Associate Vice President - Energy Products & Services
Saskatoon, Sk Canada
Responsible for the strategic marketing of the retail petroleum fuels (gasoline, diesel), propane, lubricants, and future fuels business. I oversaw and supported an exceptional team of over 200 people across Western Canada. I ensured completion of comprehensive annual sales, margin, and expense budgets targeting growth and prudent financial management and regular review throughout the fiscal year of results realized as compared to budget. Collaborated with numerous cross functional teams to design and introduce new programs in areas such as Indigenous engagement, active risk management, marketing, and employee development.Key achievements:• Enabled sales and market share growth as well as record levels of earnings.• Encouraged a customer-oriented approach to operations, resulting in development of numerous marketing programs to differentiate Co-op from competitors, contributing to Co-op attaining industry leading petroleum market share.• Drafted new energy facility development plan, translating to better geographic presence, sales increase, and more efficient operations.• Initiated and led introduction of innovative new fuel offers, including renewable diesel, high ethanol content gasoline, and electric vehicle charging stations.