Greg Matheson

Greg Matheson Email and Phone Number

General Manager Home and Garden @ Seasol International
Melbourne, VIC, AU
Greg Matheson's Location
Greater Melbourne Area, Australia
Greg Matheson's Contact Details

Greg Matheson work email

Greg Matheson personal email

n/a
About Greg Matheson

Greg Matheson is a General Manager Home and Garden at Seasol International. He possess expertise in fmcg, brand management, marketing strategy, marketing, customer insight and 45 more skills.

Greg Matheson's Current Company Details
Seasol International

Seasol International

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General Manager Home and Garden
Melbourne, VIC, AU
Greg Matheson Work Experience Details
  • Seasol International
    General Manager Home And Garden
    Seasol International
    Melbourne, Vic, Au
  • Seasol International
    Head Of Marketing
    Seasol International Jul 2023 - Present
  • Australian Industry Group (Ai Group)
    Growth Facilitator - Entrepreneurs’ Programme
    Australian Industry Group (Ai Group) Jul 2020 - Jul 2023
    Melbourne, Victoria, Australia
  • Australian Industry Group (Ai Group)
    Manager - Regional Manufacturing Clusters
    Australian Industry Group (Ai Group) Jun 2018 - Jun 2020
    Ballarat, Australia
  • N/A
    Career Break
    N/A Jul 2017 - May 2018
    Full time parent
  • Bulla Dairy Foods
    Marketing Projects Manager - 6 Month Contract
    Bulla Dairy Foods Jan 2017 - Jul 2017
    Melbourne, Australia
    Six-month contract role responsible for leading and managing long term new product development / innovation projects from concept stage to business case sign-off. This role was also responsible for ensuring the new product development / innovation projects maintained alignment with the portfolio and category strategy as well as managing the consumer research and communication strategy for the projects.
  • Asahi Beverages
    Group Category Manager
    Asahi Beverages May 2015 - Oct 2016
    Melbourne, Australia
    This is a business critical role responsible for leading the category strategy & brand marketing function for all brands in the Beer and Cider categories within Asahi Premium Beverages. This role is also responsible for managing sponsorship strategy and execution in the organisation. The role incorporates brand, communication and media strategy, new product development, sponsorship and promotional activation. The core objective of the role is to maintain and protect the net sales value and… Show more This is a business critical role responsible for leading the category strategy & brand marketing function for all brands in the Beer and Cider categories within Asahi Premium Beverages. This role is also responsible for managing sponsorship strategy and execution in the organisation. The role incorporates brand, communication and media strategy, new product development, sponsorship and promotional activation. The core objective of the role is to maintain and protect the net sales value and gross profit position of Asahi Premium Beverages brands in the core categories while also developing strong accelerated growth plans in the categories identified as ‘high growth. Show less
  • Asahi Premium Beverages
    General Manager Marketing (Acting)
    Asahi Premium Beverages Mar 2014 - May 2015
    Melbourne
    As part of the Commercial Leadership Team led the marketing function for one of the fastest growing alcohol beverage manufacturers in the Australian market. Responsible for leading and developing a team of 9 across the Brand management, Insights, Innovation and Graphics teams to deliver long-term insight led and strategic plans and profitable growth. Asahi Premium Beverages markets a portfolio of alcoholic beverages under a range of brands including:- Premium International Beer –… Show more As part of the Commercial Leadership Team led the marketing function for one of the fastest growing alcohol beverage manufacturers in the Australian market. Responsible for leading and developing a team of 9 across the Brand management, Insights, Innovation and Graphics teams to deliver long-term insight led and strategic plans and profitable growth. Asahi Premium Beverages markets a portfolio of alcoholic beverages under a range of brands including:- Premium International Beer – Asahi Super Dry, Kingfisher, Estrella Damm, NZ Pure- Craft Beer – Cricketers Arms, Mountain Goat- RTD’s – Vodka Cruiser, Woodstock Bourbon, Wild Moose Canadian Whisky, Highland Scotch- Spirits – Nikka Whisky, Woodstock Bourbon- Cider – Somersby Cider Show less
  • Asahi Beverages
    Marketing Manager Rtd And Spirits
    Asahi Beverages May 2013 - Mar 2014
    Melbourne, Australia
    This is a key leadership role within the business and part of the marketing leadership team. This position is responsible for the leadership of the Ready To Drink (RTD) and Spirits portfolio for Asahi Premium Beverages. This includes short and long term strategic development of this portfolio, with the overarching driver to maximise growth, market share and profitability (in-line with or to exceed company targets). The role has direct management responsibilities for the Vodka Cruiser and… Show more This is a key leadership role within the business and part of the marketing leadership team. This position is responsible for the leadership of the Ready To Drink (RTD) and Spirits portfolio for Asahi Premium Beverages. This includes short and long term strategic development of this portfolio, with the overarching driver to maximise growth, market share and profitability (in-line with or to exceed company targets). The role has direct management responsibilities for the Vodka Cruiser and Redbear brands. Woodstock, Wild Moose, Highland Scotch and Nikka Whiskey are brands managed by the Dark Spirits Category Manager who reports into this position of Marketing Manager. This role encompasses all elements of the marketing mix, as well as working closely with Sales, across a number of channels and interfacing with significant internal & external stakeholders. Critical to this role is the ideation, development and go-to-market roll out of NPD across the port Show less
  • Coles
    Category Marketing Manager
    Coles Oct 2011 - Jan 2013
    Melbourne, Australia
    This a key role managing the market planning and execution for the Business Unit (Meat, Deli and Dairy) and ensures alignment with the Coles Marketing Plan. More specifically this role is integral in developing plans for the category in order to deliver against Supermarket Objectives as well as the execution of the Go To Market plan for the category. Facilitating the Business Unit planning cycle, providing customer insight data and interpretation to assist the unit performance is also a key… Show more This a key role managing the market planning and execution for the Business Unit (Meat, Deli and Dairy) and ensures alignment with the Coles Marketing Plan. More specifically this role is integral in developing plans for the category in order to deliver against Supermarket Objectives as well as the execution of the Go To Market plan for the category. Facilitating the Business Unit planning cycle, providing customer insight data and interpretation to assist the unit performance is also a key responsibility of the Business Category Managers role. Show less
  • Mccain Foods (Aust) Pty Ltd
    Marketing Manager Australia & New Zealand - Foodservice
    Mccain Foods (Aust) Pty Ltd Mar 2010 - Apr 2011
    Ballarat, Australia
    A key leadership role in foodservice marketing responsible for leading and executing the portfolio and category strategies across all foodservice brands within the Potato, Vegetable, Pizza, Meals and Desert portfolios within McCain Foods. The role incorporates strategic planning and innovation development, customer and consumer insights and analysis, brand communications and media management across Australia and New Zealand. The core function of the role is to grow volume, net sales, gross… Show more A key leadership role in foodservice marketing responsible for leading and executing the portfolio and category strategies across all foodservice brands within the Potato, Vegetable, Pizza, Meals and Desert portfolios within McCain Foods. The role incorporates strategic planning and innovation development, customer and consumer insights and analysis, brand communications and media management across Australia and New Zealand. The core function of the role is to grow volume, net sales, gross margin and market share of McCain Foods brands across the core and growth categories. This role involves working closely with Sales, across a number of channels and interfacing with significant internal & external stakeholders. Show less
  • Mccain Foods (Aust) Pty Ltd
    Marketing Manager Australia & New Zealand - Retail
    Mccain Foods (Aust) Pty Ltd May 2007 - Feb 2010
    Ballarat, Australia
    A key leadership role in marketing responsible for leading and executing the portfolio and category strategies across all retail brands within the Potato, Vegetable and Pizza portfolios within McCain Foods. The role incorporates strategic planning and innovation development, consumer insights and analysis, brand communications and media management across Australia and New Zealand. The core function of the role is to grow volume, net sales, gross margin and market share of McCain Foods brands… Show more A key leadership role in marketing responsible for leading and executing the portfolio and category strategies across all retail brands within the Potato, Vegetable and Pizza portfolios within McCain Foods. The role incorporates strategic planning and innovation development, consumer insights and analysis, brand communications and media management across Australia and New Zealand. The core function of the role is to grow volume, net sales, gross margin and market share of McCain Foods brands across the core and growth categories. Show less
  • H.J. Heinz Co. Australia Ltd.
    Senior Product Manager
    H.J. Heinz Co. Australia Ltd. Oct 2005 - Apr 2007
    Melbourne, Australia
  • Mars Confectionery
    Brand Manager
    Mars Confectionery Nov 2002 - Sep 2005
    Ballarat, Australia
  • Mars Confectionery
    Trade Marketing Manager
    Mars Confectionery May 2001 - Nov 2002
    Ballarat, Australia
  • Mars Confectionery
    Retail Account Manager - New Business
    Mars Confectionery Aug 2000 - May 2001
    Sydney, Australia

