Chief Marketing Officer
CurrentCMO for PepsiCo's North America Beverage Division. Lead a team of 500+ marketers across a $28B business. Member of North American Beverage Executive Committee.
Jan 2017 - Present
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Greg Lyons Email & Phone Number
Chief Marketing Officer at PepsiCo Beverages North America (PBNA)
at
PepsiCo
2 work emails found
@pepsico.com
11 phones found area 914, 608, 704, 972, and 870
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Marketing Officer at PepsiCo Beverages North America (PBNA)
Location
Purchase, New York, United States
Who is Greg Lyons? Overview
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Quick answer
Greg Lyons is listed as Chief Marketing Officer at PepsiCo Beverages North America (PBNA) at PepsiCo, based in Purchase, New York, United States. AeroLeads shows a work email signal at pepsico.com, phone signal with area code 914, 608, 704, 972, 870, and a matched LinkedIn profile for Greg Lyons.
Greg Lyons previously worked as Chief Marketing Officer at Pepsico and Senior Vice President Marketing at Pepsico. Greg Lyons holds Mba, Management & Strategy, Marketing from Northwestern University - Kellogg School Of Management.
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{first}.{last}@pepsico.com
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Profile bio
About Greg Lyons
Chief Marketing Officer of PepsiCo’s $28 billion portfolio of iconic brands in North America—including Pepsi, Gatorade, STARRY, MTN DEW, bubly, LIFEWTR, Pure Leaf and Lipton. Over 25 years of marketing & brand work spanning across the globe, driving strong business impact and creating iconic brand moments, from MTN DEW’s “puppymonkeybaby” Super Bowl ad to Walkers “Do Us a Flavor” in UK & Ireland. An authentic and empathetic leader who believes in simplification and cultivating a culture where people can bring every part of themselves to work results in better, stronger and more impactful marketing. Dedicated to championing the next generation of marketers as a recurring guest lecturer at Northwestern’s Kellogg School of Business. Helping define the future of marketing by serving on ANA’s Board of Directors.A strong commercial business leader, serving on the Board of Directors for Starbucks/PepsiCo’s North American Coffee Partnership and Tropicana Brands Group. Home is a top priority with wife Beth, four kids, two Bernese Mountain dogs and a cat. Leisure time is cherished and spent with family, friends, or playing tennis and golf.
Listed skills include Brand Management, Customer Insight, Marketing Strategy, Consumer Products, and 11 others.
Current workplace
Greg Lyons's current company
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12 roles · 33 years
Greg Lyons work experience
A career timeline built from the work history available for this profile.
Senior Vice President Marketing
Led $10B US business across Mountain Dew, Sierra Mist, Mug Root Beer, and Amp/Rockstar Energy drinks for PepsicoLed Commercial, Communications, and Innovation agenda for the portfolioLed Global strategy, innovation, and communications for Mountain Dew in conjunction with our Global Beverages GroupMember of North America Beverages Marketing Leadership TeamLed Mountain Dew US business to 20 consecutive quarters of growthGrew Mountain Dew Kickstart to over $500MM+ businessDeveloped award-winning Mountain Dew 2016 Super Bowl campaign (Puppymonkeybaby)
Aug 2015 - Jan 2017
Vice President Marketing - Mountain Dew And Energy
Led $7.5B US business across Mountain Dew and Pepsico Energy drinks (Rockstar and Amp).Launched Mountain Dew Kickstart. #1 New Food and Beverage product in 2013 (IRI). Numerous awards for this launch - Winner 2014 Nielsen Breakthrough Innovation Award. Winner 2013 Pepsico Global Award for Top Global Innovation. Significant growth of Kickstart business in years 2 and 3 after launch…over $300MM business in 2014.Led Mountain Dew to 30 consecutive months of share growth (and counting). Winner 2014 Global Pepsico Brand Building Award for brand with strongest business and equity growth across Pepsico globallyLed first ever Mountain Dew global campaign in 2014. Significantly increased Marketing ROI and working/non working ratios each year.Increased Mountain Dew active and engaged social followers significantly (Twitter 2x, Instagram 4x, Snapchat 8x) over 2 years. Increased views of Dew digital content by 60MM.Led brand agenda across major sports and entertainment platforms, including NBA, NASCAR, Action Sports, Gaming, Outdoor, and Country Music platforms.Created Greenlabel.com – a native content platform with over 500K unique visitors monthly and growingTurned a declining Energy business (Amp + Rockstar) into a growth platform for Pepsico that is growing double digits in 2015.Judge at Cannes for Marketing Creative Effectiveness
Jan 2013 - Jul 2015
Vice President Marketing - Pepsico Beverages
CMO for Pepsico's $1.7B Beverages Portfolio in Canada. Led team of 50+ professionals across Brand Marketing, Field Marketing, Consumer Insights, Nutrition Sciences & Regulatory Affairs, and Long Term Innovation. Brands include: Pepsi, 7 UP, Gatorade, and Tropicana. Sat on Pepsico Canada Beverages Senior Leadership Team. Successfully relaunched the Mountain Dew brand in Canada resulting in more than doubling sales in Year 1. Significantly improved equity scores across all core brands; portfolio won 3 Cassies in first full year as CMO.
Jun 2011 - Jan 2013
Vice President Marketing - Walkers Snacks Limited
Led a department of 30+ marketers with responsibility across Pepsico's snack brand portfolio (£1B+) and long term innovation agenda for the UK and Ireland. Sat on Walkers Operating Board. Winner of over 40 marketing awards across the portfolio in 2010, including Cannes Grand Prix for Marketing Effectiveness.
