Castlerock Asset Management is an integrated asset development, management, and branding company - with expertise in real estate ownership and development, hotel and restaurant management, and brand creation and marketing. As Chief Administrative Officer, Merrick focuses on optimizing Castlerock’s people, processes, systems, and governance platform which consistently delivers best in class and award winning results.Merrick believes people are at the heart of every business and works each day ensuring Castlerock’s foundation and culture create opportunities for people to thrive both professionally and personally. Prior to Castlerock, Merrick held senior executive and leadership roles with The Ritz-Carlton, Vail Resorts, and Benchmark Global Hospitality as well Fontainebleau, Miami Beach. His considerable background spans independent, lifestyle, and branded properties, from luxury to limited service, boutique to resorts across the US and globally. Verticals - Hotels, restaurants, private clubs, spas and wellness centers, golf courses, ski resorts, luxury and custom home building. Functional specialties - People Operations and Culture, Quality Management, Compliance, Risk Management, Sustainability, and Governance