Greg Matheson Skills

Fmcg Brand Management Marketing Strategy Marketing Customer Insight Trade Marketing Retail Management Marketing Management P&l Management Key Account Management New Business Development Grocery Food Product Development Categorization Retail Category Management Consumer Products Business Planning Brand Development Market Analysis Retail Marketing Segmentation Market Planning Product Innovation Integrated Marketing Forecasting Strategy Marketing Research B2b Merchandising Cross Functional Team Leadership Key Account Development Competitive Analysis Food Industry Nielsen Account Management Ac Nielsen Sales Management Digital Marketing Product Management Brand Equity Product Marketing Direct Marketing Business Strategy Pos Marketing Communications Pricing Strategy Market Research Sales Operations

Frequently Asked Questions about Greg Matheson

What company does Greg Matheson work for?

Greg Matheson works for Seasol International

What is Greg Matheson's role at the current company?

Greg Matheson's current role is General Manager Home and Garden.

What is Greg Matheson's email address?

Greg Matheson's email address is gr****@****.com.au

What skills is Greg Matheson known for?

Greg Matheson has skills like Fmcg, Brand Management, Marketing Strategy, Marketing, Customer Insight, Trade Marketing, Retail, Management, Marketing Management, P&l Management, Key Account Management, New Business Development.

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