Greg Lutz Email & Phone Number

Framingham, MA, US

Waltham, MA, US

• Led the North American inventory health composition reporting and analytics in the monthly Sales and Operation Planning (S&OP) process. Presented comprehensive US ending inventory figures to key stakeholders.
• Managed North American marketplace Business Plans, a critical input for the Open to Buy (OTB). Collaborated closely with channel heads and Finance to forecast year ending inventory, optimize receipt plans and achieve.
• Directed the monthly closeout process in accordance with MAP break dates for the North American marketplaces. Partnering with channel leads ensuring visibility and alignment resulting to a clean marketplace.
• Alleviated capacity constraints at the DC through the identification and movement of unproductive inventory offsite, accommodating up to 1 million pairs at its peak, while strategically managing inbound receipts to.
• Participated in successful brand divesture efforts through due diligence support with investment bankers and acquisition partners.

Watertown, MA, US

• Led or co-organized international projects and events spanning 55 events across 24 cities and 8 countries.
• Played a pivotal role in the seamless transition of four prominent physical 5K events to virtual platforms during the challenging years of 2020 and 2021, boasting participation to over 20,000 finishers.
• Developed and implemented a sales and inventory system to sell 1,500 event shirts in 8 different office locations (plus virtual) and raising nearly $15,000 for charity.
• Managed teams of up to 15 team members internally, plus larger teams externally at events.
• Directed the development of post-event metric reports, ensuring clients received data-driven insights and practical recommendations for evaluating event ROI and optimizing future strategies.

Boston, MA, US

• Demonstrated proficiency in overseeing the month-end close operations for the US Wholesale, navigating intricate financial data from Gross Sales down to Contribution levels.
• Created a succinct and detailed monthly financial package, which was distributed to the CFO and President of the Americas. The package recapped month end, including major cost drivers such as marketing, travel, rent.
• Engaged in quarterly forecast meetings alongside channel head, collaboratively identifying risks and uncovering opportunities shaping strategic choices.
• Developed US Wholesale ($120 million business) full year profit and loss budget and quarterly forecasts for senior executive review.

Boston, MA, US

• Partnered with the VP of Wholesale Channel in sales operations analysis, actively contributing in monthly financial meetings to provide valuable insights and drive informed decision-making.
• Developed weekly retail selling reports highlighting opportunities and risks for key accounts to senior management to be actioned.
• Managed commissions for US Sales Representatives, reporting directly to the President of US Sales.
• Developed a door level selling dashboard for Dillard’s utilizing their reporting system to effectively manage over 100 of their retail doors.

• Recognized for outstanding achievements as a Business Analyst and which resulted in the promotion to the position of Project Manager.
• Led the seamless system integration from SAP to a proprietary system, ensuring alignment with business requirements and facilitating smooth operations for over 25 daily users.
• Provided support to the business by being the liaison between IT and the business leveraging advanced SAP expertise to drive enhancements that streamlined operations and improved efficiency.

• Promoted to Corporate Account Service, overseeing a team of 6 sales representatives managing a portfolio of over 600 accounts.
• Trained and facilitated the development of multiple new employees on systems and procedures.
• Leveraged extensive product knowledge to educate key buyers/accounts about product specifications at Golf & PGA shows.
• Contributed to a 20% increase in sales within the corporate segment in 2007.

Boston, MA, US

• Implemented new merchandise system which included new procedures, standards, and goals
• Increased profit by 315% for the fiscal year (7/1/04 – 6/30/05)
• Responsible for a 145% increase in On-line sales and a 116% increase in Hockey merchandise sales
• Organized the Grand Opening of the Husky Athletic Store Kiosk in the Marino Center (student center/gym)
• Designed the first Huskystore.com brochure, mailed and distributed it to target clientele

• Collaborated with associates to devise and implement a marketing strategy to re-brand and elevate the Millrose Games, a 97 year-old national Track & Field event, increased attendance by over 6,000
• Provided live in-studio updates for the broadcast of the 108th Boston Marathon for CBS TV - 4
• Created the volunteer plan and managed over 70 volunteers at a major running event in Long Island

Foxborough, Massachusetts, US

• Scheduled, planned, and hosted non-game events at Gillette Stadium
• Facilitated Game Day operations including promotions, corporate hospitality, and sponsor logistics
• Identified and resolved customer service issues for the Event Department

• Managed media projects for the PR Director
• Assisted the Merchandiser on merchandise decisions
• Performed as mascot to promote season for a first year franchise

Masters, Sports Leadership

Bachelor Of Science, Business Administration; Double Major Marketing And Management