(New album ‘Adults These Days’ is) “A compelling, time-traveling panorama of childhood connecting with adulthood.” - Broadway World“Greg Lato is a bright star in the genre of family/children’s entertainment. Highly recommended.”- Pop-A-LoozaAward-winning family musician and songwriter Greg Lato adds yet another feather to his cap with the release of his second children’s album, Adults These Days. The album has recently reached the Top 10 on the iTunes Children's Music chart. An extra treat, available separately, is Greg’s recently released children’s picture book, Everybody Needs Someone, based on a song from the album. This is Greg’s second children’s book. In 2017 he wrote and released Try, an inspirational sing-along book about not being afraid to take chances.Greg’s 2020 debut children’s album, Create My Own World, with special guest two-time Grammy winner Bill Harley, reached #15 on the iTunes children’s albums chart and won both a Parents’ Choice Award and a Creative Child Award.When Greg Lato’s 8-year-old daughter, Siena, observed a very “dad” thing Greg did last year, she rolled her eyes and declared, “adults these days!” Thus was born the idea for a completely “inside-out” kids’ album.Adults These Days is an album of friendship, togetherness, family, and belonging that is filled with music as relatable to kids as it is nostalgic for parents.The ‘Everybody Needs Someone’ book, with illustrations by Sarah-Leigh Wills, highlights the importance of having someone with whom to celebrate the good times, turn to for comfort in more challenging times, and trust when learning life skills and lessons.Greg has recently signed a record deal with 8 Pound Gorilla Records based in Nashville. They are the biggest family and children's music record label in the US and are home to some of the most popular children's artists!Greg has composed for film, TV, and other artists. He received two awards from the BillboardWorld Song Contest, had one of his music videos air on the FUSE channel, wrote a song for a film that went to #1 on the iTunes movie charts and spent 8 months in the Top 10, has written for network TV shows, had his songs played in McDonalds, Subway, several department stores and Planet Fitness franchises. He co-wrote the Young Survivors theme song for the Gloria Gemma Breast Cancer Foundation. He has also worked with brands, most notably Coca-Cola. He recently had his song and name featured on The Bobby Bones Show.Publicity: Elizabeth Waldman Frazier at Waldmania! 847-748-8874 or elizabeth@waldmaniapr.com.