Greg Potts Email & Phone Number

Woodinville, WA, US

Seattle, Washington, US

Responsible for developing B2B and D2C ecommerce partnerships between Levanta and Amazon service providers with the goal of helping agencies and brands tap into additional affiliate revenue streams.

Seattle, WA, US

Seattle, WA, US

• Responsible for developing a multi-million, self-prospected pipeline of strategic brand launches within Amazon’s 3P Hardlines Business by, 1) developing referral relationships with internal teams and external.
• 2022 Award Winner – Most Innovative: I helped deliver ~300 brand launches across the Hardlines Team by identifying an untapped cohort of potential Sellers who had strong intent signals
• 2022 Award Winner – Most Launches: I personally delivered 76 brand launches in 2022, 2nd place on my team was 63
• Project Lead on High Velocity Sales Rollout: I introduced a new tool to 6 North American teams where I helped run pilots, measure results, communicate findings, organize rollouts, and manage feedback

Seattle, WA, US

• Responsible for managing Halo’s VoC Program by scaling program capabilities through automation, establishing stakeholder relationships and engagement processes, and providing customer-driven insights to Product.
• Reduced the existing feedback tagging structure to decrease overhead: Partnering with the Product Management team, I was able to reduce overall VoC tag overhead by 26% (from 130 to 100) which had a two-fold benefit, 1).
• Created early issue detection/escalation mechanism: The VoC tagging structure was developed to help classify customer feedback, however there were key issues and themes that were not able to be annotated by the.

Seattle, Washington, US

• Hired to 1) improve Fjuri’s Marketing Operations Business Unit, with a focus on creating scaled processes and solutions and 2) provide marketing operations expertise to existing clients, specifically supporting.
• Developed Verizon Marketing Operating Model: Established end-to-end processes within and across Marketing and Sales orgs - internally within orgs, I developed the ROB, process mappings, KPI definitions and shared.
• Established First-Touch & Last-Touch Criteria for Verizon: Attribution is critical in Marketing/Sales orgs and partnering with stakeholders on both sides of the aisle, I created 12 FT/LT fields that would provide.
• Introduced Prioritization Model at Fjuri: As a start-up in growth mode, Fjuri’s ability to manage competing priorities and capacity plan was a constant challenge; building on my expertise from Microsoft, I introduced a.

Redmond, Washington, US

Redmond, Washington, US

• Managed digital marketing programs and product marketing backlogs for both Azure and Office365 product lines with the goal of driving success metrics around customer onboarding, trial conversion, cross-sell/upsell and.
• Developed Gen1 Marketing Operations Operating Model: Defined the RoB, processes, checkpoints and tooling for 19 global marketing programs which helped establish a consistent, predictable and reliable monthly operating.
• Winner of Microsoft’s ‘Monthly POD Award’ 2x: Award #1 - Created a completely custom cart-abandonment solution to re-engage Office Enterprise customers who dropped out of our 4-step purchase flow; Award #2 - developed.
• Certified Microsoft Teams Expert: Helped onboard over 60 people within Microsoft’s Marketing Business Unit to the ‘new’ Microsoft Teams tool by discovering internal certification program, completing, and developing.

Dayton, Ohio, US

• Worked with Microsoft’s Global Marketing Organization (GMO) to create pre-sales email marketing campaigns using both Marketo and Salesforce platforms. As the data/tooling subject matter expert, I provided technical.
• Achieved 0% error rate for 30 days: A key quality metric for engineers at Centric was our ‘human error’ metric that denoted whether a campaign error was human error or not, and while our goal is 10%, I achieved a 0%.

Supported Microsoft’s Global Marketing Organization (GMO) by managing the Partner Relationship Marketing Program owned by the Worldwide Partner Group (WPG) where I assisted in driving the development and production of digital marketing campaigns targeted at Microsoft’s partner ecosystem. I acted as the primary driver for delivery timelines, scheduling, and.

Seattle, WA, US

• Identified Sellers who represented the greatest opportunity to reduce DPMO (defects per million opportunities) through outbound Seller coaching. I worked with the Fulfillment Center Network to analyze raw defect data.
• Over 10 months, contacted Sellers saw 20% reduction in overall defects: During my tenure, on average, I observed a 20% reduction in problematic defect areas for each Seller in which outreach was made

Master Of Business Administration (M.B.A.), Business Development & Marketing

Bachelor Of Arts, Business Administration & Marketing

Master Of Business Administration - Mba