Greg Patrick

Greg Patrick Email and Phone Number

Senior Sales Director / Midwest, UNILUMIN-USA Direct View LED Video Wall Experts @ AV TechSource
Chicago, Illinois, United States
Greg Patrick's Location
Evanston, Illinois, United States, United States
About Greg Patrick

As an experienced business development executive, I offer knowledge, expertise and contacts in the systems integration, digital display/signage, and experiential marketing verticals. My insight was developed through key business management, sales, and marketing positions at global electronics manufacturers including Barco, NEC, Sharp, and now Unilumin-USA. As VP Business Development Digital Cinema - Lobby at Barco, my team developed a business model and market strategy to digitize cinema lobbies and launched The Barco Lobby Experience, an immersive digital cinema lobby that delivered movie promotions, and 3rd party advertising direct to moviegoers. Central to the strategy was the One Network Alliance, a coalition of partners that bundled products and services for a single solution.• Systems development I Account acquisition I Strategic partnerships I Business strategyAs Senior Manager/GM of NEC's digital ad serving platform VUKUNET, I led business management and customer engagement activities for creative agencies, advertisers, and digital signage networks. Solved customer awareness, and acquisition challenges by leveraging support from the industry partners and associations, including DPAA, OAAA and DSF. • Key account management I New market development I Cross-sellingRecruited as Director OEM Sales & Marketing at NEC, my mission was to diversify our commodity box business with the addition of an OEM business strategy. In this role, I worked with representatives from our factories in Japan to target the pro-consumer, corporate, and educational markets establishing OEM agreements for the integration or rebranding of our technology by popular brands in the target markets.• Consultative selling I Business strategy I Technical solution development I Global scopeAt Sharp Electronics Corporation, responsibilities included sales and product marketing for channels and territories consisting of direct dealer, system integrator and PC distribution accounts. Later I was recruited internally to help develop and launch Sharp’s Strategic Account Management program (SAM), and trained to target Fortune 500 accounts with consultative sales techniques, and close sales opportunities. The SAM program proved so successful with Sharp’s sales channel, a dealer program was introduced (DSAM), elevating the sales skills of the dealers, while strengthening the product relationship for Sharp. • Sales channel management I National account sales I Territory managementBA Northern Illinois University I MBA Lake Forest Graduate School of Management

