Designed, developed, and continually maintain eight websites for generating secondary and post-secondary education leads for both traditional and non-traditional universities.Established Search Engine Optimization (S.E.O.) standards for each website, which led to incremental lead increases and an increased valuation of five of the eight properties.Initiated a website reconstruction phase and, as of the present, converted three of the eight sites to responsive WordPress sites. The result was a noticeable increase in traffic due to the sites being far more compatible with mobile platforms.Manage social media network accounts including Facebook, Twitter, and Google+.Create and post blog content approximately twice per week for websites that have been converted to WordPress.

Conduct technical performance analysis of computer hardware. This analysis is used to generate thorough and engaging reviews.Employ SEO copywriting best practices in an effort to vie for highest possible placement in SERPS.Generate professional images of products. Photographs are taken, manipulated in Photoshop, and posted on the review's pages according to organizational guidelines.Respond professionally, accurately, and in a timely manner to comments made on posted reviews.Product reviews conducted on gaming peripherals (mice, mechanical keyboards, headsets), external hard drives, computer cases, Bluetooth devices, wireless routers and more.Utilize software tools such as ATTO Disk Benchmark, Crystal DiskMark, CPU-Z, Passmark Performance Test, Mouse Rate, Direct Input Mouse Rate, and more to produce accurate product performance results.

Regularly provided both on-site and remote support to approximately 25 clients of the organization. Support duties included updating OS and performing clean installations, installing and updating anti-virus software, trouble-shooting and repairing PC’s, manipulating group policies, adding nodes and devices to networks, securing networks, configuring switches, setting up VPN access, and performing all other tasks as directed by business owner.Assisted in the installation of three secure networks for clients, which included not only hardware installation and configuration (routers, switches, firewalls, workstations), but also included setting up group policies, creating shares, and performing all other activities as directed.Supported the installation of two Fonality VOIP systems.Installed 12 card-based access control systems in various municipal locations for the City of Murfreesboro, TN.Built new responsive WordPress website for Twins Technologies, LLC (www.twinstechonline.com). Developed business plan and created new entity, Trinity Designs, for owner of Twins Technologies, LLC. Built responsive WordPress website for Trinity Designs (www.trinitywebsitedesigns.com). Built responsive WordPress websites for two clients of Trinity Designs (www.mcknightadvisory.com, www.unbelievablecutz.com).

Recruited by the Director of TCAT to teach Microsoft Office products (Word, Excel, Powerpoint) to the leadership team from Nissan’s Smyrna manufacturing plant. Approximately 50 individuals attended the four separate classes, two classes at the beginner level and two classes at the intermediate level.

Established on-going analysis and reporting functionality for operations, marketing, and finance.Responsible for all Pay Per Click (PPC) operations, expanding into 3 additional search engines and growing the network by 500,000 terms, while maintaining current level of staffing.Led an initiative to add link agreements to the XYZ Media, Inc. main education portal, www.collegegrabber.com. The added links grew the page rank (PR) of the aforementioned site from a PR of 0 to a PR of 4.Negotiated the addition of the www.collegegrabber.com main education form to the base/post newspaper websites of several military installations. Fostered growth in the organic placement of various XYZ Media, Inc. websites by negotiating link agreements with a diverse network of website properties.Led the initiative to formulate link partnerships for www.browsecolleges.com, the new college directory site of XYZ Media, Inc.Established pay-per-click (PPC) campaigns that, in five months, were generating approximately $35,000/mo. in gross revenue. Produced daily reports regarding the performance of all internal and affiliate websites. Provided both forecasting and trend analysis to the Owner and Director of Operations. Hand-picked to lead three website development projects that delivered ~2150 student leads/mo. to our education clients and ~$80,000 in revenue for XYZ Media, Inc. Due to past leadership experience, recruited to help develop a compensation plan for the associates within the organization.Developed an incentive-based payout initiative for the affiliate base. Frequently requested to share opinions regarding human resources policies and procedures.

Created an Organizational Handbook, which outlines the company mission, company policies and procedures, and the operational guidelines for Yourpool.com.Added new spa product line, which will be available on the Yourpool.com website in 2006, and negotiated tier 1 pricing with Superior Pool Products, the spa distributor.Initiated eBay program and hired associate to manage auctions and eBay store.Recruited two customer service/retail sales associates based on experience, education, initiative, and customer focus.Established line of pools exclusive to Yourpool.com through negotiations with the Vice-President of Cornelius Pools.Organized, managed, and conducted first sponsorship opportunity in Yourpool.com 8 year history. The sponsorship was a five state American Legion Central Plains Baseball Tournament held in Ely, MN from August 11-14, 2005. The tournament draw exceeded 10,000 people from Kansas, North Dakota, South Dakota, Minnesota, and Wisconsin.Established retail pricing for entire product line for 2006 based upon competitive analysis, company revenue goals, and trending analysis.Negotiated the addition and pricing of poolside gazebos with Multiple Awnings in Montreal, QC, Canada.

