Greg Lyle Email and Phone Number
Greg Lyle work email
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Greg Lyle personal email
I was recruited to the research business from the client side. I understand that research dollars are hard fought for and need to deliver clear value. The best research, and most of our research, is focused on informing key decisions at critical moments. I stayed on the vendor side because I discovered that our understanding of how opinion forms and changes has taken a huge leap forward since the early 90s and that every year social scientists are making new advances in this understanding. Since research is where the big breakthroughs in communications are happening, I stuck with it.Now, through INNOVATIVE, I work with a bright young team that creates proprietary tools and approaches that apply academic breakthroughs to real world problems.Specialties: INNOVATIVE's primary research focus is on Corporate Affairs (corporate reputation, communications testing, siting infrastructure, issue and crisis management); Brands and Marketing (building deeper relationships with customers and winning new ones); Stakeholder and Public Engagements (seeking audience input into decisions that impact them); Public Affairs (policy and politics); and Philanthropy (donor attitudes, financial benchmarks, geo-demographic targeting).Our tools include all forms of qualitative including dial groups and survey research that goes beyond basic top line analysis and asks who and why using advanced multivariate techniques.
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PresidentInnovative Research Group 2004 - PresentToronto, Ontario, CaLyle Public Affairs Corporation was rebranded in 2004 as Innovative Research Group Inc. to reflect the narrowing of my focus to public opinion/market research and public consultations. -
PresidentNavigator Ltd. 2000 - 2004Toronto, On, CaFounding President. Navigator began as a joint venture between the independent consultancies of me, Jaime Watt and Stewart Braddick to meet the growing needs of our clients with a "campaign in a box" service. As we grew from the three principals to two and half floors at the British Colonial building, we helped a wide variety of government, private and not-for-profit clients manage a series of communications, corporate affairs and change management challenges. -
Owner/OperatorLyle Public Affairs Corporation 1994 - 2000After leaving Decima, I became an independent counsultant working first as a sole proprietor and, after 1998, incorporated as Lyle Public Affairs Corporation (LPAC). While business arrangements and cards have changed, LPAC/INNOVATIVE is bigger and better than ever.
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Vice PresidentHill+Knowlton Strategies 1991 - 1994New York, UsAt this time, Hill and Knowlton had purchased the Public Affairs Resource Group which had included a communications firm, a GR firm and Decima. Allan Gregg asked me to come on board as a VP in both firms providing strategic counsel - helping clients with public affairs problems whether they needed a poll, GR, PR or advertising. -
Principal SecretaryGovernment Of Manitoba 1988 - 1991Winnipeg, Manitoba, CaAs Principal Secretary, I was at the intersection of public policy, communications, public opinion research and politics. Also served as Assistant Secretary to Cabinet.
Greg Lyle Skills
Greg Lyle Education Details
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York UniversityStructural Equation Modeling And Mixed Models Hierarchical And Longitudinal Data -
Harvard UniversityLeading A Professional Service Firm -
University Of EssexSorting: Q Methodology And Multidimensional Scaling -
The University Of British ColumbiaCompleted Courses But Did Not Submit Thesis -
University Of EssexTime Series Analysis -
The University Of British ColumbiaPolitical Science -
West Van High
Frequently Asked Questions about Greg Lyle
What company does Greg Lyle work for?
Greg Lyle works for Innovative Research Group
What is Greg Lyle's role at the current company?
Greg Lyle's current role is Founder and President, Innovative Research Group Inc..
What is Greg Lyle's email address?
Greg Lyle's email address is gl****@****arch.ca
What schools did Greg Lyle attend?
Greg Lyle attended York University, Harvard University, University Of Essex, The University Of British Columbia, University Of Essex, The University Of British Columbia, West Van High.
What skills is Greg Lyle known for?
Greg Lyle has skills like Policy, Public Affairs, Market Research, Strategic Communications, Media Relations, Strategic Planning, Crisis Communications, Public Speaking, Quantitative Research, Marketing Strategy, Marketing Communications, Data Analysis.
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