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@mccann.com
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Greg Lao is listed as EVP, Managing Director at Humancare, an IPG Health Company, based in White Plains, New York, United States. AeroLeads shows a work email signal at mccann.com, phone signal with area code 212, and a matched LinkedIn profile for Greg Lao.
Greg Lao previously worked as Executive Vice President, Managing Director at Mccann Health New York and EVP, Managing Director at Mccann Health New York. Greg Lao holds Ba, Psychology & Biology from Williams College.
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AeroLeads found 1 current-domain work email signal for Greg Lao. Compare company email patterns before reaching out.
Greg Lao is a EVP, Managing Director at Humancare, an IPG Health Company. He possess expertise in integrated marketing, advertising, marketing communications, marketing strategy, digital marketing and 16 more skills. He is proficient in Swiss German.
Listed skills include Integrated Marketing, Advertising, Marketing Communications, Marketing Strategy, and 17 others.
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United States
Leading Humancare, a unique integrated healthcare communications agency within the IPG Health network. At Humancare we keep human at the center of everything we do. Equally adept at DTC, HCP and OTC, we pride ourselves on delivering DTH - Direct To Human - communications that connect with individuals in meaningful, relatable and fundamentally human ways.
Greater New York City Area
Led Bristol-Myers Squibb Immuno-Oncology and Janssen Immunology engagements. Managed account teams (15+ individuals) delivering fully integrated communications including DTC, DTP, digital (websites, branded and unbranded acquisition ecosystems including social media) and CRM. Launched and managed multiple high profile DTC TV campaigns. Therapeutic.
Greater New York City Area
Managed consumer communications for Bristol-Myers Squibb Immuno-Oncology portfolio including OPDIVO® (nivolumab) and YERVOY® (ipilimumab). Lead consumer communication strategy and integrated communications development for all DTC and DTP activity across multiple rapidly launching indications.Created pioneering branded DTC TV commercial for a systemic.
Greater New York City Area
Managed DTC communications development for portfolio of pharmaceutical brands in the type 2 diabetes category. Engagements included US communications development for Bydureon, Farxiga and Onglyza. Won and managed global Exenatide assignment including worldwide launch of new injection device.
Greater New York City Area
Managed business development for large healthcare specialty division. Spearheaded efforts on multiple global consolidation pitches for Pfizer, Sanofi and Abbott. Coordinated network pitches with integrated teams across HCP, consumer, medical education and PR specialties.Won: Lyrica, Latuda, Toviaz
Greater New York City Area
ONGLYZA/Bristol-Myers Squibb & AstraZeneca (Type 2 Diabetes) - Developed differentiated consumer brand positioning and DTC launch campaign for DPP-4i entry including TV, Print, DTP and online initiatives. Won DTC National Best Launch Campaign (Silver) and Best Print 2010. SIMPONI/Centocor (Rheumatoid Arthritis) - Developed initial consumer launch.
Greater New York City Area
ABILIFY/Bristol-Myers Squibb & Otsuka (Bipolar Disorder, Depression) - Launched DTC TV for Abilify in bipolar disorder. Identified the class-defining positioning for the integrated launch of Abilify as adjunctive therapy for Major Depressive Disorder (Depression). Efforts over this time period propelled a 5th in class entry in the atypical anti-psychotics.
Successfully pitched and won the Jenny Craig business in 2004 Recommended and implemented Gold EFFIE Award winning Jenny Craig Kirstie Alley campaign which increased company value by over $500 million in two years (Harvard Business School case study of dramatic business turn around).Managed Roche Xenical Rx-to-OTC switch in weight loss category developing.
Responsible for agency positioning, PR and new business activity across North American network
Client and brand assignments included:Campbell's Soup- New Products (non Red & White)- Healthy Choice- Soup-at-HandPizza HutAssigned to business to help develop clear differentiated brand positioningLaunched the "Big New Yorker" - Pizza Hut's first entry into the traditional NY style pizza segment Campaign featured celebrity endorsers - Donald Trump, Spike.
Managed portfolio of Pfizer OTC brands including:Ben Gay (brand re-launch, George Brett celebrity campaign) UnisomCortizone 5/10 (brand acquisition and re-launch)Developed positioning and brand revitalization strategy that led to Pfizer acquisition of Cortizone from Thompson Medical
Greater New York City Area
Schering-PloughCoppertone Kids - developed new product concept and EFFIE award winning launch campaign in suncare cateoryCoppertone Water BabiesCorrectol - revitalized aging brandGyne Moistrin - launched line extension in women's healthGeneral Mills CerealsDeveloped EFFIE award winning launch campaign for Berry Berry Kix Launched Triples CerealManaged.
Castrol Motor OilSharp ElectronicsHertzShulton Old Spice Deodorant/AP
Participated in implementation and data analysis of watershed co-partnered study with ABC TV to assess the potential impact of selling:15 second units (Mord and Gilson) presented to ARF in 1984Managed agency research activities on:Kodak (film, disc camera launch) Pepsi new product developmentGoodyear TiresLever Close-Up
Activities and Societies: Varsity Track & Field Captain, School Record Pole Vault, Big Brother Program, Prometheus (literary magazine).
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Greg Lao works for Humancare, an IPG Health Company.
Greg Lao is listed as EVP, Managing Director at Humancare, an IPG Health Company.
AeroLeads has found 1 work email signal at @mccann.com for Greg Lao at Humancare, an IPG Health Company.
AeroLeads has found 2 phone signal(s) with area code 212 for Greg Lao at Humancare, an IPG Health Company.
Greg Lao is based in White Plains, New York, United States while working with Humancare, an IPG Health Company.
Greg Lao has worked for Humancare, An Ipg Health Company, Mccann Health New York, J. Walter Thompson Worldwide, Jwt, and J. Walter Thompson.
You can use AeroLeads to view verified contact signals for Greg Lao at Humancare, an IPG Health Company, including work email, phone, and LinkedIn data when available.
Greg Lao holds Ba, Psychology & Biology from Williams College.
Greg Lao is listed with skills including Integrated Marketing, Advertising, Marketing Communications, Marketing Strategy, Digital Marketing, Interactive Marketing, Marketing, and Relationship Marketing.
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