General Manager-Smb Business, Chief Marketing Officer ►Transparent Leadership To Drive Growth
Receivables Exchange
Greater New York City Area
Funded by Redpoint Ventures and Bain Capital Ventures, The Receivables Exchange was a technology startup that created an online marketplace for the sale of accounts receivables. Through the TRE platform, small and mid-sized businesses, as well as large corporations, can sell their receivables to qualified institutional investors in an online, competitive auction environment.The Board of Directors and CEO recruited me to manage our SMB business segment and have direct management of… Show more Funded by Redpoint Ventures and Bain Capital Ventures, The Receivables Exchange was a technology startup that created an online marketplace for the sale of accounts receivables. Through the TRE platform, small and mid-sized businesses, as well as large corporations, can sell their receivables to qualified institutional investors in an online, competitive auction environment.The Board of Directors and CEO recruited me to manage our SMB business segment and have direct management of Marketing and Sales. My objectives were to:• Scale our SMB business to drive growth.• Create a suite of online, direct marketing and social media programs for lead sourcing.• Establish an inside sales function.• Develop transparency.I re-positioned the business to align with the commercial finance and factoring space and analyzed the market to identify target industries and business profiles for customer acquisition. We aligned the sales and marketing teams to generate and convert leads to customers, with a focus on conversion ratios, contributed value and cost of acquisition. Our data driven approach provided the transparency that management and the board needed to make wise business decisions. When the company was going through a leadership transition, the Board selected me to head the Operating Committee that managed the company.Other Key Accomplishments:• Increased the number of monthly new customer acquisitions 8x.• Doubled online auction volume over 12 months. Show less