Greg Schafer Email & Phone Number

Mount Vernon, Ia

- Managed department to record numbers in 2013, including a 18% closing rate on phone/internet leads.- Increased web traffic by 10% in 2013 using Google ad campaigns.- Named Employee of the Month in December 2013.

- Account Manager working with Employment Advertising.- Grown revenue every year for 8 straight years with sales over $1.5 million in 2010 and 2011.- Social media contributor for the Corridor Careers Facebook and Twitter pages.- Part of team that has built Corridor Careers to over $100k in monthly revenue.

Planned, created and managed new sports niche site, www.iowaprepsports.com. Developed solid content and marketing plan that grew the site to over 20,000 unique visitors per month within 3 months.Developed product/audience sales materials using data and research to drive the advertisers' purchase decisions.Created live blogs & weekly chats for area sporting events carried on Gazetteonline.com and IowaPrepSports.com. Implemented social media plans to drive traffic that averaged over 250 unique visitors per event.

Manage over 300 active accounts - Attained 111% of goal in 2010 with revenue over $1.5M; Number one in company for online sales with $435,000 in revenue.Content provider for Corridor Careers social media pages to drive traffic and develop more relationships with HR community. Over 500,000 page views per month achieved on Corridor Careers.Tripled online (Corridor Careers) revenue the first month after being asked to rejoin the sales staff, including going 30% over budget for 2009 4th quarter & 2010 1st quarter.Assisted Aegon Marketing Department in developing $20,000 branding marketing campaign.Established $35,000 advertising campaign for Nordstrom Direct that led to hiring of 500 new employees.

Generated sales to new business/private party advertisers. Serving current customer in a manner to ensure revenue and business goals are achieved for the customer and Gazette Communications.Exceeded 100% of goal for all four months.

Kept game statistics of Cornell Men's/Women's games using Stat Crew software.

Supervised 30 student telecounselors responsible for completing over 30,000 phone calls during calendar year to prospective and admitted students.Evaluated statistics from Forecast Plus, a predictive modeling system designed to identify a student's probability of attending Cornell. Developed phone and contact plans for admissions counselors from this analysis and AS400 database.Assisted Financial Aid Director and Dean of Admissions with financial aid leveraging to direct strategic financial aid allocation.Created and implemented marketing strategy for building untapped territory of Washington and Oregon, which resulted in 100% increase in applicants and admitted students the first year. That increase was kept constant for the second year.Liaison between athletics department and admissions office. Coordinated three annual "Athletic Preview Days," where an average of 75 prospective student-athletes met with coaches, faculty, and staff. Also consulted athletic department on recruiting procedures and provided statistical analysis.

Managed and organized inquiries in Goldmine, providing consistent and timely sales contact via phone and e-mail for ACTive Prep and Career Planning Survey, two products with annual revenue over $1.2 million.Supervised telecenter staff for completion of Workforce Development and Educational Services surveys. Used strength of data analysis to collect, evaluate, and summarize results.

Night Manager.

Achieved #2 in sales for entire district during training period.

M.B.A; B.A, Marketing; Economics/Business

Ba, Economics/Business