Led and managed the account team driving strategic solutions for agencies roster of clients coupled with an active role in agency growth/new business development and SLT steering member. Clients included; Acoustic, athenahealth, Bain & Company, Beth Israel Deaconess Medical Center, Carbonite, CSL/Seqirus, Eisai, Go Rving, HP Hood, MassMutual, McKesson, Mimecast, Takeda, L&W, PTC, Terminix and more.

Co-founded strategic marketing firm focused on connecting the brand, customer, and sales experiences for B2B clients through a needs-based approach informed by gap identification, alignment, and prioritization. We partnered with clients to identify the strategic and tactical needs of those experiences by aligning marketing and sales efforts to fuel efficient results. - Primary strategic partner for AmerisourceBergen’s Sales Operations and Sales Enablement Teams- Management and oversight of strategic and executional efforts including Business Insight Engine, sales tools and assets yielding an 90% approval rating by the sales teams

Clients: AmerisourceBergen, Aramark, MFS Investment Management, Fidelity (FREC) /Centercore, Staples, New England Sports Museum, DST Systems, New Business DevelopmentRelationship lead for suite of clients, providing strategic direction, thought leadership and overall guidance for; business and brand strategy, offline and digital marketing efforts and sales enablement strategies.- Led ground level efforts for AmerisourceBergen’s Sales Enablement Strategic Launch Plan through creation of Business Insight Engine and other tactics in support of the CEB Challenger Sales Model- Directed and managed creation of brand positioning for entry into data center market for Fidelity Real Estate Company- Led pitch team and oversaw development of first digitally anchored campaign for CPG client Staples Breakroom Solutions resulting in an 11% lift in awareness- Responsible for team building and recruitment, career management and mentorship of 4 FTE’s, task prioritization and delegation, problem solving and rapid decision making in a constantly evolving environment

Clients: Maui Jim, Nuance, Iron Mountain, Tyson Foods, Huntington Bank, Guardian Life

Clients: athenahealth Inc., MassChallengeServed as relationship lead for key clients, driving strategic direction and overall day-to-day account management.- Developed online engagement strategy and sales cycle support for product offering driving results through multi-stream email lead-nurture program and digital content and distribution to key target segments- P&L accountability including securing incremental revenue increase of 30% during first three months in position

Clients: Reebok Global, Philips Global, D&B, Kohler, CBS Radio, Wachovia / Wells Fargo, SkillsoftRelationship lead that oversaw strategy, management, and execution of digital marketing efforts across multiple accounts, P&L of agency and client budgets, and supervised a team of 5.- Directed Carat Fusion team as part of Isobar global agency network to deliver global redesign of Reebok.como Consolidated over 20 disparate websites to one seamless integrated brand & eComm platform with a CMS, personalization & site analytics, rolled out across 36 countries in 19 languages- Managed Philips’ Consumer Electronics first all-digital brand campaign totaling $7.4M in spend - Led CRM based B2B accounts SkillSoft and D&B to provide digital strategy and thought leadershipo Managed lead management platform generating 60% of leads yielding a 40% lift in closed oppso Restructured team to bring forecasted billing overage down 60% in just over four months

Clients: TIAA-CREF, AARP, AARP FinancialManaged multi-channel marketing activity for TIAA-CREF 529 College Savings Plans representing 10 states with total billings of over $12MM – channels included DRTV, Direct Mail, Email, Online Advertising & Website. Developed CRM based marketing strategies & process designs for an automated Prospecting Engine, Inquirer/Non-Buyer Engine and geo-targeted Lead Generation Program.Implemented a more holistic online and offline Measurement & Performance Reporting capability. Led effort to redesign & re-architect the eCommerce capability for AARP.org and its partners including full assessment, site architecture & design templates along with implementation guidelines & recommendations.

Clients: NASCAR Racepoints, General Motors - CVMA, Voom HDTVLed team that won NASCAR RacePoints, an official sponsor coalition based consumer loyalty points program. Managed ground up brand launch from logo development to multi-channel marketing assets including Digital (Website, Display, SEM, Email), Advertising (TV, Print & Radio), Direct & PR work streams.

Clients: General Motors Corp, Fleet & Commercial - GMC and ChevroletManaged day-to-day business operations for $5MM account including senior level client relationship management, fiscal management, and agency scope of work planning/negotiation. Led and managed integrated product launch marketing initiatives; including web site development, print and digital advertising, consumer brochures, direct mail, and lead gen/re-contact programs

Clients: Jeep, Dodge - Managed direct response and collateral projects from strategy through execution with budgets ranging from $300,000 to $3.5MM