Greg Mason Email & Phone Number

Leeds, England, United Kingdom

Demonstrated excellent Project Management by overseeing New Media Innovation for the MorrisonsMedia account. I played a pivotal role in project managing the conception and execution of Morrison’s new 1st Party Data proposition.Accomplishments:Project Managed the implementation of a new 1st Party Data strategy and productCreated a New Media Product Roadmap for the next 12 monthsStakeholder management and presenting a media innovation plan to C-SuiteConducted and consolidated three customer listening sessions into valuable market research

Cape Town, Western Cape, South Africa

Vicinity Media is a leading location data and technology company, powering South Africa’s largest mobile ad network.My role was to manage the supply-side products of our ad marketplace, build a multichannel data lake, manage data architecture and processing as well as manage over 50 key publisher partnerships with leading digital news publishers.

Cape Town Area, South Africa

Narratiive was a leading online audience measurement company, headquartered in Australia with a presence in MENA and South Africa.As General Manager for South Africa, my responsibilities encompassed running my own business division end to end with a major focus on rebuilding the business from old infrastructure to a new, modern SaaS-style business.I managed over 70 partner accounts as well as the measurement partnership with the IAB (InteractiveAdvertising Bureau). I delivered business growth, built key strategic relationships and built a new, effective SaaS Product. Accomplishments:Project managed moving our database to the Cloud (AWS) resulting in a 40% cost savingHosted and spoke at monthly industry events (live and webinars) with 50 to 200 delegates.Defined and presented progress against Product KPIs to our C-Suite

Cape Town Area, South Africa

Delivered strong business growth, grew strategic relationships with key international publishers andeffectively managed our key partnership with Google as one of only 29 Global Google PublishingPartner Programme (GPP) members at the time.Accomplishments:Managed the partnership with Google for the GPP programme growing AddSuite revenues by 30%Managed key supplier relationships with MSN, Sky, Planet Sport and Daily Mail.Grew our premium ad network revenue by 10% year on year.

City Of Cape Town, Western Cape, South Africa

Running my own business was a privilege and extremely enriching experience. Most valuable to me was the strategic and analytic skills that being a business owner left me with. My vision for Mason Media was to partner with local, independently owned niche websites and monetise them through online advertising.Eager to explore programmatic advertising technologies, I facilitated the merger of Mason Media with AddSuite. This strategic move transitioned our business, aligning it with cutting-edge programmatic solutions.

During my three years at Habari Media I learnt the international best practises for online display advertising. I gained an expert understanding of the various ad serving technologies as well as the commercial understanding of executing successful profitable and digital advertising campaigns. My responsibilities included managing the key partner website relationships and ensuring proactive and innovative advertising packages were put together for potential advertisers.

Bachelor'S Degree, Human Resources Management/Personnel Administration, General

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