Greg Rasmuson Email & Phone Number

Los Angeles, CA, US

Sunnyvale, CA, US

Responsible for the implementation, customer satisfaction, and customer retention of Cepheid systems and software resulting in $150M in total revenue and 11% YoY revenue growth for Cepheid’s systems, software, and connectivity solutions.Defines Cepheid customer journey in pre- and post-sale environment to find opportunities to improve customer experiences.

Sunnyvale, CA, US

Managed the global product lifecycle and new product pipeline for Cepheid’s HAI portfolio, which includes 9 on market products and 3 products in development, resulting in $260M in yearly global revenue and 26% YoY global portfolio revenue growth. Led global NPD Launch Excellence cross functional team to ensure forecasted revenue achievement. This team.

Sunnyvale, CA, US

Sunnyvale, CA, US

• Provides data-driven branding strategy for publicly traded companies to optimize communication during new product launches, rebranding efforts, and periods of rapid growth
• Creates internal and external messaging strategies, as well as complete brand platforms including brand purpose, promise, values, and voice

Miami, Florida, US

• Joined a digital marketing agency to get sales and marketing experience during the first year of MBA program at USC. Led the sales team that was responsible for 67% of gross revenue between 2019 and 2020.
• Strategized new customer acquisition techniques in collaboration with media buying, planning, and marketing teams, which included paid social media campaigns, internal email marketing campaigns, and demographic.
• Prospected, researched, and managed new opportunities to drive new business and cultivate partnerships by attending conferences and trade shows triggering $75,000 in new partnerships.
• Implemented strategies to improve client marketing service pain points and increase client retention. Strategies included the introduction of a loyalty and referral program, bi-weekly client check-in meetings, and.

Santa Clara, CA, US

• Communicated complex technical and analytical information to Agilent Technologies’ diverse customer base as a primary liaison between Agilent’s technical team and clients; managed and improved upon customer success.
• Consistently scored 95+% on personal customer survey by cultivating deep relationships and supplied clients with bespoke product solutions to solve for technical and communication problems.
• Developed business and accelerated adoption by equipping clients with unique solutions to workflow issues; revised lab operations and provided best use practices of Agilent chromatographic systems resulting an 19%.
• Owned installation-to-repair lifecycle of analytical instrumentation at various customer sites resulting in the completion of over 300 customer inquiries per year, translating to a 108% utilization rate.
• Handpicked to spearhead cross functional objectives with Agilent Service Team, Sales Team, and Technical Team to drive revenue and customer satisfaction growth, resulting in $1+billion in revenue for the Service Team.

Los Angeles, US

As an intern with KXSC, I learned how to produce, edit, and host radio shows. The internship culminated with me hosting and producing my own weekly show titled “Digging through the Stacks” where I would dig through the stacks of records in the studio and play the music of my favorite artists that I found every week.

Minato-ku, Tokyo, JP

• Consulted for the Waters Corporation Product Development Team on how to develop an assay for the immunosuppressants Cyclosporine and Tacrolimus in the US.
• Performed feasibility and verification testing of the Waters Corp. Cyclosporine and Tacrolimus assay per FDA guidelines.
• After careful data analysis, handpicked to present the results of the feasibility and verification testing to both Waters and FujiRebio internal management which yielded successful clinical data that enabled Waters.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science, Chemistry, Secondary Education