Nov 2007 - Jun 2011
Marketing Director, Frito Lay
Portfolio positions, leading brand and innovation agendas. Highlights include driving 15% growth on Tostitos and Fritos brands. Negotiating and activating partnership with Tostitos Fiesta Bowl and BCS National Championship. Created over $1B innovation pipeline, including Lay's Kettle, Multigrain Tostitos and Fritos Flavour Twists
Nov 2005 - Nov 2007
Assistant Brand Manager - Senior Brand Manager, Frito Lay
Various brand management positions across all major Frito Lay brands, including Fritos, Doritos, and Lay's. As Senior Brand Manager, delivered double digit growth on Lay's for two consecutive years.
Sep 1999 - Nov 2005
Member Board Of Directors
Current
Apr 2024 - Present
Member Board Of Directors Of Nacp
Current
Jan 2017 - Present
Guest Lecturer
CurrentRegular guest lecturer on various marketing and leadership strategies to multiple sections of Kellogg students
Mar 2020 - Present
Member Board Of Directors
CurrentMember Board of Directors, CMO Growth Council Leadership Team
Mar 2019 - Present
Senior Analyst
Marketing Corporation Of America
Performed analysis, research, production and presentation work for Management Consulting Group. Casework across multiple industries including CSD's, Beer, Telecom, Travel Services, and Healthcare. Assignments included M&A, brand vision, and portfolio positioning studies.
1994 - 1997
~3 yrs
Team & coworkers
Colleagues at PepsiCo
Other employees you can reach at pepsico.com. View company contacts →
MA
Maitane Ariznabarreta Navarro
Colleague at PepsicoVitoria-Gasteiz, Basque Country, Spain
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FV
Flávio Vasconcelos
Colleague at PepsicoSete Lagoas, Minas Gerais, Brazil
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GF
Gauthier Fregona
Colleague at PepsicoChampigneulles, Grand Est, France
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SB
Scott Batson
Colleague at PepsicoJonesboro, Arkansas, United States
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JA
Joseph Allsbrook
Colleague at PepsicoThomasville, North Carolina, United States
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AL
Austin Lapenna
Colleague at PepsicoChicago, Illinois, United States
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ES
Elie Serme
Colleague at PepsicoDijon, Bourgogne-Franche-Comté, France
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MV
Marko Vranesevic
Colleague at PepsicoSerbia
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SJ
Sandra Jacobo Paez
Colleague at PepsicoCoahuila, Mexico
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DV
Daniel Vartanian
Colleague at PepsicoLos Angeles Metropolitan Area, United States
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Maitane Ariznabarreta Navarro
Colleague at PepsicoVitoria-Gasteiz, Basque Country, Spain
View →
FV
Flávio Vasconcelos
Colleague at PepsicoSete Lagoas, Minas Gerais, Brazil
View →
GF
Gauthier Fregona
Colleague at PepsicoChampigneulles, Grand Est, France
View →
SB
Scott Batson
Colleague at PepsicoJonesboro, Arkansas, United States
View →
JA
Joseph Allsbrook
Colleague at PepsicoThomasville, North Carolina, United States
View →
AL
Austin Lapenna
Colleague at PepsicoChicago, Illinois, United States
View →
ES
Elie Serme
Colleague at PepsicoDijon, Bourgogne-Franche-Comté, France
View →
MV
Marko Vranesevic
Colleague at PepsicoSerbia
View →
SJ
Sandra Jacobo Paez
Colleague at PepsicoCoahuila, Mexico
View →
DV
Daniel Vartanian
Colleague at PepsicoLos Angeles Metropolitan Area, United States
View →
2 education records
Greg Lyons education
Mba, Management & Strategy, Marketing
Northwestern University - Kellogg School Of Management
Bachelor Of Arts - Ba, Economics
Amherst College
FAQ
Frequently asked questions about Greg Lyons
Quick answers generated from the profile data available on this page.
What company does Greg Lyons work for?
Greg Lyons works for PepsiCo.
What is Greg Lyons's role at PepsiCo?
Greg Lyons is listed as Chief Marketing Officer at PepsiCo Beverages North America (PBNA) at PepsiCo.
What is Greg Lyons's email address?
AeroLeads has found 2 work email signals at @pepsico.com for Greg Lyons at PepsiCo.
What is Greg Lyons's phone number?
AeroLeads has found 11 phone signal(s) with area code 914, 608, 704, 972, 870 for Greg Lyons at PepsiCo.
Where is Greg Lyons based?
Greg Lyons is based in Purchase, New York, United States while working with PepsiCo.
What companies has Greg Lyons worked for?
Greg Lyons has worked for Pepsico, Tropicana Brands Group, Starbucks, Northwestern University - Kellogg School Of Management, and Association Of National Advertisers.
Who are Greg Lyons's colleagues at PepsiCo?
Greg Lyons's colleagues at PepsiCo include Maitane Ariznabarreta Navarro, Flávio Vasconcelos, Gauthier Fregona, Scott Batson, and Joseph Allsbrook.
How can I contact Greg Lyons?
You can use AeroLeads to view verified contact signals for Greg Lyons at PepsiCo, including work email, phone, and LinkedIn data when available.
What schools did Greg Lyons attend?
Greg Lyons holds Mba, Management & Strategy, Marketing from Northwestern University - Kellogg School Of Management.
What skills is Greg Lyons known for?
Greg Lyons is listed with skills including Brand Management, Customer Insight, Marketing Strategy, Consumer Products, Shopper Marketing, Fmcg, Marketing Management, and Direct Marketing.
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