Content Strategy: Develops and implements comprehensive content strategies aligned with the Department of the Air Force's/Department of the Army's missions, ensuring clear communication of energy resilience initiatives to internal and external stakeholders.Content Creation: Generates high-quality, engaging, and persuasive written and visual content, including articles, reports, infographics, videos, and presentations, to convey complex energy resilience concepts effectively.Stakeholder Engagement: Collaborates closely with subject matter experts, stakeholders, and partners to gather information and insights, translating technical details into accessible and compelling content for diverse audiences.Brand Management: Upholds and reinforces the Air Force's and Army's brand identities, maintaining consistency in messaging, tone, and style across all communication channels.Digital Presence: Manages and curates content for Air Force and Army digital platforms, including websites, social media channels, and internal communication tools, ensuring up-to-date, informative, and engaging content.Strategic Messaging: Crafts clear, concise key messages and talking points to support the Air Force's and Army's energy resilience goals and objectives.Public Relations: Collaborates with the public affairs teams to promote Air Force and Army energy initiatives through press releases, media outreach, and strategic communication campaigns.Data Analysis: Utilizes data analytics and metrics to evaluate the effectiveness of communication efforts, making data-driven recommendations for improvement.Crisis Communication: Prepares and implements communication strategies for crises, ensuring timely and accurate dissemination of information.

Oversaw public relations activities encompassing social media management, communication planning, content production, complaints & resolutions, and global crisis response. Easily translated complex U.S. Army and federal government operations, policies, and programs to internal and external audiences.Spearheaded messaging opportunities by employing Project Management tactics to efficiently illustrate the agency’s $1.1B contracting functions – bolstered 95 clients’ capabilities.Standardized audience segmentation strategies to strengthen traditional and non-traditional connections with targeted audiences – increased engagement across all communication channels by 31 percent. Evaluated client needs during procedural changes; collaborated with executive staff to distribute policy decision materials to reduce barriers to adoption – resolved 82 inquiries impacting 1.1K customers. Organized external and media engagements for 12 crisis communicators; streamlined operational guidance to safeguard 70,000 Afghan evacuees – amplified POTUS-directed resettlement task to 317M.

Led and executed public affairs services that generated American public and multinational military, civic, business, and governmental leader marketing concepts. Sustained web & social media management, engagement strategies, community engagement, process improvement, and media relations functions.Key Accomplishments: •Championed engagement strategies by supervising website and social media coverage plans to advance 237 departmental operations – validated Department of the Air Force accomplishments to 810M.•Co-managed community engagements; coordinating hospitality, logistics, facility access, and presentation services during 74 tours – enhanced global partnerships with 2.4k visitors.•Headed media operations, sustaining cooperative service and media member relations spanning 20 tours, including POTUS visit – educated 324M on National Defense and National Security Strategies.•Directed 22 Public Affairs experts, regulating process improvements resulting in 722 reduced labor hours – expedited 3.2k error-free public information releases by 40 percent.