Onboarded a Fortune 500 company, with three business units, in the financial services and insurance space, and subsequently overhauled the entirety of their paid social strategy to bring them from the world of traditional marketing into the digital landscape. Supervised more than $12 million of in-engine spend across Meta and Pinterest within thwo years, while lifting volume of all primary KPIs across three different business units.Responsibilities included:• Developing and Maintaining media plans• Writing and delivering strategic insights• Detailed Data Analysis• Targeting ideation/innovation• Planning, creating, and maintaining a previously inefficient remarketing funnel• Consistent, clear, and collaborative communication with both internal and external stakeholders.Managed a team of as many as three direct reports, within a larger client-focused team of approximately 20 marketers, account managers, and project managers.Trained five team members, including both managers and marketing consultants.

I provide storytelling and writing services to clients in a variety of spaces, from video games to home solar. Leveraging a half-decade of experience in world of tech and start-ups, I can help to expand or define an organization's voice through effective, efficient, characterful copy that enhances its story. This has included:• Blogs• Emails• White Papers• Webpage/Front End Copywriting• Social Media Copy and Management• Customer Support Optimization• And More....

•Rebuilt/Built all social media and content marketing strategies, creating and implementing narratives, cadences, and target audiences for company blog, Twitter, LinkedIn, and Facebook.•Posted to and monitored all above platforms, focusing on signal boosting and targeting of our content, increasing sector visibility, and enhancing role as thought-leader in space.•Conceived, developed, researched, wrote, and posted two to three blogs each week, including one rankings blog created in collaboration with the data team. Blog consistently grew in terms of readership since inception. All work SEO optimized.

•Owned inbound marketing copy - all social media, a bi-weekly blog, newsletters, and email marketing - including ideation and scheduling.•Managed of customer support pipeline and was first touch on all tickets.•Created varied forms of additional content, including photography and video, as well as a professional development course for our audience.•Helped to design and implement live-event experiences for conventions and expos. Includes booth design, panel design and organization, social media and content strategies, and live-event experience management and support.•Began as intern with steadily increasing responsibilities.

Responsible for general customer service, as well as maintenance of stock and troubleshooting/demonstrating how to use the Nook e-reader.