Greg Pittenger Email & Phone Number

Round Rock, Tx, Us

Project management for transforming a textbook into a web-based, training app and SaaS, including UX Design and Interface from the ground up Marketing: manage marketing budget and editorial calendar, design marketing automation campaigns, email campaigns, multi-channel paid (PPC) and organic advertising, content creation, graphic design, A/B testing, lead qualification, webinar, infographics, keyword research and SEO, design CTAs, determine KPIs, conduct market research, manage analytics data dashboard, evaluate ROI, and develop style guide and brand voice Go To Market: strategic planning, assessment, evaluation, beta testing, focus groups, surveys, social listening, and program evaluationEditing, ghost-writing, technical writing, storytelling, and content creation

Austin, Tx, Us

Growing out of a Content Strategist position, I came to lead the Marketing Department, supervising a team of four, that focused on content curation, SEO, search engine marketing, ppc, organic social, GBP, Local SEO, automation, inbound/outbound, account based marketing, and strategy.Marketing Strategy: Craft bespoke, budget-conscious growth marketing strategies to drive revenue, awareness, and brand loyalty.Paid Media and Search Engine Marketing & Retargeting: Consistently achieve exceptional exposure and ROI using up to date knowledge on best practices for many campaign types and goals using multiple digital marketing channels, such as Google, Meta, TikTok, LinkedIn advertising, including Google Conversion Optimization, Meta Offline Conversions, and first-party, cross-domain tracking. Webpage Creation & Editing: Design and enhance webpages in CMS platforms, WordPress, Shopify, and BigCommerce, focusing on optimal user experiences and user interfaces.Data Analytics & Optimization: Monitor, report, and Improve campaign and SERP performance using data from Google Analytics, Search Console, and SEMRush. Search Engine Optimization: Implement comprehensive Technical SEO, On-page SEO, and Local SEO strategies,utilizing competitor and keyword research, longtail phrases, Google Business Profile, link building, site architecture, and crafting indexable E-A-T-T content.Account-Based Marketing & Email Marketing & Marketing Automation: Manage and optimize HubSpot, Klaviyo, & MailChimp for client prospecting, tracking, scoring. Establish high-impact, measurable nurture sequences with A/B testing. Competitor Analysis & Research: Conduct competitor research for market share and competition on relevant keywords as well as finding Unique Selling Propositions (USP) to distinguish products, brands, and clients.

Austin, Tx, Us

Personally managed the marketing accounts for FM’s largest clients whose companies were worth ≈$865.2 million, collectively.Trained and integrated four new account managers as they were added to the company to accommodate the expansion I facilitated.Project Management & Content Workflow Collaboration Platforms: Lead project delivery with accountability and analytics using tools like Asana and ClickUp.Proposal Writing & Digital Marketing Audits: Conduct and write for prospective clients using their unique growth plans and goals, setting realistic expectations, and offering numerous pathways with pros and cons explained.Customer Relationship Management (CRM software): Master CRM tools to track users through marketing funnels from contact to MQL status. Leverage integrations with e-commerce platforms to execute retargeting, win-back, upsell, and cross-sell B2C campaigns using purchase history, enhanced conversions, and designing lookalike audiences. Engage with customers to enhance experiences, trust, and reputation.

Austin, Tx, Us

Authored, edited, and published hundreds of high-scoring blogs and webpages across multiple client projects in myriad industries.Approved all written content and marketing collateral before presentation to clients or publication.Webpage Creation & Editing: Design and enhance webpages in CMS platforms, WordPress, Shopify, and BigCommerce, focusing on optimal user experiences and user interfaces. Corporate Communications, PR, Social Listening, Reviews, Testimonials, & Social Media Management: Adeptly communicate in brand voice, following the ethos of a brand guide. Able to solicit feedback and transform customers into brand ambassadors. Content Creation: Strategize and generate content and creative briefs, including topical research, creative design planning and direction, and AI prompting/personalization through custom GPTs, then edit the contributions of freelancers or AI-produced content to attract and retain customers, clients, and strategic partnerships. Content Curation: Assess and evaluate content mapping, content libraries, and URL structures for SEO. Adept at refreshing, culling, combining, and interlinking evergreen content using pillar/cluster methodology for website structure optimization. Brand Ideation: Compose brand guidelines and easy-to-follow documents for brand identity, ethos, voice, tone, and usage of brand collateral to ensure brand consistency.Buyer’s Journey & Target Audience Research: Leverage psychology and buyer behavior data to build campaigns whose messaging resonates and creates resistance-free buying experiences.

