Greg Patrick Email & Phone Number

As an experienced business development executive, I offer knowledge, expertise and contacts in the systems integration, digital display/signage, and experiential marketing verticals. My insight was developed through key business management, sales, and marketing positions at global electronics manufacturers including Barco, NEC, Sharp, and now Unilumin-USA. As VP Business Development Digital Cinema - Lobby at Barco, my team developed a business model and market strategy to digitize cinema lobbies and launched The Barco Lobby Experience, an immersive digital cinema lobby that delivered movie promotions, and 3rd party advertising direct to moviegoers. Central to the strategy was the One Network Alliance, a coalition of partners that bundled products and services for a single solution.• Systems development I Account acquisition I Strategic partnerships I Business strategyAs Senior Manager/GM of NEC's digital ad serving platform VUKUNET, I led business management and customer engagement activities for creative agencies, advertisers, and digital signage networks. Solved customer awareness, and acquisition challenges by leveraging support from the industry partners and associations, including DPAA, OAAA and DSF. • Key account management I New market development I Cross-sellingRecruited as Director OEM Sales & Marketing at NEC, my mission was to diversify our commodity box business with the addition of an OEM business strategy. In this role, I worked with representatives from our factories in Japan to target the pro-consumer, corporate, and educational markets establishing OEM agreements for the integration or rebranding of our technology by popular brands in the target markets.• Consultative selling I Business strategy I Technical solution development I Global scopeAt Sharp Electronics Corporation, responsibilities included sales and product marketing for channels and territories consisting of direct dealer, system integrator and PC distribution accounts. Later I was recruited internally to help develop and launch Sharp’s Strategic Account Management program (SAM), and trained to target Fortune 500 accounts with consultative sales techniques, and close sales opportunities. The SAM program proved so successful with Sharp’s sales channel, a dealer program was introduced (DSAM), elevating the sales skills of the dealers, while strengthening the product relationship for Sharp. • Sales channel management I National account sales I Territory managementBA Northern Illinois University I MBA Lake Forest Graduate School of Management

Listed skills include Account Management, Marketing Strategy, Strategic Partnerships, Digital Media, and 46 others.