Greg Patrick's Current Company Details
AV TechSource

Av Techsource

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Senior Sales Director / Midwest, UNILUMIN-USA Direct View LED Video Wall Experts
Chicago, Illinois, United States
Website:
avtechsource.com
Employees:
2
Greg Patrick Work Experience Details
  • Av Techsource
    Av Techsource
    Chicago, Illinois, United States
  • Unilumin Usa
    Senior Sales Director Midwest
    Unilumin Usa Aug 2023 - Present
    New York, Ny, Us
  • Lg Electronics
    Senior Manager / Sme Digital Signage & Direct View Led
    Lg Electronics Jan 2021 - Aug 2023
    Seoul, Kr
  • Ultraleap, Inc.
    Vice President Of Business Development
    Ultraleap, Inc. 2018 - 2020
    Bristol, Bristol, Gb
    Managed a cross-functional organization with global market responsibility consisting of sales, marketing, product management and technical resources focused on winning high-impact projects.Drove licensing agreements, product sales and project deployments to F500 companies including The Coca-Cola Company, Proctor & Gamble (SKII), Diageo plc (Guinness), Deutsche Telekom AG, and Alibaba Group. Large digital advertising companies including JC Decaux, Ocean Outdoor and Cineplex Digital Media. Retail mall operators including Westfield Group, and Simon Properties. Year one revenues post product launch, from licensing agreements and product sales $400,000. Grew year two revenues to $800,000.
  • Barco
    Vice President Digital Cinema - Lobby Entertainment Division
    Barco 2015 - 2018
    Kortrijk, Be
    Developed the Lobby BU’s sales and marketing strategy based on global plans and executive management directives issued by the corporate office in Belgium.Guided my team in development of the “Barco Digital Lobby” product solution, presented the solution and sales plan to the corporate leadership team (CLT), and provided quarterly update presentations.Directed the acquisition of key business partner relationships necessary to achieve plan, including studios (Warner Bros, Paramount, Universal, and 20th Century Fox), exhibitors (Cinemark, Regal, AMC, Cineplex, Marcus), and suppliers (integration/service companies, non-cinema hardware vendors) Led negotiations to close key business deals. Secured $2M in studio promotions and 3rd party advertising contracts in first 15-months. Continued to expand contracts and manage costs in the trailing 22-month period.
  • Nec Display Solutions Of America, Inc.
    Senior General Manager Vukunet
    Nec Display Solutions Of America, Inc. 1999 - 2015
    Oversaw the market launch of VUKUNET, a “first-to-market” demand side platform (DSP) which programmatically Appointed to GM role by division president, assumed day-to-day business management and customer engagement activities for VUKUNET. Successfully developed business relationships and adverting agreements with key OOH agencies, trading desks, and digital media buying companies to use VUKUNET to plan, buy, and serve digital advertising content. Work closely with industry associations to develop market for VUKUNET. Attended industry conferences to present market materials, and participate in industry expert panels. Previous Positions at NECNational Sales Director 2005 - 2009Managed NEC’s Specialty Distribution channel generating $100M in annual revenue. Drove sales to #1 manufacturer position at Stampede Presentation Products, Electrograph, Almo Pro AV, and Visual Systems, Inc. Expand NEC’s distribution business into the CEDIA market, with launch of a Residential Entertainment channel. Built the channel and negotiated distribution agreements with two major buying consortiums. Grew revenues from $15M in year one, to $30M in year three.Director Sales & Marketing OEM/Integration 2000 - 2005 Recruited by division president to launch the OEM/Integration business unit. Defined the business and “go-to-market” plan, achieving the corporate office objective of diversifying the business portfolio. Presented OEM product offerings to clients and communicated requirements back to the NEC factories in Japan. Conducted factory audit tours and technology briefings for North American clients at factories in Japan. Acted as business liaison between the US and Japan.Negotiated OEM/Integration Supply Agreements between NEC and OEM partners including SMART Technologies, Faroujda Labs, Sun Microsystems, Dell Computers, Runco International, and Dukane Corporation.Achieved $10M+ in sales revenue for 2002 fiscal year. Grew revenue to $15M in 2004 fiscal year.

Greg Patrick Skills

Account Management Marketing Strategy Strategic Partnerships Digital Media Product Marketing Sales Advertising Management New Business Development Channel Partners B2b Direct Sales Product Management Digital Signage Solution Selling Sales Operations Competitive Analysis Integration Multi Channel Marketing Sales Presentations Av Sales Process Selling Consumer Electronics Business Strategy Go To Market Strategy Key Account Management Social Media Marketing Social Media Market Research Marketing Video Conferencing Cross Functional Team Leadership Channel Sales Customer Service Strategy Digital Marketing Crm Product Launch Start Ups Manufacturing Marketing Management Ad Serving Lead Generation Resellers Strategic Planning Partner Management Saas Leadership Trade Shows

Greg Patrick Education Details

  • Lake Forest Graduate School Of Management
    Lake Forest Graduate School Of Management
    Marketing / Finance
  • Northern Illinois University
    Northern Illinois University
    Public Administration
  • American College Of Switzerland
    American College Of Switzerland
    International Business
  • New Trier Township High School Winnetka
    New Trier Township High School Winnetka
    College/University Preparatory And Advanced High School/Secondary Diploma Program

Frequently Asked Questions about Greg Patrick

What company does Greg Patrick work for?

Greg Patrick works for Av Techsource

What is Greg Patrick's role at the current company?

Greg Patrick's current role is Senior Sales Director / Midwest, UNILUMIN-USA Direct View LED Video Wall Experts.

What is Greg Patrick's email address?

Greg Patrick's email address is gp****@****ton.com

What is Greg Patrick's direct phone number?

Greg Patrick's direct phone number is +163077*****

What schools did Greg Patrick attend?

Greg Patrick attended Lake Forest Graduate School Of Management, Northern Illinois University, American College Of Switzerland, New Trier Township High School Winnetka.

What skills is Greg Patrick known for?

Greg Patrick has skills like Account Management, Marketing Strategy, Strategic Partnerships, Digital Media, Product Marketing, Sales, Advertising, Management, New Business Development, Channel Partners, B2b, Direct Sales.

Who are Greg Patrick's colleagues?

Greg Patrick's colleagues are Nicholas Washington, Timothy Newman Cts-D, Cts-I.

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