• Led sales and marketing for leading trail camera company• Revitalized brand identity • Established marketing strategy

As a member of the North American executive management team I led all marketing functions for our NA businesses. This included development and execution of twelve unique marketing plans in both b2b and b2c markets. The brands were primarily focused on snow and ice removal , trailers, and pavement maintenance. I worked closely with our corporate headquarters in Switzerland to ensure consistent performance across the globe.• Led marketing for North America• Developed strategies for 13 business units including b2b and b2c• Collaborated with peers on executive management team to drive business objectives• Transformed segmented marketing team into unified department

Champion Mercury online strategy and executional planCoach and mentor team to help them grow in their careers and deliver on objectivesDevelop local dealer marketing programsLead insourcing efforts and manage insourced digital advertising functionDrive technology platform decisions and implementations

Accountable for online, social media, email, and other consumer engagement efforts supporting Mercury marketing strategies.

- Developed marketing strategies for both retail and education distribution markets - Created corporate ecommerce/Amazon plan and team - Established new brands as well as rebranded existing brands - Led 10-person team that included graphic design, ecommerce, social media, and marketing communications - Generated traffic to corporate websites through SEO and digital advertising campaigns - Organized all product content and images with new PIM/DAM system

- Led 7-person team including sales, project management, and digital advertising - Proved ROI to all clients through data analysis and reporting - Drove new lead tracking/generation programs for clients - Worked with clients to develop corporate digital strategies - Identified and qualified customer needs and negotiated and closed profitable projects with high success rate

• Managed all facets of start-up E-Commerce business, coordinated internal resources throughout the order-to-fulfillment process.• Established a sound marketing plan and justified marketing spend with demonstrable return on investment. • Expanded the product catalog.

I managed all online marketing initiatives for the wholegoods side of the business. I also oversaw the company’s social media efforts. I helped propel Ariens’ brands forward with strategies built around driving traffic to the corporate sites and then on to a network of branded dealer websites. This was accomplished through search engine optimization, digital advertising and proactive social interactions with target audiences.Managed the creation of the following websites: ariens.com, gravely.com, ariensco.com, zeroturn.com, ariensstore.com, gravelymower.com and sno-tek.net.Internet strategy, online advertising, budgeting, social media strategy, search engine optimization,website design and development, dealer website management, mobile development, dealer summitpresentations, e-commerce planning, Google Analytics.

I was the Co-Owner and Project Manager of Strategraphic LLC. Our company specialized in eMarketing solutions for the supply chain industry with additional clients in numerous other industries. Running a business provided me with tremendous experience in a variety of areas.Project management, lead generation, sales, search engine optimization, web application development, personnel management, financial planning, customer service and other day-to-day administrative tasks that every business owner must handle. I worked closely with my clients to analyze their specific business needs and develop project specifications to help them meet their goals. I then helped guide the client and my team through the completion of the project, ensuring the successful launch of a vital marketing tool.