Greg Murphy Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Renovation and downsizing project.

Taren Point

While still managing Donald Robinson Village, I took over as Manager for Woolooware Shores, leading a team of administration; nursing; maintenance; cafe and chaplaincy staff to serve 320 residents living in 228 apartments, with a 123 bed co-located residential care facility. Woolooware Shores is the company’s flagship waterfront village, with unit prices exceeding $2M. The village includes a Wellness Centre, with indoor heated swimming pool; gymnasium; doctor’s rooms and allied health services, with a full time Care Manager and Nurse Administrator. Implemented quarterly briefings for residents and a monthly Village Newsletter. Both steps were very well received by residents, who appreciate being kept informed. Sought and obtained both company and resident approval for the Village Cafe to be operated from the Village Budget by Village Management, instead of a previous external operator and the company catering division. With resident and staff engagement, we hired an additional Chef and casual staff to improve the quality of the coffee, food and service. Over the course of 3 years we have lifted our average daily takings from $700 to $2100 per day. This has seen the Cafe become a vibrant place for residents to meet and entertain their families. The menu is based on constructive resident feedback to our Cafe team, with Cafe staff encouraged to see residents as “owners”, not just customers. Encouraged the CEO and Board in the purchase of a large adjoining site, to enable the expansion of Woolooware Shores. Now working with residents and the company development team on the expansion, which is set to include 183 additional apartments, dementia care accomodation and community facilities. Proposed and implemented a traffic safety project to calm traffic and reduce the risk of injury to residents. This project will provide guidelines to assist in the integrated traffic management plan for the village expansion.

Kirrawee

Leading a team of administration, nursing, maintenance, cafe and chaplaincy staff to serve 160 residents living in 120 apartments. Implemented regular Briefings for residents to improve communication between the operator, residents and the Residents Committee. Turned around a negative culture to achieve a 3 OWL satisfaction / engagement survey result independently conducted by NRMA / Gallup. The only ARV village in the selected 6 village trial to achieve the highest satisfaction result. Subsequently asked to present to other Managers on how to achieve such a high rating. Proposed and implemented a significant capital upgrade program within the village, utilising a bequest left to the company by a former resident. The proposed works involved obtaining both company and resident approval, and included: conversion of a store room into a Village Library; a major redevelopment of village gardens; privacy screening; car parking and paving improvements; enclosing a balcony to make a communal sunroom (now used for Art classes); Driveway curb & gutter with hedging to deter cars from parking on the grassed area; Quality outdoor furniture; New framed photos for the Community Centre and Office; Additional storage and shelving for Men’s Shed and Village Maintenance. Proposed and implemented unit specific improvements to increase apartment pricing. 4 x 2 bedroom apartments were selected for conversion to 3 bedroom by converting a balcony into a 3rd bedroom. Obtained Council DA approval and carried out two conversions with occupying resident approval. Proposed and now working on a solar energy project to reduce village energy costs. Proposed and now working on a traffic safety project to calm traffic and reduce therisk of injury to residents. Developed an annual Village Budget; obtaining resident approval and operatingwithin the approved Budget. Developed an annual Capital Budget; obtaining Anglicare approval and undertaking the approved capital works.

Leading a national team of Regional Sales Managers, supported by a corporate Marketing team, to handle both new development and resale apartment sales across 80 villages in 5 states. This role also involved the implementation of a planned restructure requiring the recruitment of a professional Retirement Living Sales & Marketing team, using a mix of existing and new recruits. The restructure faced significant obstacles, as Lend Lease itself was adapting to being the new owner of a large Retirement Village portfolio (acquiring the former Prime Life assets), with the head office for Retirement Living being in Melbourne, while the head office for Lend Lease was in Sydney. Developed and delivered comprehensive Sales & Marketing strategies, including team training conference, to workshop the most effective sales techniques. Generated healthy competition among the Regional Managers, by sharing how each State was performing against their annual sales target. Worked closely with the General Manager Developments on planned Open Days to coincide with the completion of each new stage / display villa. Worked through defects and customer issues. Worked with the General Manager Operations on resale apartment sales, refurbishments and any village issues impacting sales. Worked with the CFO on unit pricing, budgets, targets, financial results and incentive programs.

Leading a team of Sales & Village Managers based in 30 villages across New South Wales, and a Marketing team based in Sydney. Proposed and implemented a program of unit specific modifications to maximise both resale pricing and the appeal to new residents. Achieved a 46% increase in resale property sales in FY2010 through a team incentive program and successful sales & marketing strategies. As an ASX listed company, the improvement in financial results significantly lifted our share price and ultimately achieved an excellent result for shareholders when Aevum was acquired by Stockland in late 2010.

Recruiting and leading a team of Sales & Village Managers following the acquisition by FKP Property Group of a number of retirement village portfolios from CBUS and John Gandel. The newly acquired villages had high stock levels, with many apartments seemingly unsaleable. Recruited a team of Licensed Real Estate Agents to sell both strata and leasehold retirement living properties, including such high end villages as The Manors of Mosman and Fernbank in St.Ives. Created a supportive team culture with shared commission incentives to drive a collaborative approach to sales. Closely assessed available stock and prioritised apartment refurbishments to deliver a range of price points. Developed individual unit action plans for long term vacant stock. The above strategies and supportive staff achieved a 45% increase in sales and a30% reduction in units listed for over 180 days.

Managing the Operational and Trade Management responsibilities for an international shipping line, from its Australian head office in Sydney. The role included representing the company at the Australian Chamber of Shipping.

Education record

Education record