INSIDE BRANDS is a brand building consultancy uniting strategy, design and marketing. We help brands at every stage identify and transform their futures.Experts in story-telling, branding, product development, marketing and creative design.

Lead the creative vision of the Not Your Mother’s brand and product portfolio. Developed successful branding, product development, packaging, advertising, and visual design programs that elevated every brand touch point for the fast growing and innovative haircare brand.Responsible for leading and managing the in-house creative team; focusing on branding, packaging design and content. Managed agency relationships and oversaw all creative content production.

Co-created the Not Your Mother’s haircare brand. Created and responsible for the brand positioning, visual identity, packaging, and product development pipeline. Lead the development and expansion of the brand portfolio.

Specialized in brand strategy, identity, and print in addition to visual and communications design. Projects include the brand identity programs designed for RatPac Entertainment and Sirena Yachts, and the graphic standards for State Farm, Harvard University Press, Hunter Douglas, CCL, University of New Hampshire, Vassar College, and many others.

Responsible for studio based projects from inception to completion. Involved in identity, signage/wayfinding, environmental, print, and web design. Projects include NYU Linguistics, Pembrooke & Ives, Fashion Institute of Technology, Kliment Halsbend Architects, and many others.