Responsible for the implementation, customer satisfaction, and customer retention of Cepheid systems and software resulting in $150M in total revenue and 11% YoY revenue growth for Cepheid’s systems, software, and connectivity solutions.Defines Cepheid customer journey in pre- and post-sale environment to find opportunities to improve customer experiences with sales and support teams resulting in the investment of $8M in infrastructure building programs and a market leading 46% NPS score. Launched Cepheid eCommerce platform in 2022 and since launch have registered 36% of customers. Manages and updates comprehensive product list to increase D2C channel adoption resulting $135M in online revenue.Works with cross-functional product development team in the support of global Cepheid system, software, and connectivity launches yielding 80% of forecasted revenue achievement. Responsibilities in go to market activities include conducting upstream total addressable market and feature prioritization analyses to demand generation strategy that includes the creation, A/B testing, and channel deployment strategy of collateral that creates the most marketing qualified leads.

Managed the global product lifecycle and new product pipeline for Cepheid’s HAI portfolio, which includes 9 on market products and 3 products in development, resulting in $260M in yearly global revenue and 26% YoY global portfolio revenue growth. Led global NPD Launch Excellence cross functional team to ensure forecasted revenue achievement. This team ensures global commercial business readiness by designing sales training and collateral, conducting pricing studies, creating localized demand generation campaigns, and developing localized go-to-market and post launch monitoring strategies. Represented global product management in cross functional new product development core team resulting in 96% on time delivery of all product development milestones.Conducted regular competitive and market analyses to gain customer and market insights about customer personas, product value proposition, positioning, and competitive landscape to accurately provide inputs to near- and long-term strategy for the global HAI portfolio of products.Created technical documentation and financial models for product essential characteristics designed to synthesize feature prioritization, consumer insights, competitive trends, and branding to quantify business opportunity for new products; yielding the deployment of $3M in R&D expenditure and a product feature that differentiates Cepheid in the marketplace.

•Provides data-driven branding strategy for publicly traded companies to optimize communication during new product launches, rebranding efforts, and periods of rapid growth•Creates internal and external messaging strategies, as well as complete brand platforms including brand purpose, promise, values, and voice

•Joined a digital marketing agency to get sales and marketing experience during the first year of MBA program at USC. Led the sales team that was responsible for 67% of gross revenue between 2019 and 2020.• Strategized new customer acquisition techniques in collaboration with media buying, planning, and marketing teams, which included paid social media campaigns, internal email marketing campaigns, and demographic refinement that led to a 9% increase in marketing qualified leads.•Prospected, researched, and managed new opportunities to drive new business and cultivate partnerships by attending conferences and trade shows triggering $75,000 in new partnerships.•Implemented strategies to improve client marketing service pain points and increase client retention. Strategies included the introduction of a loyalty and referral program, bi-weekly client check-in meetings, and expanding campaigns to social platforms outside Facebook and Instagram for retargeting. These efforts resulted in a reduction in client churn from 16% to 7%.

•Communicated complex technical and analytical information to Agilent Technologies’ diverse customer base as a primary liaison between Agilent’s technical team and clients; managed and improved upon customer success with client instrumentation utilization allowing Agilent, a Fortune 100 technology firm, to reach $4.4billion in top line revenue in 2018.•Consistently scored 95+% on personal customer survey by cultivating deep relationships and supplied clients with bespoke product solutions to solve for technical and communication problems.•Developed business and accelerated adoption by equipping clients with unique solutions to workflow issues; revised lab operations and provided best use practices of Agilent chromatographic systems resulting an 19% increase in throughput for clients.•Owned installation-to-repair lifecycle of analytical instrumentation at various customer sites resulting in the completion of over 300 customer inquiries per year, translating to a 108% utilization rate.•Handpicked to spearhead cross functional objectives with Agilent Service Team, Sales Team, and Technical Team to drive revenue and customer satisfaction growth, resulting in $1+billion in revenue for the Service Team in 2018 and an 8% increase in customer satisfaction on our internal customer survey.

As an intern with KXSC, I learned how to produce, edit, and host radio shows. The internship culminated with me hosting and producing my own weekly show titled “Digging through the Stacks” where I would dig through the stacks of records in the studio and play the music of my favorite artists that I found every week.

• Consulted for the Waters Corporation Product Development Team on how to develop an assay for the immunosuppressants Cyclosporine and Tacrolimus in the US.• Performed feasibility and verification testing of the Waters Corp. Cyclosporine and Tacrolimus assay per FDA guidelines.• After careful data analysis, handpicked to present the results of the feasibility and verification testing to both Waters and FujiRebio internal management which yielded successful clinical data that enabled Waters Corporation to launch the product in the US market.