Toastmasters is a peer-led, confidence and leadership organization with many local clubs world-wide. The world is divided into regions, districts, divisions, and areas. My Area is four clubs; I help facilitate communication with the next level up for these clubs. It is a voluntary role which allows me to grow my network of friends and develop as a leader.

Austin, Texas, Us

I ran the HealthCorps program at American Youthworks. It is a career-ready, on-the-job training program, exposing young people to careers in the health and related industries. More than needles and band-aids, my curriculum covers the Allied fields, ethics, advocacy, equipment, non-traditional and Eastern medicine, and funerary needs. My curriculum includes two career-ready certifications, professional development, and career exploration, in a mix of didactic, Socratic, and hands-on instruction.Having built the program from the ground up, I have gained valuable experience in networking professionally with industry partners who can add to the experience of our students, offer internships/jobs, and share their experience with us. I have procured our materials, which include hospital equipment, practice manikins, nursing equipment, uniforms, textbooks, and more.Beyond the personal care skills, I also teach a certification for Community Health Worker, an intro-level position into the case management/social work side of the the healthcare industry.Additionally, we focus on the professional development and academic skills needed for post-secondary education and careers. In my curriculum, we also teach professional networking, interviewing skills, goal setting, and project management.

Austin, Tx, Us

One-half regulation; one-half customer service--In two different positions at TDI:IN AGENT AND ADJUSTER LICENSING:*Audited and Analyzed licensees' records for continuing education compliance and resolved errors and conflicts.*Compute and Assess fines and initiate payment arrangements*Qualify continuing education courses, seminars, and conferences for credit by communicating with providers, licensees, and third party administrators*Research and cite applicable laws/rules from the Texas Insurance and Texas Administrative Codes.IN CONSUMER PROTECTION*Receive, process, and organize consumer complaints*Correspond with companies to facilitate a response*Prepare a case file to present to specialists for resolution or referral to fraud divisions

I was a daily caregiver for two, total-care patients. This position utilized healthcare knowledge and project management.

Oversaw admissions process and managed census building as an extension of Business OperationsMaintained and Grew community awareness, cultivating relationships with referral sources, especially during transition to new ownershipTrained staff on proper touring of facility and interaction with families, patients, doctors, nurses, administrators, and case workersAssessed patient chartsSignificantly contributed to the sales training for entire region

Omaha, Ne, Us

Cultivated and Maintained networking relationships in Aging and Health Care industries, interacting with professionals and executives on a daily basisCoordinated comprehensive marketing strategy between franchise officesManaged Social Media Division, including blogging, website optimization, & Web 2.0 Designed and Delivered presentations to Owners, Executives, and International Counter-parts through PowerPoint, webinar, convention presentation, live presentation, and teleconferenceLed weekly staff meetings

Austin, Texas, Us

*Resident Support Staff Served as a resident advocate and accountability partner during rehabilitation processAided in development of progress goals and daily evaluations to clinical team*Staff and Resident Supervisor Managed staff, residents, documentation, preparation of meals, supervision of medication, transportation, and more Conducted staff evaluations, authoring positive action forms and handling disciplinary actions*Direct Care StaffCared for clients at a rehabilitation and assisted living facility, for individuals with traumatic brain injuries and long-term psychiatric disorders, assisting residents in Activities of Daily Living and rehabilitation therapiesGained experience with medication supervision, progress notes, clinical notes, and residential treatment guidelines *SAMA Instructor Trained new hires in crisis intervention, personal safety, and restraint methodsMaintained training schedule and materials, including certification renewals

Cultivated and maintained strategic alliances establishing 35% annual growth at comprehensive financial restoration and education companyCoached and inspired sales team, which quadrupled in size under my lead, accounting for the company's growth

Recruited and trained new instructors on teaching style and curriculum for college and career preparation companyTaught strategies and fundamentals of the SAT, PSAT, college admissions, and career curriculum to high school studentsConducted large group presentations

Recruited for South Texas and the Western United States.Conducted interviews, worked with Student Volunteer Council, assessed applications, displayed at college/career fairs

Bachelor'S Degree, Communication With Marketing Focus

(Incomplete) Master'S Degree, Gerontology--Health Care Administration

High School, Honors Diploma

Digital Marketing, Industry-Recognized Apprenticeship Program, Marketing/Marketing Management, General