Greg Martz Email & Phone Number

California, United States

L3 Precision Engagement Sector

Oversee and support new business and marketing initiatives , coordinate and implement marketing communications strategy for multiple L3 business units within Precision Engagement Sector. Management of domestic media relations, advertising and marketing communications teams.

North America

L3 Technologies- $10.5 B Corporation, 38,000 employees and is a leading defense company in the United States. Responsibilities: New business capture and strategic marketing and marketing communications support for defense electronic product lines and advanced technologies. Instrumental in preparation of new business proposals, coordinating all aspects including: proposal outlining, writing and scheduling. Responsible for integrated product marketing and branding campaigns. Responsible for market intelligence, competitor assessments, market share analysis. Identify, validate, and qualify new business opportunities. Manage media relations, advertising and Corp communication strategies.Accomplishments: Successfully capture DoD program and technology new business pursuits. Successful strategic marketing initiativesSupported L3's Integrated Product Teams, which resulted in an Award of a 37 million dollar contract for the design and development of next generation GPS Military Code User Equipment.Implemented market and branding campaigns for advanced technologies including GPS Satellite Simulator products which resulted in 750K a year sales between 1997 and 2009. Successfully developed and implemented marketing strategy for C4ISR full motion video product line which to date has generated over $60 million in sales. Developed, implemented and measured a complete and fully repeatable new business acquisition process within L3 Interstate Electronics Corporation. Developed process for tracking new opportunities for all 3 business areas into a single location. Identified over 200 new opportunities between 20011 and 2015 with about 10% ultimately moving to the capture phase for support by internal BD and Program Management personnel. Supported capture team for win of US Army Stryker squad leader vehicle display program resulting in over 70M in salesSupported strategic capture of USMC contract for sales of full motion video (VideoScout) product

Marketing and business development for advanced imaging technology (display systems) supporting situational awareness and data collection used by commercial (broadcasting) and federal agencies.Accomplishments: Supported marketing efforts to acquire funding through BAAs and small technology grants for the development of advanced sensor technology for large screen displays. Was instrumental in our efforts, obtaining over 1.5 million dollars of development money to design high resolution and highly rugged mobile display system used in both military and commercial vehicles.

Coordinated and organized on air interviews for the Fox News segment, "Technology Today" Responsibilities included pre-production, researching, scripting and outlining stories focused on companies developing new technologies.

Bachelors Of Arts Degree, Marketing Communications

Bachelor'S Degree Marketing Communication, Communication And Media Studies

Associated Arts Degree, Marketing Communications