Greg Lay Email & Phone Number

We are a lawn maintenance company focused on building strong personal relationships with homeowners by providing high quality lawn services.

Directly responsible for all sales and marketing activities for transaction hardware and services, including terminal sales, encryption, application download, deployment, and repair agreements. Charged with maintaining relationships with competitors, merchant acquirers, suppliers, and manufacturers. Consult and work with small business independent sales offices selling merchant processing and peripheral services, such as check acceptance and POS systems on a daily basis. Maintain AR balances at acceptable levels. Develop marketing strategies, artwork, and advertising for print and trade shows.

Responsible for increasing business and customer base for 3rd party customer support service providing inbound and outbound telemarketing services to the transaction industry. Worked with banks, sales offices, and friendly competitors. Attended trade shows and customer sales meetings presenting solutions offered by Cardware to increase revenue by improving customer service via voice answering and immediate problem solving.

New startup company, selling payment solutions to the transaction industry. Small business environment with primary responsibility of sales development. Company grew to a 1MM monthly gross sales in eight months. Developed and expanded key customer accounts worldwide for buying and selling transaction hardware and services resulting in lower priced equipment suppliers. Worked with operations to streamline service programs to fit the customer’s needs including on line ordering, file building set up. Developed marketing strategies, artwork and advertising giving the company a recognizable logo and appearance. Set up email marketing programs for sales development including mass emailing on a weekly basis. Developed trade show strategies. Developed website activities, artwork, with on line capabilities for customers. Sold interest in 2008 back to the company.

Responsible for development and refinement of quarterly and annual sales promotions and programs that deliver volume and/or recommendations of Purina products in the veterinary industry. Charged with insuring adequate sales materials and promotions are available and effective. Key contact for national sales force of 32 territory managers. Presented field sales execution strategy at quarterly division and national sales meetings. Managed 3rd party distributor incentives for multiple companies. Responsible for sales promotional A&P budgets. Managed budget for trade show development and activity. Increased company recognition at trade shows to number three in the industry,

Territory manager for veterinary sales division of the Ralston Purina Company. Management responsibility for sales of therapeutic pet foods to veterinary clinics direct and via independent veterinary distributor network in assigned territory. Managed contact, sales, and support for 500 veterinary clinics in two territories.

Responsible for all written and oral communication with veterinary profession when initiated by veterinarians. Managed all incoming calls from veterinarians on a nationwide 800 line. Developed vendor relationship and purchase of customer contact software.