Ambient Creative is a creative marketing solutions company based in Darlington, Co Durham.Established in 2000, we offer clients over thirty nine years of experience in successfully completed marketing projects at local, regional, national and international levels.Specialising in corporate identity and brand development, from concept through to fulfillment.We have provided creative marketing solutions to many companies & organisations within the private, public and third sectors operating within a diverse range of markets.Including corporate identity; corporate literature; training materials, below-the-line support materials.Public and private sector clients include: national and regional newspaper publishers, local, regional and central government, local authorities, education providers, national charities, agricultural industries, retailers and SME’s.Our work spans traditional and digital media and each project is fully researched and discussed. By combining focused thinking with award-winning creativity we produce effective marketing solutions that work hard, and successfully, for our clients.Explore our portfolio at www.ambientcreative.com and see how we can help your business.Digital City Fellowship Mentor at Teesside University (2010-2014).Sole advisory role in Graphic Design & Digital Media to Darlington College’s School of Journalism and Media (member of DC Industrial Task Group 1999 - 2009.)

Initial objective was to develop the design capabilities and resources of The Media Factory, (NQNE’s - The Northern Echo / commercial design agency) from that of a small in-paper leaflet design service to that of a fully fledged design agency. Succeeded in establishing significant market share with blue-chip clients in the leisure, charity, retail and service sectors, both establishing and consolidated it’s creative capabilities.Main daily objective was managing the design output of a team of seven designers, into the non-editorial aspects on NQNE’s publishing activities consistent with the business plan. That included, The Media Factory, new media design, advertising and promotion.Key tasks involved in achieving these objectives included: managing all advertising artists, web designers and commercial graphic designers; implementing design guidelines, monitoring performance and improvement; visually developing and promoting brand management of main titles, electronic publishing and corporate identity, defining acceptable standards for creative staff, recommending training and conducting staff appraisals; liaising with editorial, advertising, information services, promotions and other departments, capital expenditure recommendations in respect of publishing technologies, liaising with external Media Factory clients, printers, bureau and other publishing suppliers.As a member of the senior management team of Newsquest (North East) Ltd, played a critical role together with other senior managers in formulating and implementing the business plan.

Worked primarily on creating all the branding, literature, advertsing design work including project managing international exhibitions for the Italian Americas Cup Yacht builders, Tencara SpA, in Porto Marghera, Venice Italy. Involved working in Venice, Florida, Monte Carlo. Should you be up on Americas Cup, you will know that the Italians came second!!

Part of the Editorial and Publications Team

In charge of a studio team of five graphic designers and illustrators and an additional four contract designers.Design of marketing materials including:- brochures, packaging, AV materials, training materials, conference packs, involving the briefing, supervision, and quality control of projects.Providing a design, artwork and print purchasing service to 26 international offices. Print purchasing. Development and maintenance of corporate graphics standards and house style.Introduction and implementation of Apple Macintosh system.Liaison with Graphics Manager at Headquarters in Boston, MA, USA.Reporting to Chief Executive Officer (Worldwide).