for Dell and Bank of America

St. Louis, Mo, Us

• Visited over 15 different markets and made countless consumer connections through product sampling and promotional interaction• Led process improvement team to restructure Special Event Team conference call• Completed Anheuser-Busch web based training and BUSCH selling skills training course• Compiled all event results and feedback into PowerPoint event recaps

Masters, Business Administration And Management, General

Bachelor Of Arts (Ba), Business Administration And Management, General