Initiated a coaching philosophy for the retail team of 17 individuals (5 direct reports) in three separate locations that focused on setting expectations, instilling desired behaviors, coaching for commitment, teamwork, and accountability. Achieved operational excellence in SE Iowa, which has been absent in recent years, achieving overall operational scorecard rating of “exceeds” and amongst the best in the company. Exceeded 100 gross additions (102 gross additions, 147% of budget) at the Muscatine Kiosk in November, 2005 for the first time in over 4 years. Since November, Muscatine has exceeded 100 gross additions each month with the exception of January (96 gross additions, 139% of budget).Exceeded 100 gross additions (121 gross additions, 181% of budget) at the Keokuk Kiosk in December, 2005 for the first time in the 6 year history of the location (est. 1999). Since December 2004, Keokuk had exceeded 100 gross additions each month.Collectively, SE Iowa locations have exceeded 100% of the gross additions budget since May 2004.Analyzed store traffic and transaction trends in order to properly adjust staff scheduling without sacrificing customer satisfaction. The result was a reduction in overtime payout of nearly 10% over the past year in the three locations. Relocated Burlington Retail Store in March, 2005. Received approval to circumvent standard procedure, which is to furnish new location with all new office amenities, by proposing cost-cutting measure of utilizing existing office equipment, office supplies and back-of-house furniture. The result was a final build-out cost of $211,000.00 ($250,000.00 budget), or a savings of approximately $39,000.00.Established a multitude of sponsorship opportunities, which included the local Class A affiliate of the Kansas City Royals, the Burlington Bees. The sponsorship included signage, player appearances at the Burlington retail location, and game-day giveaways.

Recruited by Director of Sales to open a new location. This location was considered to have the potential to become the premier location in East Tennessee. Developed skill-sets of 7 associates through daily feedback/coaching in order to ensure that staff is dedicated to providing the best customer service in the industry. Selected as Wireless Number Portability (WNP) Subject Matter Expert for the retail/direct channels in the Tennessee/Carolina Market.Maintained a market best overtime payout of 0.5%.Received the “Top Gun – Year to Date Award” for the highest percentage of gross additions / renewals per $40 rate plans and above in the market.Led the market in the highest percentage of gross additions / renewals per $40 rate plans and above in 9 of the 10 months as store manager. Received the “Top Gun – Year to Date Award” for the achievement.Led the market in accessory sales per post pay addition / renewal in 8 of the 10 months as store manager.Achieved and maintained a vertical sale per post pay addition / renewal average of 2.1, which was in the top three in the market.Achieved and maintained the highest data services sales percentages each month in the East Region, posting a region high mark of 127% in January 2004.

Recruited by Director of Marketing, East Region to analyze rate plans in each of the region’s markets, recommend rate plan improvements, and lead campaigns to migrate customers to new plans. Worked closely with call center leaders, the finance department, and engineers to formulate a strategy that would benefit both the customers and the company.Frequently met with senior leaders to present the findings of analysis conducted and recommendations to implement improvements. The senior leadership team consisted of the Regional VP, the Regional Senior Director of Sales and Marketing, and Directors of Sales.Led nearly 75 campaigns that utilized text messaging, outbound calling, and direct mail to inform customers of new rate plans available to them. Collectively, the result of these campaigns saved the organization ~$6,300,000 by migrating customers to a mutually beneficial rate plan.Requested by the Regional Senior Director of Sales and Marketing to help develop and implement US Cellular’s company-wide go-to-market strategy for 2002.

Coached and developed the inbound/outbound calling skills of 65 financial services representatives. Analyzed inbound calling trends in order to properly schedule staff to achieve maximum efficiency. The result was attaining and maintaining the department-best customer queue mark of 97% in 1999 and 98% in 2000.Tasked with the additional responsibility of handling all financial services communications, which included intradepartmental communications, interdepartmental communications, and responding to letters from customers.Created a program that gave high-performing individuals with leadership potential the opportunity to mentor new associates and share best practices with other members of the team. Three members of the team were promoted to supervisory positions during my tenure.Conducted three quality assurance sessions per month with each representative. These sessions consisted of sitting “side-saddle” with an associate and listening to inbound calls. This presented opportunities to provide immediate feedback and accelerate associate development.