Greg Lyons Email and Phone Number
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Chief Marketing Officer of PepsiCo’s $28 billion portfolio of iconic brands in North America—including Pepsi, Gatorade, STARRY, MTN DEW, bubly, LIFEWTR, Pure Leaf and Lipton. Over 25 years of marketing & brand work spanning across the globe, driving strong business impact and creating iconic brand moments, from MTN DEW’s “puppymonkeybaby” Super Bowl ad to Walkers “Do Us a Flavor” in UK & Ireland. An authentic and empathetic leader who believes in simplification and cultivating a culture where people can bring every part of themselves to work results in better, stronger and more impactful marketing. Dedicated to championing the next generation of marketers as a recurring guest lecturer at Northwestern’s Kellogg School of Business. Helping define the future of marketing by serving on ANA’s Board of Directors.A strong commercial business leader, serving on the Board of Directors for Starbucks/PepsiCo’s North American Coffee Partnership and Tropicana Brands Group. Home is a top priority with wife Beth, four kids, two Bernese Mountain dogs and a cat. Leisure time is cherished and spent with family, friends, or playing tennis and golf.
Pepsico
View- Website:
- pepsico.com
- Company phone:
- 0800 274 777
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Chief Marketing OfficerPepsico Jan 2017 - PresentPurchase, New York, UsCMO for PepsiCo's North America Beverage Division. Lead a team of 500+ marketers across a $28B business. Member of North American Beverage Executive Committee.
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Senior Vice President MarketingPepsico Aug 2015 - Jan 2017Purchase, New York, UsLed $10B US business across Mountain Dew, Sierra Mist, Mug Root Beer, and Amp/Rockstar Energy drinks for PepsicoLed Commercial, Communications, and Innovation agenda for the portfolioLed Global strategy, innovation, and communications for Mountain Dew in conjunction with our Global Beverages GroupMember of North America Beverages Marketing Leadership TeamLed Mountain Dew US business to 20 consecutive quarters of growthGrew Mountain Dew Kickstart to over $500MM+ businessDeveloped award-winning Mountain Dew 2016 Super Bowl campaign (Puppymonkeybaby)
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Vice President Marketing - Mountain Dew And EnergyPepsico Jan 2013 - Jul 2015Purchase, New York, UsLed $7.5B US business across Mountain Dew and Pepsico Energy drinks (Rockstar and Amp).Launched Mountain Dew Kickstart. #1 New Food and Beverage product in 2013 (IRI). Numerous awards for this launch - Winner 2014 Nielsen Breakthrough Innovation Award. Winner 2013 Pepsico Global Award for Top Global Innovation. Significant growth of Kickstart business in years 2 and 3 after launch…over $300MM business in 2014.Led Mountain Dew to 30 consecutive months of share growth (and counting). Winner 2014 Global Pepsico Brand Building Award for brand with strongest business and equity growth across Pepsico globallyLed first ever Mountain Dew global campaign in 2014. Significantly increased Marketing ROI and working/non working ratios each year.Increased Mountain Dew active and engaged social followers significantly (Twitter 2x, Instagram 4x, Snapchat 8x) over 2 years. Increased views of Dew digital content by 60MM.Led brand agenda across major sports and entertainment platforms, including NBA, NASCAR, Action Sports, Gaming, Outdoor, and Country Music platforms.Created Greenlabel.com – a native content platform with over 500K unique visitors monthly and growingTurned a declining Energy business (Amp + Rockstar) into a growth platform for Pepsico that is growing double digits in 2015.Judge at Cannes for Marketing Creative Effectiveness
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Vice President Marketing - Pepsico BeveragesPepsico Jun 2011 - Jan 2013Purchase, New York, UsCMO for Pepsico's $1.7B Beverages Portfolio in Canada. Led team of 50+ professionals across Brand Marketing, Field Marketing, Consumer Insights, Nutrition Sciences & Regulatory Affairs, and Long Term Innovation. Brands include: Pepsi, 7 UP, Gatorade, and Tropicana. Sat on Pepsico Canada Beverages Senior Leadership Team. Successfully relaunched the Mountain Dew brand in Canada resulting in more than doubling sales in Year 1. Significantly improved equity scores across all core brands; portfolio won 3 Cassies in first full year as CMO.
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Vice President Marketing - Walkers Snacks LimitedPepsico Nov 2007 - Jun 2011Purchase, New York, UsLed a department of 30+ marketers with responsibility across Pepsico's snack brand portfolio (£1B+) and long term innovation agenda for the UK and Ireland. Sat on Walkers Operating Board. Winner of over 40 marketing awards across the portfolio in 2010, including Cannes Grand Prix for Marketing Effectiveness.
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Marketing Director, Frito LayPepsico Nov 2005 - Nov 2007Purchase, New York, UsPortfolio positions, leading brand and innovation agendas. Highlights include driving 15% growth on Tostitos and Fritos brands. Negotiating and activating partnership with Tostitos Fiesta Bowl and BCS National Championship. Created over $1B innovation pipeline, including Lay's Kettle, Multigrain Tostitos and Fritos Flavour Twists
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Assistant Brand Manager - Senior Brand Manager, Frito LayPepsico Sep 1999 - Nov 2005Purchase, New York, UsVarious brand management positions across all major Frito Lay brands, including Fritos, Doritos, and Lay's. As Senior Brand Manager, delivered double digit growth on Lay's for two consecutive years.
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Member Board Of DirectorsTropicana Brands Group Apr 2024 - PresentChicago, Illinois, Us -
Member Board Of Directors Of NacpStarbucks Jan 2017 - PresentSeattle, Wa, Us -
Guest LecturerNorthwestern University - Kellogg School Of Management Mar 2020 - PresentEvanston, Illinois, UsRegular guest lecturer on various marketing and leadership strategies to multiple sections of Kellogg students -
Member Board Of DirectorsAssociation Of National Advertisers Mar 2019 - PresentNew York, Ny, UsMember Board of Directors, CMO Growth Council Leadership Team -
Senior AnalystMarketing Corporation Of America 1994 - 1997Performed analysis, research, production and presentation work for Management Consulting Group. Casework across multiple industries including CSD's, Beer, Telecom, Travel Services, and Healthcare. Assignments included M&A, brand vision, and portfolio positioning studies.
Greg Lyons Skills
Greg Lyons Education Details
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Northwestern University - Kellogg School Of ManagementMarketing -
Amherst CollegeEconomics
Frequently Asked Questions about Greg Lyons
What company does Greg Lyons work for?
Greg Lyons works for Pepsico
What is Greg Lyons's role at the current company?
Greg Lyons's current role is Chief Marketing Officer at PepsiCo Beverages North America (PBNA).
What is Greg Lyons's email address?
Greg Lyons's email address is gr****@****eng.com
What is Greg Lyons's direct phone number?
Greg Lyons's direct phone number is +191460*****
What schools did Greg Lyons attend?
Greg Lyons attended Northwestern University - Kellogg School Of Management, Amherst College.
What skills is Greg Lyons known for?
Greg Lyons has skills like Brand Management, Customer Insight, Marketing Strategy, Consumer Products, Shopper Marketing, Fmcg, Marketing Management, Direct Marketing, Product Innovation, Marketing Research, Brand Equity, Trade Marketing.
Who are Greg Lyons's colleagues?
Greg Lyons's colleagues are Eitor Guimarães, Ahmed Nadeem, Katya Pulinario, Baljinder Kaur Virdi, Edilon Manhães Maciel, Kaylie Flesher, Brenda Giddings.
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